Marketing Communication Plan For Kiara Designs

1676 words - 7 pages

maQuestion 2
Marketing Communication Plan for Kiara Designs
By [Your Name]

[Instructor’s Name]
[Institution’s Name]
[Institution’s State]
[Date]

Report Overview
This report serves as a digital communication plan for a fictional fashion retailing brand named, Kiara Designs. This plan will help marketers achieving organizational goals of Kiara based on information at hand regarding online marketing and shopping trends in Pakistan.
Throughout this report, it is made sure that the digital marketing goals suggested to the brand are:
| Smart
| Specific
| Measureable
| Attainment
| Realistic
| Timely
Company Details
Established back in 2013, the brand Kiara Designs fall ...view middle of the document...

Industry professionals who are not only catering to the market needs but are also empowering women.
Mission
To promote Women Empowerment & "Made in Pakistan" globally.
Vision
Fashion with a cause, as every dress we sell can help change a woman's life! Khanz is not just about, Fashion it is socially-conscious fashion.
Values
Promote Pakistani Culture
Help Women to empower them
Art for cause
Keywords

Fashion in Pakistan

Handicrafts Design

Crafts Design

Crafts for Women

Fashion

Hand Made Embroidery Design

Digital Landscape of Pakistan
Before moving further to the communication plan for the brand, it is necessary to have a quick review of digital landscape of Pakistan so as to get a clear idea about the target audience and key platforms for brand promotion.
Industry Stats
* As per recent research, it has been identified that out of total population of Pakistan, which is approximately 190 million, 36% of people live in urban areas and 64% of people live in rural areas (Anderson 2010).
* A total of approximately 32 million people use internet in Pakistan. Out of the total internet users, 80% people are from urban areas and 20% are from rural areas (Anderson 2010).
To better understand the above-mentioned stats, refer to the diagram below:
Figure 2: Digital Landscape of Pakistan

36%
Urban
64%
Rural

68.4
Million

121.6
Million

80%
Urban
20%
Rural

25.6
Million

6.4
Million
INTERNET
USERS
32
Million
TOTAL
POPULATION 190
Million

Major Platforms
Out of various social platforms around the globe, Facebook, Twitter and LinkedIn are some key social platforms used in Pakistan these days. The stats of online users engaged with these platforms are illustrated in the diagram below (Anderson 2010):
Figure 3: Key Social Platforms
13.4
Million
2.5
Million
2.2
Million

Trend of Online Communication in Pakistan
It has been identified that more or less 60% of the Pakistani users like to interact with brands via online platforms. This percentage signifies that one among every 5 users makes a purchase influenced by digital branding (Anderson 2010).
Figure 4: Online Communication Trend in Pakistan

One
among every
5 Users
Makes a purchase influenced by
digital branding
60% of users interact with brands online

Which sums up to roughly around 21 Million

SWOT Analysis of the Brand
Strengths are the current positives in the brand’s digital footprint (Fill 2002). Kiara’s strengths are:
* Handwork
* Premium Products
* Brand demonstrates Pakistani culture
* Fulfilling CSR by helping Women
Weaknesses surveys areas lacking in the brand’s current digital mix (Fill 2002). Kiara’s weaknesses are:
* No website presence
* No engagement with consumers
* Poorly managed social channels (Facebook and Twitter)
Opportunities list the available openings your brand could venture into in order to upturn digital standing (Fill...

Other Papers Like Marketing Communication Plan for Kiara Designs

Marketing Plan for New Product Essay

2428 words - 10 pages product’s reputation in the ECO-Friendly market, exploring into neighbouring foreign markets is the final objective in this one year marketing plan. The aim is to secure and expand distribution in strategic and geographic areas in the whole of South East Asia. Situation Analysis Industry Analysis Trends When the whole world is passing the word around to save the earth, more and more companies are answering the call to go green and fulfill

Marketing Plan For Trojan Vibrations Essay

3444 words - 14 pages Marketing Plan for TROJAN VIBRATIONS By EXCELF Table of Contents 1. Executive Summary 2. Background 3. Objective 4. Methodology 5. Environmental Analysis 5.1 Macroenvironment 5.2 Microenvironment 6. SWOT Analysis 7. Marketing Mix Strategy 7.1 Product 7.2 Price 7.3 Promotion 8. Limitation 9. Conclusion 10. References 11. Appendixes 1. Executive Summary Today’s market for sex toys are

Marketing Plan for Planer's Peanuts

3597 words - 15 pages Discounts 13 4.2 Budget 13 1 Purpose Core Advertising has been contacted to create an integrated marketing communications campaign for Planters Peanuts. We as a firm conducted extensive research and we recommend the following strategic plan for Planters based on our findings. 2 Situation Analysis 2.1 Consumer Behavior and Segmentation Peanuts are widely popular product among consumers of all ages, genders and races. However, those who purchase

Marketing Plan for Wellness Program

1717 words - 7 pages MARKETING PLAN for WELLNESS PROGRAM in: FRANKLIN COUNTY (Columbus, Ohio) HSM-430 Planning and Marketing for Health Service Organizations Instructor Jason Thompson – DeVry University Submitted by: Marsha Brofford October 11, 2009 TABLE OF CONTENTS GOALS 3 OBJECTIVES 3 STRATEGIES 6 PRICE 7 REFERENCES 8 GOALS With many small business owners having difficulty paying higher insurance premiums finding ways to improve

Communication Plan for Legacy Wisdom Academy

4953 words - 20 pages College of Liberal Arts and Communication Communication Arts Department COMMUNICATION PLAN FOR LEGACY OF WISDOM ACADEMY OF DASMARIÑAS, INC. Submitted by: Olga Vivero Clarissa Osorio Joyce Samantha Gula Submitted to: Professor Maria Nornelyn Cachuela March 12, 2014 I. Rationale Legacy of Wisdom Academy of Dasmariñas, Inc. is a private and non-sectarian educational institution situated in

A Communication Plan For The Malaysian Government

2303 words - 10 pages Team Paper – A Communication Plan for Malaysia by Team 2 No one could have predicted on March 8, 2014, Flight MH 370 would vanish off the face of the earth’s vast and sophisticated satellite network system without so much as a trace of physical evidence left behind. Tragically, it took the lives of 239 passengers and crewmembers within its chambers. To the families of these missing people, the youngest just 2 years old and the oldest just

Marketing Plan for "Multi-Functional Plastic Floder"

2659 words - 11 pages Marketing plan for “Multi-functional plastic folder” TABLE OF CONTENTS 1.0 INTRODUCTION…………………………………………………………................................3 2.0 THE COMPANY.…………………………………………………………………………………….4 3.1 Concept 3.2 Products 3.0 CURRENT SITUATION......…………………………………………………………………......4 3.1 Competition 3.2 Market Trend 3.3

Marketing Plan For Cadillac Escalade Hybrid

5275 words - 22 pages are our brand image, parent company – General Motors, first ever luxury hybrid SUV, and country of origin effect. Weaknesses include: lack of channel relationship, auto size, and bureaucratic corporation. Our marketing plan will address four major opportunities: technology driven economy, growing interest in eco-friendly products, high demand for hybrid vehicles and threat of new entrants. The main threats we must counter are intense competition

Marketing Plan for a Mock Company

5605 words - 23 pages . Weaknesses 6 C. Opportunities 7 D. Threats 7 MARKETING OBJECTIVES 8 MARKETING STRATEGIES 9 A. Target Market(s) 9 B. Marketing Mix 9 MARKETING IMPLEMENTATION 10 A. Marketing Organization 10 B. Activities, Responsibility, and Timetables for Completion 11 EVALUATION AND CONTROL 12 A. Performance Standards and Financial Controls 12 B. Monitoring Procedures 12 Works Cited 13 Wolverine Software, Inc., Marketing Plan

Marketing Plan For Hallmark New Product

6824 words - 28 pages research on the internal and external environment of Hallmark, we eventually came up with a marketing plan for a whole new service line with the name of Eventian, which focuses on providing special event design service. To prove the feasibility and profitability of Eventian, in-depth marketing analysis and comprehensive marketing strategies will be presented in this report. 2. Situation Analysis 2.1 Company

Marketing Plan for Cosmetic Good in Vietnam

2574 words - 11 pages responsibility. 4.2. Indirect marketing * Communication through the internet, the media, advertising(Facebook, website…) * Posting articles on the internet * Advertising in magazines * Advertising on television programs related to fashion, beauty. * Outdoor advertising through posters or pano. * Sponsored for some events. 5. Action plan 5.1. Timing: Start from 9/2013 to 8/2014 5.2. Three periods: 9/2013-12/2013

Related Essays

Marketing Plan For Hsc Essay

5236 words - 21 pages Markets ……………………………………………. 15 Marketing Strategies …………………………………………………….. 16-18 Developing Financial Forecasts ……………………………………… 19-21 Implementing, Monitoring and Controlling …………………… 22-23 Revising the Marketing Plan ………………………………………….. 24 Reference List ……………………………………………………………….. 25 Appendices …………………………………………………………………… NIL Executive Summary For the best part of 11 years, Tupper-Won’t-Wear has been striving to

Marketing Plan For Kfc Essay

3050 words - 13 pages integration of international, European and American cuisine is increasingly favored in Vietnam. However, Vietnam is a country with a long cultural tradition with core cultural values ​​handed down from many generations now. This is one major challenge for the foreign marketing penetrates into Vietnam market, especially for firms such as KFC fast food. 3. SWOT analysis 4.5 Strengths * Strong product supported by great tasking meals with a

Integrated Marketing Communication For Osim Essay

710 words - 3 pages developing innovative and reliable healthy lifestyle products (OSIM Ltd., 2010). The motto of OSIM which proudly rules the company has been “Inspiring Life”. For report purposes, OSIM’s will be researched and evaluated upon below. Persuasion In definition, persuasion from an organization is a conscious effort to influence by appealing to a consumers’ reason. At the base of marketing communications, persuasion serves to advise consumers on the

Marketing Plan Audit For Nokia Essay

6819 words - 28 pages Executive Summary This Marketing Plan Audit provides an analysis of the brand situation, current strategies and provides suggestions and implementation plan for Nokia Corporation. Nokia is a Finish manufacturer of mobile devices, which makes a full range of cellular phones for all major consumer segments worldwide, including Internet-enabled devices enable people to experience music, maps, media, messaging and games. Company has over 132,000