Marketing In Practice Essay

1764 words - 8 pages

Marketing in practice
The sports clothing and footwear market has grown significantly over the recent years, with a high increase in products being worn beyond the traditional sporting environment. This increase in popularity is due to the fact that sports companies such as Adidas have become more marketing orientated in terms of how the company meets the needs and want of their consumers, by providing a selection of product that meets the needs and expectation of consumers and also by covering styles and price.
Adidas is one of the second leading global producer of sports footwear, equipment, and leisure wear and is widely recognized by its trefoil logo, launched in 1972.The company was ...view middle of the document...

Adidas Sport Heritage: the Adidas Sport Heritage brand looks at providing products that is meant for sports and everyday’s lifestyle by also covering street wear.
Adidas Sport Style: The Adidas sport style products are directed at the style and fashion conscious consumer who desires the look and attitude of sports. It is designed with a mix of sports style and a little touch of retro style surging back from the early days of Adidas, this brand is targeted at all ages within the sports market.

On the other hand Adidas has a multi-brand strategy which helps the company to
reach their target market and also enables their customers to have a multi approach and select the appropriate product that will meet their needs and expectation. By having a multi-brand strategy it helps the company to be more customer focus and therefore meet the needs of customers within the sports market. The recent acquisition of rebook will therefore give customers a wider range of product to choose also the company will make profit as the customers will be satisfied and their needs will be met due to the selective range of product provided by Adidas.
Adidas also designs their products and footwear range with the needs of today’s market in mind, this is a concept used by Adidas to provide the best products to their consumers and athletes in the sports market. . For example, in preparation for the 2006 FIFA World Cup, Adidas placed its apparel and footwear through eighteen months of athlete and laboratory testing to ensure the best possible performance under extremes of heat and humidity.
This shows that the company is willing to provide the best product and services to their customers and also ready to move to the top spot in the sports market industry by supporting the best athletes and competition across the globe, with this in mind the company has cultivated and extended partnerships with important figures in the sports industry to help them promote their products to the general public. With the likes of David Beckham (football), Raul (football), Sergio Garcia (golf), Maurice Green (athletics), The New Zealand All Blacks (rugby), Real Madrid (football) and the German National team. Adidas has also been promoted by music where famous artist such as Run DMC ad Missy Eliot from the hip –hop genre have worn there brand name shoes and clothing which gave a boost to their promotion and has increased there marketing production. This sort of marketing activities helps the company to promote their product positively to their consumers because when customers see their idols wearing a specific brand such as Adidas it encourage customers to buy the product and therefore maximize the companies profit and market share.
Internet
As technology has become the way of life Adidas has taken the opportunity to use the internet technology as a way to let consumers purchase their products over the internet. They have implemented this idea due to the fact that the Internet is...

Other Papers Like Marketing in Practice

Busines S Essay

427 words - 2 pages affect a product in your chosen business * Code of Advertising Practice * Advertising Standards Authority * pressure groups and consumerism – describe the meaning of these terms and give an example of how they could affect the business * acceptable language – describe the meaning of this in terms of marketing and give an example

Segmentation Essay

630 words - 3 pages MKW1120 Marketing Theory and Practice Lecture 7A: Market Targeting and Positioning Objectives ▪Objective 3: Explain how companies identify attractive market segments and choose a markettargeting strategy. ▪Objective 4: Discuss how companies differentiate and position their products for maximum competitive advantage. Market Targeting © Commonwealth of Australia, reproduced by permission Evaluating Market Segments Three

E-Marketing

901 words - 4 pages SOURCE: Dave Chaffey; E-Business and E-CommerceManagement Strategy, Implementation and Practice I. What Is E- Marketing E-Marketing oleh chaffey digambarkan sebagai “Achieving marketing objectives through use of electronic communications technology. (Chaffey et al., 2009).” Definisi marketing menurut UK’s Chartered Institute of Marketing adalah: “ Marketing is the management process responsible for identifying

Marketing Essay

2145 words - 9 pages growing interest for sustainable issues by consumers. However, even though sustainability has became a mainstream issue, the consensus surrounding issues such as climate change, sustainability and pollution is not a universal concern. Marketing’s role in promoting sustainability is essential as marketing can easily influence the behaviour of the consumer. Marketing is extremely influential in global society, and when used positively and for a good

Defining Marketing

920 words - 4 pages what task the business does well or how well the business produces products differently from competitors. In this paper the subject to discuss is the meaning of marketing and the importance of marketing in organizational success. Three Definitions of Marketing First Definition of Marketing My opinion of marketing is advertising a service or product to gain potential consumers who may want to purchase the service or product. In think

In Corporate America

578 words - 3 pages companies bring into play marketing. Put into practice a suitable marketing strategy in today’s cutthroat big business arena is a very important component designed for successful organizations throughout world. In addition, marketing based on research conducted, marketing is the process of persuading customers to purchase a good or service from a business, by utilizing the tools product, place, price and promotion also known as the four

Define Marketing

1037 words - 5 pages ) to keep its consumers satisfied (Coca-Cola, 2007). The Coca-Cola may have lacked the strength it holds without these marketing modes. Although these are the same, the dynamics behind each marketing tool heightens the sensitivity of the consumer. For instance, events and experience puts a company in an interactive setting to provide personal selling as well. It is very important for a company to practice personal selling and publicity methods while

MKT 571 Week 6 Quiz UOP Course Tutorial

1182 words - 5 pages Cadbury was promoting. • Customers felt that the cause was not in sync with the company’s brand image. • Consumers resented being sold an inferior product on the back of a cause-marketing program. • Customers questioned the link between the product and the cause and saw the firm as self-serving and exploitive. Find the final exam answers here MKT 571 Week 1 Quiz 5 A Gucci bag sells for $120 in Italy and $240 in the United

Mkt 571 Week 6 Quiz Uop Homework Help

1130 words - 5 pages cause was not in sync with the company’s brand image. • Consumers resented being sold an inferior product on the back of a cause-marketing program. • Customers questioned the link between the product and the cause and saw the firm as self-serving and exploitive. Quiz Answers just a click away MKT 571 Week 1 Quiz 5. A Gucci bag sells for $120 in Italy and $240 in the United States due to the differences in the costs of distributing the

Mkt 571 Week 6 Quiz Uop Course Tutorial

1098 words - 5 pages . • Customers felt that the cause was not in sync with the company’s brand image. • Consumers resented being sold an inferior product on the back of a cause-marketing program. • Customers questioned the link between the product and the cause and saw the firm as self-serving and exploitive. Find the final exam answers here MKT 571 Week 1 Quiz 5 A Gucci bag sells for $120 in Italy and $240 in the United States due to the differences in the

Mkt 571 Week 6 Quiz Latest Uop Assignment

1104 words - 5 pages promoting. • Customers felt that the cause was not in sync with the company’s brand image. • Consumers resented being sold an inferior product on the back of a cause-marketing program. • Customers questioned the link between the product and the cause and saw the firm as self-serving and exploitive. Want help? Click to download MKT 571 Final Exam 5. A Gucci bag sells for $120 in Italy and $240 in the United States due to the differences

Related Essays

Marketing Essay

1324 words - 6 pages Module Introduction & Concepts of Marketing Management L1-35 Acknowledgement: The presenter would like to credit the following source(s) for the use of some of the slides/visuals used in this presentation: Marketing Management (13th edition) Kotler & Keller Marketing Management – An Asian Perspective (4th edition) Kotler, Keller, Ang, Leong & Tan Principles & Practice of Marketing (7th edition) David Jobber & Fiona Ellis-Chadwick Frankie Lim L1 Module Introduction & Concepts of Marketing Management L1-36

Research Essay

1283 words - 6 pages retained, this is the basis for relationship marketing. Ketler and Armstrong (2010) maintain the importance of customer relationship has led to an interest in relationship marketing, proactively creating, developing and maintaining committed, interactive and profitable exchanges with selected customers. A customer loyalty programme is a marketing practice designed to build and keep a loyal customer-company relationship by offering rewards to its

Effect Of Marketing Audit On Organisational Performance In Selected Nigerian Fast Food

2363 words - 10 pages benefits of the marketing audit as well as the current procedural aspects of the marketing audit, which are currently lacking in the literature (Wen, 2010). The appearance of the marketing audit in the marketing literature dates back to 1959 (Rothe, Harvey, and Jackson, 1997). The publication of “Analyzing and Improving Marketing Performance, “Marketing Audits” in Theory and Practice” provided a definition and some practical guidelines for marketing

Dorman Products Essay

666 words - 3 pages learnt a lot of information regarding marketing from the guest speakers and fellow members. The first day of the meeting, February 4th, was dedicated to learning more about AMA, a worldwide professional association that involves both organizations and individuals who practice, teach and study marketing. It is also the leading marketing association in North America; this wide coverage in the USA helped me understand the high production