Walton Group of Bangladesh
This report was commissioned to analyze and evaluate performance and future prospects of Walton in a growing domestic electronic market.The research reveals that in a continuously growing market, Walton has become a reliable name for customers. Countrywide network, inclination towards quality and dedicated team of employees are the main causes of its success. Though it had started business with home appliances, yet it has always been committed to satisfying customer demand by introducing new products. Recent production and selling of motorcycle and air-conditioner testifies that position of Walton. Walton has a goal to double overall market share in ...view middle of the document...
Marketing mix generally refers to a set of actions or tactics that are used before launching any new product. This tool of marketing is made up of four variables known as the ‘Four Ps’ of marketing.
A product is an item that is built or produced to satisfy the needs of a certain group of people. The product can be intangible or tangible as it can be in the form of services or goods.
Marketers must also create the right product mix. It may be wise to expand your current product mix by diversifying and increasing the depth of your product line.
All in all, marketers must ask themselves the question “what can I do to offer a better product to this group of people than my competitors”.
The product of Walton group…..
Television: Walk into the new arena/world of entertainment with Walton LCD & LED television. Walton brings you world class LCD & LED television to enjoy the stunning entertaining world.
Refrigerator: Walton offers wide range of refrigerators & freezers with a lot of variety in colors, dimensions & types.
Freezer: Walton Refrigerator & Freezer ensures highest quality compressor, Condenser is made by 100% copper which lasting for 20-30 years.
Generator: Walton Generator scientifically developed technology that deliveries of Clean Power that means much more reliability but interruptions are very low.
Motorcycle: Walton motorcycle produced with modern innovative technology, elegant shape & design with different models of 80cc to 140cc motorcycle maintaining international standard quality.
DVD Player: Add a touch of Walton DVD Player of unique style to your home entertainment area. This lightweight, compact DVD player also up converts you’re DVDs.
Mobile: WALTON Mobile is an elegant line of mobile phone handsets. It is distinctive by its unquestionable quality, longer durability and eye-popping style.
Microwave oven: Walton Microwave Oven cooking standard is very high. Walton Microwave Oven has some special features like as Power output:900w, Cavity capacity :28liters(1.1cu.ft),
Washing Machine: Walton Washing Machine standard is very high.
Iron: STEAM-IRONNING Sit the temperature rotitlol to position for moderate steam and to for maximum steam. With conventional steam iron, water may leak from the, sole plate if a too low temperature has been occur.
Air Conditioner: Walton presents the perfect solution from heat & high temperature with its Air Conditioner. Only Walton air conditioner ensures exact BTU that’s why experts are so sure & confident about it.
Is the price right or is it out of sight? In the best of worlds, product launches are thoughtful, labor intensive risk-taking ventures with marketing strategies firmly in place. Before investing in a new venture, the four key marketing factors are carefully defined. Get any one of these wrong, and results...