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Marketing And Business Plan Essay

537 words - 3 pages

Dr. William Laing
Marketing and Business Plans
Business 300
July 27, 2012

Page 2
Marketing and Business Plans

Planning helps an organization chart a course for the achievement of its goals. The process begins with reviewing the current operations of the organization and identifying what needs to be improved operationally in the upcoming year. From there, planning involves ...view middle of the document...

A marketing plan is considered a part of an overall business plan.”

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Marketing and Business Plan

Having a solid marketing plan will let you identify your customer's needs and wants. You can determine the demand for product and aid in the design of product that will satisfy and fulfill consumer needs and wants. It also helps you identify your competitors and make you analyze what are their advantages over you or your advantages over them and focus on those things. You will know if your marketing strategies are working or not and maybe you can switch to another one. You will be able to identify new product areas and new or potential customers.
The business plan should describe business, marketing, competition, operating procedures, personnel and business insurance. The financial support would ideally come from business loans or even better government grants for minorities. The financials should be...

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