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Marketing Analysis

517 words - 3 pages

1.Gender:
a.Male b.Female
2.Age:
a.15-24 b.25-34
c.35-44 d.45-54
3.Education:
a.MBA b.BBA
c.SSC d.HSC e.Others....
4.Occupation:
a.Business b.Student
c.Government employee d.Private employee e.Others…..
5.Family Monthly Income:
a.15000-20000 b.20000-30000 c.30000-40000 d.40000-50000
6.How much importance you put on mobile phone?
Unimportant……….(1)……….(2)……….(3)……….(4)……….(5)……….Important

7.How frequently do you change your mobile phone?
a.Every 6 months
b.Once a year
c.Every 2-3 years
d.More than 3 years
e.I don’t change
8.Rank your “mobile phone” Brand accordingly to your preference (1-5) where (5=Most preferred; 1=Least preferred):
a.Symphony ………… b.Walton………….. c.Maximus……………
d.Micromax………….. e.Oppo……………... f.Others…………
9.Place your belief about the price,quality ...view middle of the document...

How did you come to know about “Symphony”?
a.TV commercials b.Newspaper
c.Billboard d.Posters e.Friends/Relatives

13.Place your beliefs of the different attributes of “Symphony” in spaces below:
Low Price…………….1……………..2…………….3…………………..4……………………5………….High Price
Poor Quality…………1…………2…………….3………………….4…………………..5……………High Quality
Low Status………………..1…………….2………….3……………….4……………………..5………….High Status
Low Availability………..1…………..2……………3…………….4…………………5………..High Availability
Low Style……………….1…………….2…………….3…………….4………………5………….High Style

14.Place your beliefs of the different attributes of “Walton” in spaces below:
Low Price…………….1……………..2……………….3…………………..4…………………5………….High Price
Poor Quality……………1………………2………….3……………….4………………..5……………High Quality
Low Status……………..1…………….2……………….3……………….4…………………..5………….High Status
Low Availability…………..1………..2……………3…………….4…………………5………..High Availability
Low Style……………….1…………….2…………….3…………….4………………5………….High Style

15.Place your beliefs of the different attributes of “Maximus” in spaces below:
Low Price…………….1………………..2……………….3………………..4…………………5………….High Price
Poor Quality……………1……………2……………….3…………….4………………..5……………High Quality
Low Status……………..1………….2…………….3……………….4……………………..5………….High Status
Low Availability…………..1…………..2……………3……..…….4………………5………….High Availability
Low Style……………….1…………….2…………….3…………….4………………5………….High Style

16.What is the likelihood that you will go for buying the “Symphony” when you next visit the shop:
a.Definitely buy
b.Probably will buy
c.May or mayn’t
d.Probably will not buy
e.definitely will not buy

17.How do you describe yourself?Place a mark,where you stands in the spaces below:
Rough…………………1……………2…………………3……………………4…………………..5………………Polite
Organized…………….1……………2…………………..3………………….4……………..5………………..Flexible
Rational……………..1……………….2………………..3………………4…………….5………………….Emotional
Conscious…..……1……………2…………….3……..…………4……………….5…………………Care-free

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