This website uses cookies to ensure you have the best experience. Learn more

Marketing Essay

1202 words - 5 pages

Marketing Plan
Meralco:
I. Marketing Background
The Manila Electric Company, also known as Meralco, is the Philippines' largest distributor of electrical power.
A. MERALCO is an investor-owned electric utility serving roughly a quarter of the estimated 94 million population of the Republic of the Philippines.
1. Estimated 94 million population of the Republic of the Philippines.
2. Meralco marches on to its 108th year of service in 2011. Consistently in the list of the Philippines’ top five corporations and cited among Asia’s finest, Meralco today serves over 4.8 million residential, commercial and industrial customers. It is strategically located to serve the country’s ...view middle of the document...

2. R E - E N E R G I Z E D After a stellar year, Meralco is re-energized and ready to pursue new opportunities that will accelerate growth in the longterm. Despite unprecedented challenges in the past, we have prevailed, and more importantly, thrived. Thanks to the support ofour shareholders and our unwavering faith in the corporate values that have sustained us through the years. We look forward to a brighter future strengthened by our strategic pillars and the extraordinary commitment of our leadership. An empowered, enlightened Meralco is ready to seize it. A new day has come.

II. Competetive Analysis
A. This company did not have any competitors, because they are the only one who serves our electricity over manila and some provinces. But the provider of electricity at provinces is only the branch/representative of Meralco.
B.MANILA - (UPDATE 3, 7:44 p.m.) San Miguel Corp (SMC) today said it is selling its shares in Manila Electric Co (Meralco).
In a disclosure to the Philippine Stock Exchange, the diversifying food-and-beverage conglomerate said it has placed 63,333,330 Meralco common shares at P270 each. SMC aims to raise P17.370 billion from the transaction.
The shares will be crossed at the PSE today. Deutsche Bank AG (Hong Kong branch) and Standard Chartered Securities (Singapore) Pte Ltd are the placing agents. 
Meralco was down 8.2 percent to P277.60 apiece. It was the most actively traded stock today. SMC was down 0.34 percent to 87.50.
According to Bloomberg, this is the third biggest asset sale in the Philippines, a fact that SMC's top executive, Ramon S. Ang acknowledges.
“We were really lucky with the Meralco purchase,” Ang said at San Miguel’s Manila headquarters. “I meet management and we sit down and plan,” he was quoted as saying, when asked what he does first after a takeover. “I make sure I’m nice to them.” In 2008, SMC was able to buy its initial stake in Meralco from the Government Service Insurance System (GSIS) for P90 each when the utility's share price was trading at P45 each.
THE Manila Electric Co. (Meralco) registered a 2.3-percent electricity sales volume in the months of January to September this year, the utility’s president said last week. “Our sales were up by 2.3 percent, barely soft because of cooler temperature in the first four to five months of the year and brought about by the effects of Typhoon Glenda,” Meralco President and CEO Oscar Reyes said. Electricity sales, which comprised 99 percent of Meralco’s total...

Other Papers Like Marketing

Marketing Essay

683 words - 3 pages Marketing There are many definitions of marketing and there are also what other people think marketing is. I know for me I never fully understood what marketing was until I looked at other definitions of marketing. There is also importance to marketing when it comes to success. I think that marketing is very important when it comes to success because without marketing there would be a lot to question and companies would not exactly know

Marketing Essay

843 words - 4 pages Details of Assessment | Term and Year | 2, 2015 | Time allowed | 2 Hours | Assessment No | 1 | Assessment Weighting | 30% | Assessment Type | Written Response | Due Date | Week 5 | Room | 610 | Details of Subject | Qualification | BSB51207 Diploma of Marketing | Subject Name | Marketing Audit Report | | Details of Unit(s) of competency | Unit Code | BSBMKG515A Conduct a Marketing Audit | | | | | Details of

Marketing

1326 words - 6 pages Marketing Research Paper Denise Guerrero MKT/421 Monday, October 5, 2012 Sheryl Joyner Marketing Research Paper To establish a successful business in a competitive market, a company must have an effective marketing team. The marketing segment of an organization is responsible for development and execution of a strategic business plan for future business opportunities. A constant essential in the appropriate development of a

Marketing - 1076 words

1076 words - 5 pages How does Marketing affect the Global Economy Introduction: Nowadays, the development of global economy is closely related to the Marketing which involves some professional behaviour to sell or promote the goods. There are no possibilities to push the economic growth without the strategies of the Marketing, on the other hand, the Marketing cannot be separated from the global economy. During the financial crisis, the amounts of global

Marketing - 699 words

699 words - 3 pages Defining Marketing for the 21st Century Chapter Questions      Why is marketing important? What is the scope of marketing? What are some fundamental marketing concepts? How has marketing management changed? What are the tasks necessary for successful marketing management? Copyright © 2011 Pearson Education, Inc.  Publishing as Prentice Hall 1-2 What is Marketing? Marketing is an organizational function and a set of

Marketing - 1112 words

1112 words - 5 pages Omar Rochell Marketing MKT/421 April 7, 2011 Nikki Jackson Introduction Marketing is exposed to someone every day, even when they do not seem realize it. Driving down the roads you see billboards everywhere and that is part of marketing. Logos people were on their shirts and signs in the middle or on the sign of football fields are all part of marketing. Even when a child is marketing themselves to their parents to borrow the car or

Marketing - 1085 words

1085 words - 5 pages UNIVERSIDADE DO VALE DO ITAJAÍ – UNIVALI ACADÊMICO: ÍTALO ZORZAN VELASQUES PROFESSOR: CAIO SANTANGELO Marketing Internacional Marketing internacional ou global marketing refere-se ao marketing executado por empresas transatlânticas ou fronteiras nacionais. Esta estratégia usa uma extensão das técnicas utilizadas no país principal da empresa. De acordo com a associação americana de Marketing o “marketing

Marketing - 1110 words

1110 words - 5 pages characteristics of a firm that would follow a marketing orientation. Marketing orientation is “a philosophy that assumes that a sale does not depend on an aggressive sales force but rather than on a customer’s decision to purchase a product; it is synonymous with the marketing concept.” • Unlike sales orientation, a firm would focus outward on the customers wants and needs. • The goal of a firm is to satisfy customers wants and needs and delivering

Marketing - 633 words

633 words - 3 pages Bette Smith's marketing plan is about a Chiropractic Center in Fremont, Nebraska. The plan outlines market analysis, recommendations, strategies and evaluation controls to establish Chiropractic business for the client. The plan submitted is poor in nature and has some specific problems and improvements in the designated marketing strategy areas. Lot of sections mismatched or misplaced and there are many problems in the case analysis. We have

Marketing - 773 words

773 words - 4 pages Marketing is the important and inseparable part of business function and its role of business is developing day to day. According to Kotler and Armstrong, although most people think that marketing is only selling and advertising, it actually is a mix of customer satisfaction and selling and advertising (Kotler & Armstrong, 2010, p.29). If marketers generate good customer relationships by satisfying the customer, they will sell easily. Therefore

Marketing - 4547 words

4547 words - 19 pages Marketing is defined by the AMA as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." [1] It can also be defined as "the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return". This replaces the previous definition

Related Essays

Marketing Essay 1324 Words

1324 words - 6 pages ~WELCOME~ Sunderland Business School University of Sunderland MBA MARKETING MANAGEMENT Module Code: PGBM 15 ~Module Introduction ~ ~Concepts of Marketing Management~ Presented by: Frankie Lim Frankie Lim L1 Module Introduction & Concepts of Marketing Management L1-1 Lecture Outline (PGBM 15) • Welcome & Getting to know each other • • Learning Outcomes Teaching & Learning Methods • • • • Assessment Methods Content

Marketing Essay 620 Words

620 words - 3 pages 2/28/2011 Creating a  Marketing  Marketing Plan Basic Layout Executive Summary External Analysis Internal Analysis l l SWOT Objectives Marketing Strategy Marketing Strategy Marketing Plan (4P’s) Budget & Controls 1 2/28/2011 Executive Summary Brief summary of the main conclusions, objectives, strategy, l i bj ti t t implementation and required budget. Executive Summary External Analysis Internal Analysis l l SWOT

Marketing Essay 834 Words

834 words - 4 pages Define Marketing Paper Nichole Heck MKT/421 February 26, 2015 Richard Theroux Define Marketing Paper Abstract In the modern business world, marketing is a vital part of the company’s success. Marketing allows consumers to view the different products, promotions and services provided by said businesses and gives them the ability to compare pricings, products and services. There are many different ways companies can market their

Marketing Essay 583 Words

583 words - 3 pages Marketing MKT 421 May16, 2012 Marketing Introduction In 2007 Senator Barack Obama from Illinois was running for president of the United States. Senator Obama used on and offline tactics to reach out to all sorts of audiences; do so with online and offline, and free and paid media sources. The more Obama’s messages spread the more voters identified with him. He had used resources to gain popularity that no other presidential