This website uses cookies to ensure you have the best experience. Learn more

Marketing Definition Essay

4195 words - 17 pages

Marketing comes in a wide variety of flavors based on audience, media platform and business in today’s evolving and dynamic marketplace. Therefore, it’s no surprise that marketers define what they do differently. Inspired by the31 PR Definitions article, here’s a roundup of seventy-two marketing definitions by experienced practitioners across different specialties.
Marketing Definitions
To start, here are explanations from the American Marketing Association (AMA), marketing’s professional organization, and Dr. Philip Kotler, the author of business school marketing classics. They’re followed by the other definitions in alphabetical order by author’s last name.
1. According to the ...view middle of the document...

The ever-increasingly fragmented world of media complicates marketers’ ability connect and, at the same, time presents incredible opportunity to forge new territory. Julie Barile – Vice President of eCommerce, Fairway Market
5. Marketing includes research, targeting, communications (advertising and direct mail) and often public relations.  Marketing is to sales as plowing is to planting for a farmer—it prepares an audience to receive a direct sales pitch. Mary Ellen Bianco – Director Marketing & Communications,Getzler Henrich & Associates LLC
6. Marketing is an ongoing communications exchange with customers in a way that educates, informs and builds a relationship over time. The over time part is important because only over time can trust be created. With trust, a community builds organically around products and services and those customers become as excited about the products as you are — they become advocates, loyal evangelists, repeat customers and often, friends. Marketing is a really great way to identify what grabs people and gets them excited about your brand and give it to them, involve them in the process, and yeah, the best part, build great friendships in the process.Renee Blodgett – Chief Executive Officer/Founder, Magic Sauce Media
7. Professor Philip Kotler explained that marketing was “meeting the needs of your customer at a profit.” For me that definition extends beyond just communicating product features. Marketers are responsible for a 360-degree experience. For example, in the social media world, a customer’s Twitter needs may differ from her needs to “play with the brand” in terms of a social game promotion. Every customer touchpoint from customer service to sales to accounting and more are part of the “new marketing.” Toby Bloomberg – Bloomberg Marketing/Diva Marketing
8. Marketing when done well is (a) the strategy of the business – its value proposition, go to market strategy, and brand positioning and image to the world. Marketing when not done well is (b) an endless checklist of advertising and promotional to-dos that can never be completed.  Marketing in the twenty-first century must be (c) largely, but not entirely, measurable and accountable around driving business goals.  Marketing when done brilliantly is driven by (a) includes a small, disciplined subset of (b), and is steeped in a culture of (c). Matt Blumberg – Chairman and Chief Executive Officer, Return Path
9. Marketing is the process by which a firm profitably translates customer needs into revenue. Mark Burgess – Managing Partner, Blue Focus Marketing
10. Intuitive by design, marketing matches the right message/cause to the right person. Finding someone who has a personal connection with your product, service or cause in a way that is unobtrusive and inviting. Marketing can be as simple as networking at an event or as complex as a multi-million dollar global campaign that integrates print, digital, PR, social media and...

Other Papers Like Marketing Definition

Defining Marketing Essay

646 words - 3 pages Running head: DEFINING MARKETING Defining Marketing ` Defining Marketing In the business world marketing is vital to the success of a business’s endeavor of a new product or line of products, and how well the products do rely primarily on the marketing techniques used by the marketing team. So what is the definition of marketing? Well my definition of marketing derives from my father’s advice

Research Essay

1283 words - 6 pages awareness. This essay will provide the definition of marketing and explore why marketing is an important function within organisations; then it will describe the major marketing activities of an organisation. The core concept of marketing is communicating the value of a product or service to customers. There are many alternative definitions of marketing given by different experts. Virtually, each particular explanation of the marketing

Effect of Marketing Audit on Organisational Performance in Selected Nigerian Fast Food

2363 words - 10 pages benefits of the marketing audit as well as the current procedural aspects of the marketing audit, which are currently lacking in the literature (Wen, 2010). The appearance of the marketing audit in the marketing literature dates back to 1959 (Rothe, Harvey, and Jackson, 1997). The publication of “Analyzing and Improving Marketing Performance, “Marketing Audits” in Theory and Practice” provided a definition and some practical guidelines for marketing

Marketing

1076 words - 5 pages . People used to barter by changing the surplus products at that time. (History of Marketing , 2015). But the definition of Marketing was renewed immensely during the industrial revolution of the 18th and 19th centuries. During the production orientation era, merchants devoted to produce good because there were little goods in the market and the customers were eager to shop. As soon as something was produced, people desired to buy it. (Spencer

Marketing

583 words - 3 pages , 2011, p. 6). Four authors form two different books agree that marketing is not just selling and advertising, but it is also studding and directing. My personal definition of marketing is somewhat the same as the authors of Marketing Management and Basic Marketing. I strongly believe that marketing is selling; whether it is yourself as a candidate, or a product for self improvement. Not everything as a price tag hanging from it, but

Define Marketing

752 words - 4 pages business has a marketing campaign they must think as if they are “I” the consumer. Every day I see what I consider to be bad or good marketing. I base these ideas if the marketing the business used attracts me to their business or product. The American Marketing Association unveiled a new definition for marketing in 2008 that defines marketing “ as an activity, set of institutions, and process for creating, communicating, delivering, and exchanging

Defining Marketing

920 words - 4 pages what task the business does well or how well the business produces products differently from competitors. In this paper the subject to discuss is the meaning of marketing and the importance of marketing in organizational success. Three Definitions of Marketing First Definition of Marketing My opinion of marketing is advertising a service or product to gain potential consumers who may want to purchase the service or product. In think

Guerilla Marketing

1037 words - 5 pages the second topic question is: how to introduce the advertising campaign without big costs? The answer to some extent to these questions is guerrilla marketing. So, guerrilla marketing – what is it? Definition First there's marketing. Then you have direct marketing, consumer marketing, B2B marketing, buzz marketing, word-of-mouth marketing, online marketing...really, the list is endless. But one form often left out is guerrilla marketing. The

Marketing

1112 words - 5 pages go to a party they are marketing themselves to their parents in exchange for the car or the party. A set of activities that will benefit both parties’ objectives is my own personal definition of marketing. This paper will be defining marketing in different perspectives. Discussing the importance of marketing in a organizational success will also be discussed with examples included from different organizations. As an organization it is

The Segmentation Criteria That Will Affect Your Target Market Selection Identify Your Target Market

1381 words - 6 pages , "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offering that have value for customers, clients, partners, and society at large" (Centor, 2008). Many people define "Marketing" as a mean of selling or advertising. This paper will cover the definition of Marketing, comparing and contrasting personal's definition of meaning. Author will provide three examples from the business world

Busines S

427 words - 2 pages , brand building, positioning, brand extension); * relationship marketing (definition, difference between transactional marketing and relationship marketing, value of lifetime customer) FOR A MERIT Compare the marketing techniques used by each business to market their products, by explain the similarities and differences between the marketing techniques used. (M1) FOR A DISTINCTION For ONE of your businesses, evaluate how effective

Related Essays

Marketing Definition Essay

1017 words - 5 pages Running Head: MARKETING DEFINITION Marketing Definition Paper University of Phoenix MKT 421 October 31, 2006 Marketing Definition Paper When most people think of marketing they think of advertisements and commercials. This is partially true though there are differences amongst advertising products and marketing. According to the American Marketing Association (2006), “Marketing is an organizational function and a set of processes

" Marketing Is More Than Just Selling And Promotion". The Definition Of Marketing And Its Different Stages

856 words - 4 pages Marketing is more than selling and promotionThe primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing summarizes many activities in a business. Marketing, in fact, refers to any activity undertaken by a firm that has been designed to plan, price, promote and distribute ideas, goods and services to

Marketing Essay 834 Words

834 words - 4 pages work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion. ("Marketing Definition", 2015) Many think that marketing is all about advertising or sales, when in fact it is everything a business or company does to obtain customers and keep customers. Even small tasks

Marketing Essay 683 Words

683 words - 3 pages who their target customers are. I would say that my take on marketing involves advertising most if all. Marketing would be planning on how to sell your product which celebrities to use in your commercials and ads. I would also say that marketing involves research on who is more likely to buy your products compared to everyone else. According to “Definition of Marketing” (n.d.), “Marketing is the activity, set of institutions, and