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Marketing Essay

1119 words - 5 pages

Marketing is everywhere. Formally or informally, people and organizations are pursuing a number of activities that might be called 'marketing'. Well done marketing has become more and more a vital component for business success. Profoundly influences our daily life . Marketing is embedded in everything we do: from the clothes we wear, to all web sites that enter and ads we see.

Good marketing is no accident but the result of careful planning effort and execution. Marketing practices are continuously improved and reformed virtually in all economic sectors in order to increase the chances of success. Marketing is both an 'art', and a 'science' - there is a constant tension ...view middle of the document...

McCarthy classified these tools into four general groups, which gave the name of 4Ps of marketing: PRODUCT, PRICE, PLACEMENT and PROMOTION.

MARKETING
MIX
MARKETING
MIX

PRODUCT
* Variaty
* Quality
* Design
* Attributes
* Packaging
* Name
* Services
PRODUCT
* Variaty
* Quality
* Design
* Attributes
* Packaging
* Name
* Services
PLACEMENT
* Channels
* Cover
* Locations
* Stocks
* Transport

PLACEMENT
* Channels
* Cover
* Locations
* Stocks
* Transport

Target
Market
Target
Market

PROMOTION
* Sales Promotion
* Advertising
* Sales Force
* PR
* Direct Marketing
PROMOTION
* Sales Promotion
* Advertising
* Sales Force
* PR
* Direct Marketing

PRICE
* List price
* Rebates
* Payment Term
* Credit Conditions
PRICE
* List price
* Rebates
* Payment Term
* Credit Conditions

The four Ps represent the viewpoint of marketing the instrument vendor who is available for influencing buyers. From the point of view of buyers, each marketing tool is designed to provide an advantage for the customer.
Are the main tools of those working in marketing, the main 'war arms' in differentiation between competitors.

Expanded concept of the seven Ps is a concept proposed by Booms and Bitner. They noticed that the four Ps model not provided a sufficiently comprehensive picture with increasing supply. The duo also included three more factors: PERSONEEL PROCESS, PACKAGING.

The 7 elements must be combined. Just like a recipe, one ingredient can’t be replaced by another. Each should be added at the right time in the right amount, so the mix to succeed.

PRODUCT - Must work, be what consumers expect to receive. The product is a special component of the marketing mix, the other classic elements are strictly determined by it, because it distributes and promotes the product and his price is established. He is the one that satisfies certain consumer's needs.

PRICE - Refers to the pricing for a product, including discounts. It represents the most mobile component of the marketing mix. It can be changed rapidly, in contrast to other components.

PLACEMENT - Product must be easily accessible and available in any place where the target group of customers they can buy easily. Internet, catalog, magazine

PROMOTION - Consists in advertisements, PR and the rest of communication tools . They must send exactly the message of the organization , in the right way with what he wants to hear the group of clients. It is the component that links production and consumption.

PERSONEEL - Represents all persons...

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