Define Marketing Paper
February 26, 2015
Define Marketing Paper
In the modern business world, marketing is a vital part of the company’s success. Marketing allows consumers to view the different products, promotions and services provided by said businesses and gives them the ability to compare pricings, products and services. There are many different ways companies can market their businesses. In today’s marketing world, social media has become an important role in the success of businesses. The general ideas of marketing are similar to one another, however, how some use marketing to benefit their line of work varies along with the ...view middle of the document...
("Definition of Marketing", 2015) Marketing research is the function that links the consumer, customer, and public to the marketer through information, information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications. ("Definition of Marketing", 2015)
“Marketing is everything.” -Regis McKenna
Regis McKenna’s bold statement exemplifies the school of thought that everything you do, no just your products, pricing, promotions and distributions, but even your billing, how you answer the phone, your speed of handling problems, it all affects how your customer s perceive your company. So essentially, everything is marketing. The underlying thread in many of these definitions that resonates most with me is that marketing’s job is to understand what the customer needs and then to provide it – and that the job of marketing goes beyond the marketing department. So if you want to have a greater role in marketing, then focus on how the entire experience your customers have in your trade show exhibits and displays creates more impetus for them to buy from you, rather than just the logistics of shipping your exhibit properties. At that point you’ve shifted your mindset into the realm of marketing. ("What Is Marketing", 2014)
Using social media for marketing can enable small business looking to further their reach to more customers. Your...