Marketing Communications Essay

650 words - 3 pages

Effects of Electronic and Internet Marketing on IMC

Integrated Marketing Communications, the holistic approach to marketing communication, aim at coordination of a company’s message to build a long lasting brand. Their integration of approaches, marketing tools, and resources within an organization maximizes impact on customers thereby raising their profits and minimizing their costs. IMC’s objectives are leaned towards the development of a strong customer relationship while helping satisfy their needs. The internet and other electronic pathways of marketing ensure that there is a consistency in the message IMC aims to pass across (Mulhern, 2009). Electronic and ...view middle of the document...

Not only does this minimizes costs but also maximizes a company’s profits. They generate financial returns and build the long-term value of the brand that are goals and objectives of IMC. Also, companies have greater accountability and widespread availability in all forms of media (Kim & Ko, 2012).
I would use television and radios to reach the Baby Boomers as they were amongst the first people to access such forms of electronic media. Also, using direct responses by calling them would work for this generation. For Generation X, adverts on the television would reach them most appropriately. They spend a majority of their time watching television and movies across different channels. Therefore, placing ads across the different channels ensures they are well-reached. The Generation Y people are those who were born when technologies such as MySpace, SMS, and other instant messaging technologies were developed. To reach them would require our adverts being present on these platforms. Our message can be passed across to them on these platforms. Finally, Generation Z, the digital generation is well-informed about the...

Other Papers Like Marketing Communications

Marketing Communications Memo Essay

1013 words - 5 pages Marketing Communications Memo Jamie Mattice PSY/322 07-07-2014 MICHAEL TURNER As the marketing director for the veteran’s foundation know as Help Vets, we are looking to raise money to build a new monument to honor the fallen heroes of this country. This memo will discuss the importance of understanding the basics of marketing research, this same research that relates to the Help Vets current way the operations and strategies are

A Marketing Case Study on Axis Communications

5202 words - 21 pages A MARKETING CASE STUDY ON AXIS COMMUNICATIONS BY JOHN OLUGBENGA ADEGBOYE 08032004784 TABLE OF CONTENTS 1. INTRODUCTION……………………………………………………………………………………………………….3 2. SITUATION ANALYSIS………………………………………………………………………………………………..4 3.1 External Analysis.....................................................................................................4 3.2 Internal Analysis

Bus101 Introduction to Marketing and Communications

1993 words - 8 pages BUS101 Introduction to marketing and Communications (MID-TERM ASSIGNMENT) General Instructions Your first formal assessment is an opportunity for you to demonstrate your understanding of the material from the marketing management part of the module (up to and including communication). The task requires you to address a short fictional case. In addressing the assignment topic you must draw explicitly on the chapters and articles noted on

Integrated Marketing Communications and Customer Satisfaction

1142 words - 5 pages Assignment 4: Integrated Marketing Communications and Customer Satisfaction Integrated Marketing Communications and Customer Satisfaction Lasting Impressions Wedding and Events is a full service wedding and event planning company. The company provides full services for weddings, all types of parties and celebrations, and corporate events. The company’s marketing goal is to be known for the quality of the services that is provided at a

Marketing Communications

1482 words - 6 pages Question-1: Using two motivation theories of your choice, explain similarities and the differences between the two theories? Answer: I will use Maslow's and Herzberg's theory of motivation. There are following similarities and differences between these models. Similarities: In a broad sense there are some similarities between Herzberg’s two-factor theory and Maslow’s Hierarchy of need theory which are as under: (i) Both Herzberg and Maslow

Marketing Communications

2001 words - 9 pages in the market whose target audience is the drinkers who are fond of frizzy drinks. This paper will help and identify different marketing strategies and opportunities for the brand to increase its sale and which would be helpful for the Fresh Fruit Soda to penetrate in the market by taking an active part in advertising or by using the tools of sponsorship. It explains whether this company should invest in sponsorship or use any of the marketing

Starbucks Marketing Communications Plan

2169 words - 9 pages , Neni Pogarcic, Hidde van der Dussen, April 2006 Tim Ensing, Dan Mackinnon, Lucia Suchankova Introduction This marketing plan is going to investigate the possible launch of Starbucks Coffee Company in the Netherlands. We will focus primarily on marketing and advertising, in which we want to develop a possible plan and try to forecast the success of this store. We want to state clearly that this plan will be based on existing Starbucks

The key differences between the marketing communications used to support national ice cream brands and local ice cream brands

2435 words - 10 pages a. The key differences between the marketing communications used to support national ice cream brands and local ice cream brands. All marketing communication plans, regardless of if the brand is local or national, all have the same aim in mind, which is; to promote the company, their products and their services, to their target audience or audiences. However there are key differences in the reason and way marketing communications are

Marketing Communication in Consumer Context

1834 words - 8 pages Question: Marketing communication in consumer marketing context. Discuss. Organizations engage with a variety of audiences in order to pursue their marketing and business objectives. In addition, there are consumers – you and me – people who are free to choose among the many hundreds and thousands of product offerings. Marketing communications provides a core activity so that all interested parties can understand the intentions of others and

Guerilla Marketing

1037 words - 5 pages Guerrilla marketing Introduction Nowadays it becomes more and more difficult to win your target audience’s attention using only ATL communications. And every person who starts out as a business man, who begins thinking about the advertising campaign, faces the following question: how to avoid the overloaded advertising communications? The second topic problem is money. It is natural enough that beginners in business face the lack of money and

Marketing Mix, Case Study

669 words - 3 pages Direct Marketing 2002 10 Online Communications Interactive TV - Trend Analysis Projection 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Sky Digital Cable Digital ITV Digital Total Digital 2000 2001 © The Institute of Direct Marketing 2002 11 © The Institute of Direct Marketing 2002 12 2 Interactive TV Channel Research identifies this channel as the preferred interactive device in the home, now and in the future iTV

Related Essays

Integrated Marketing Communications Essay

1435 words - 6 pages OMM615 Strategic Marketing, Advertising & Public Relations Ashford University Instructor: Debra McKoskey-Reisert 8 April 2014 to 19 May 2014 Week 2 Assignment: Integrated Marketing Communications Word Count: 1,296 20 April 2014 Assignment Brief (Due by 11:59pm MT, Day 7, Monday) IMC Tactics Select a Fortune 500 company and research their IMC. In a three- to four- page paper (not including the title and reference pages

Integrated Marketing Communications Essay

766 words - 4 pages The first aspect of integrated marketing communications that Karen needs to consider is that her job, as a marketer is to magnify the consumer’s perceived relevance of the product. Using this idea, Karen needs to reassure her current clients that her brokerage services are important to their daily lives. She needs to keep her clients thinking that investments are a vital part of their lives and that they are serving a good purpose. The purchase

Integrated Marketing Communications Strategy Essay

1669 words - 7 pages Integrated Marketing Communications Strategy MKT 505 August 27, 2010 Introduction The purpose of marketing communication is to effectively inform consumers about the benefits and values of the company’s products, thereby influencing their attitudes and buying behavior (Keegan, Green, pg. 434). The need to be cost effective, to be customer driven, to deliver the best quality and to deliver that quality quickly are some of today’s global

Marketing Research And Communications Essay

3708 words - 15 pages Marketing Research and Communications 2 Table of Contents Company Background 3 Introduction 4 Communication Objectives 5 M&S Christmas campaign into SMART terms: 5 Identify target audiences 6 Communications Mix 7 Communications tools 8 Evaluation of effectiveness 11 Marketing Research Techniques 12 Conclusion 14 Reference List: 15 Appendix 16 Company Background Marks and Spencer is one of the biggest public