Marketing Ideology Essay

1114 words - 5 pages

Marketing Ideology
Roger D. Jermeay II
Marketing and Promotion
Baker College

MARKETING IDEALOGY

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself” Peter F. Drucker (2001). Marketing is more than definitions, abstract thinking, theory and being sales manager. It is a science that incorporates functional knowledge that operates, not in a vacuum, but based on accepted principles.
The purpose of this report is to inform the reader about marketing in the United States of America. The American style of marketing is the advent of business’ to find a way to make a profit. It is a necessity for businesses to know the ...view middle of the document...

For example, there have been four major stages of progression in the United States directly affecting marketing issues in the business environment: Production, selling, marketing concept, and customer relationship. In the beginning early until the early 1900s businesses incorporated the philosophy of “Produce as much as you can, because there is a limitless need for it.” This era is known as the Production Era. At the time the production philosophy was logical and profitable pronounced by the quantifiable necessity brought on by to the population boom of the time. The business owners of the time were farmers, carpenters, trade workers, and manufacturing (Nickels, HcHugh, & McHugh, 2010). In the early 1920’s a change in marketing philosophy was sparked by the overwhelming success of the mass production. In essence Selling Era modus operandi focuses on selling and advertising, convincing the customer to want or believe they needed an existing product (Nickels, HcHugh, & McHugh, 2010). Soon after World War II (y.1945) demand for goods and services drastically increased as did the competition for their business, as soldiers were returning home, starting a family (baby boom era), causing a ripple effect in the market place. Consumers now were savvier and expected more for the money they spent. As such the Marketing Concept Era began, imparting on a three phase marketing scheme: Customer Orientation, Service Orientation, and Profit orientation. The model of which is to provide the customer what they wanted while focusing on good customer service and providing a good or service that will earn the most profit (Wind, 2008). Finally, in the 1990’s to early 2000’s expanded the lessons learned to bring upon the Customer Relationship Era. This marketing model was adopted for business and incorporated the practice of Customer Relationship Management (CRM); the process of learning as much about the customer as possible to adapt customer service to satisfy the customer (Hiebing, Cooper, & Wehrenberg, 2012). Customer-Managed Relationships (CMR) is the current philosophy used by businesses the dictates the customer is the driving force to product selection and the customer has the power when building relationships with suppliers (Wind, 2008).
Arguably the most important element in marketing is Customer Orientation, a two-stage process that identifies customer need and satisfying those needs. The primary focus of customer orientation is to satisfy the customer, to do this first understanding...

Other Papers Like Marketing Ideology

Segmentation and Target Market Essay

1549 words - 7 pages Segmentation and Target Market of State Farm Segmentation and Target Market of State Farm Over the past 10 to 20 years the personal lines insurance industry has had to increase its spending on marketing substantially with hopes of drawing in on customer loyalty. In 2011 the industry spent almost $6 billion on market, which is nearly three times what was spent a decade earlier. The downside to this is, while

Marketing Management Essay

3549 words - 15 pages , and the mark is improved gradually and it is keeping a fast development in the past few years. Therefore this article is going to regularly carry on the analysis about the handset market and marketing strategy of Huawei.introductionOn the basis of analysis the internal environment of the telecommunication market and the own resources of Huawei, ,the thesis puts forward the strategy viewpoint that Huawei should concentrates resources and

Three Elements of a Good Employment Relationship

881 words - 4 pages Identify three elements of a good employment relations system Dunlop Model The Dunlop Model, created by John Dunlop, is a conceptual model that studies employment relations. |ENVIRONMENT |THREE ACTORS |OUTCOME | |Marketing/ Budgetary constraints |Union

Marketing Management

1923 words - 8 pages CASE I - MARKETING SPOTLIGHT- NIKE 1. Nike one the top listed shoe company in the current world begun their business in 1962. The company focused on high-quality running shoes designed especially for the athletes. The key factor for Nike was that they have been able to create strong brand preferences among the customers. Nike created their brand image into consumers mind by using celebrity. The company’s commitments to designing innovative

Snack-Food Industry – Driving Factors

702 words - 3 pages same product as competitors, adopt a different ideology in marketing and approach the customers another way consumers are becoming more concerned about healthy products and seeking healthier snacks even though there are several options for consumers, strength is considered moderate Snack food companies depend highly on large retailers they must secure profitable long-term contracts with major retailers

Racial Inequality After Racism

654 words - 3 pages society, therefore attributing the existence of racial disparities to the personal failures of minority groups. This belief is characteristic of color-blind racism-the use of race neutral principles to defend the racially unequal status quo. The promotion of such ideology has led to cutbacks in social welfare programs and political support. While the conservative view focuses primarily on individual African American communities, the liberal

Tanglewood Casestudy 1

1122 words - 5 pages right path and no type of judgment or resentment towards them if they don’t like the initial ideology of the Tanglewood’s philosophy. Develop New Talent Strategy: This strategy is more so targeted towards the managers so that they can be self sufficient and highly productive. 2. Hire or Outsource These can be a tough scenario because outsources isn’t highly favored in any organization. There are numerous cons in the initial phases because

Green Marketing

3106 words - 13 pages -5 (1), 2012 European Journal of Economic and Political Studies Green Marketing and Its Impact on Consumer Buying Behavior Aysel Boztepe1 Abstract This study aims to give information about the effect of green marketing on customers purchasing behaviors. First of all, environment and environmental problems, one of the reason why the green marketing emerged, are mentioned, and then the concepts of green marketing and green consumer are

United Cereal

4931 words - 20 pages I. The positioning of United Cereal (UC) a. The vision of United Cereal We accompany you to embrace every delicious and hopeful morning. You inspire us to pursue forever innovative and vigorous winning. ------- United Cereal In a study (James C. Collins, Jerry I. Porras, 1996), James C. Collins and Jerry I. Porras proposed that a well-conceived vision consists of two major components: core ideology and envisioned future. Core ideology

Corporate Social Responsibility

828 words - 4 pages Corporate Social Responsibility and Ethics Stephen M Russell University of Phoenix International Marketing MK 571 Mr. Danny Rubick June 13, 2011 Abstract Ethics is sometimes described as a body of standards or human conduct that governs the behavior of individuals and groups. Corporate social responsibility (CSR) is the way a company manage the business processes to produce and overall positive impact on society. The three

Millenials

1403 words - 6 pages Marketing to Millennials Millennials – sometimes referred to as Generation Y and defined broadly by demographers as the people of the age group 18-37 - form the largest population segment of the world. In USA, the population comes up to be around 86 million, that is a significant 7% more than the people from baby boom generation, and according to experts this segment will grow even further by 2020. The economic impact of the millennials is such

Related Essays

Marketing Orientation Essay

1728 words - 7 pages 2011). They operate under the slogan ‘Preserving the places you cherish’. This slogan is very marketing orientated as they are re-enforcing the ideology that the role they play is for the benefit of the customers. One of the key components to a marketing orientated company is relationship marketing. Upholding and maintaining customer relationships is paramount to any marketing orientated company. Since the development of the internet the

Virgin Blue Essay

1806 words - 8 pages Appendix C – Sample Research Case Study Virgin Blue ‘You can’t make a business case that you should be who you are not’ Shayne Connell Student Number: 9809317 Case Study GSBS6010 – Foundations of Marketing Theory Due: 11 March 2010 th Lecturers: Penny Crittall and Joel Goodsir Page 113 Table of Contents 1. Executive Summary………………………………………………………3 2. Situation Analysis a. Identification of case issues………………………………....…. 4 b

Macro Trends Essay

1294 words - 6 pages Bus 640 Managerial Marketing Week Two Assignment One February 13, 2012 Abstract This paper will be discovering the macro environmental trends that encompass most businesses both domestic and foreign. Regardless of where the organization is located, the marketing managers must comprehend the demographical regions in which they conduct business transactions, the sociocultural situations and well the economic livelihood of the populace

Employee Speak Essay

640 words - 3 pages Our employees are our greatest resources and it is their commitment and drive that makes IMS what it is today. We believe in our employees and encourage them to think beyond the obvious and aim beyond the horizon. Go on and read about the experiences which some of our employees, our pillars of strength would like to share. Gejo Sreenivasan, a dynamic MBA from IIM-C, who has constantly enriched his growth from an Assistant Manager (Marketing