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Marketing Essay

1085 words - 5 pages

UNIVERSIDADE DO VALE DO ITAJAÍ – UNIVALI

ACADÊMICO: ÍTALO ZORZAN VELASQUES

PROFESSOR: CAIO SANTANGELO

Marketing Internacional

Marketing internacional ou global marketing refere-se ao marketing executado por empresas transatlânticas ou fronteiras nacionais. Esta estratégia usa uma extensão das técnicas utilizadas no país principal da empresa. De acordo com a associação americana de Marketing o “marketing internacional é um multinacional processo de planejar e executar a concepção, colocar o preço, promoção e distribuição de ideias, bens e serviços para criar trocas que satisfaçam objetivos individuais e organizacionais”. “Em contraste com a definição de marketing ...view middle of the document...

”.

• "O mercado internacional excede o comerciante de exportação e envolve mais no ambiente de marketing nos países em que faz negócios.”.

• "Braço de Marketing Global/multinacional para empregar efetivamente os investimentos, produtos para a experiência de uma empresa a nível mundial e também adaptá-lo ao que é realmente único e diferente em cada país.”.

• "Marketing global remete para as atividades de marketing que são coordenadas e integradas nos vários mercados desses países.”.

Marketing internacional muitas vezes não é o mesmo que vende o produto para vários países. As empresas precisam cuidar da barreira do idioma, os ideais e hábitos nos mercados em que se aproxima. Adaptação de estratégias de marketing para atrair um grupo específico que está a tentar vender é muito importante e pode ser o causa número um de um fracasso ou um sucesso.

Diferenças entre nacionais, internacionais e marketing.

Há muitas diferenças entre marketing interno e internacional de marketing como um cultural, político, religioso, habitual, as diferenças ideológicas e muito mais. Por causa das barreiras de linguagem, é mais difícil de obter e interpretar informações de pesquisa em marketing internacional. Mensagens publicitárias tem que cuidar de muitas diferenças culturais entre os países. Que inclui diferenças de línguas, hábitos, expressões, gestos, ideológicos e muito mais. Por exemplo, nos Estados Unidos, afirma a rodada "ou" feita pelo dedo polegar e indicador sinal significa "OK", enquanto o mesmo sinal de países mediterrânicos representa o "zero" ou "pior". Na Tunísia é entendido a "Eu vou matar você", logo como um gesto de consumo japonês significa 'dinheiro'.

Definição de Marketing Internacional

Todos os dias, a comercialização está a ganhar maior importância, tanto em nível de macro como micro. Neste contexto de globalização, empresas são sujeitos a muita concorrência de outras empresas mesmo provenientes de mercados estrangeiros. Neste sentido, existem muitas empresas que fazer para não perder quota de mercado, é forçado a ir para fora.

Uma primeira aproximação ao que é o Marketing Internacional seria a estratégia que permite tirar maior proveito das oportunidades oferecidas pelos mercados externos e lidar com a concorrência internacional.

Mas esta abordagem está um pouco aquém. Em seu início, a empresa responde a clientes estrangeiros, mas não procura-los, ou seja, ter uma atitude passiva (chamada passiva exporta). No entanto, segundo avança na internalização, a empresa procura essas ordens, comete, investe, ou seja, realiza atividades de marketing internacionais.

Podemos expandir a definição e...

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