ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD
(Commonwealth MBA/MPA Program)
Marketing Management (5565)
CHECK LIST
Semester: Autumn, 2013
This packet comprises the following material:-
1. Text Book
2. Assignment No. 1, 2
3. Assignment Forms (two sets)
4. Course outline
In this packet, if you find anything missing out of the above mentioned material, please contact at the address given below:
Mailing Officer
Services Block No. 28
Allama Iqbal Open University
H-8, Islamabad
051-9057611-12
Majed Rashid
Director Overseas Education &
E-Learning & Course Coordinator
ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD
Briefly explain the implications of these characteristics in designing suitable Marketing Strategy for any two service offerings of your choice. (20)
Q. 2 The success of a firm largely depends on the right blending of Marketing Mix elements. Discuss with two recent examples of your choice. (20)
Q. 3 Explain the term Pakistani Consumer Market. Collect and compile the updated information on Pakistani consumer environment from various secondary sources and comment on its impact on market opportunities available. (20)
Q. 4 Discuss the situation/major factors that warrant the need for New Product Development (NPD) initiatives in the following: (20)
i) A Telecom Company
ii) Small Car Manufacturer
Q. 5 a) What Pricing strategy would you recommend in the following situations? Justify:
i) New brand of bottled water
ii) Cinema tickets
b) Elaborate on the relevance and scope of Marketing Research in supplementing and complementing the marketing activities in accomplishing the marketing goals of a firm. (10+10)
ASSIGNMENT No.2
Instructions
In this assignment you are required to write a case study on any Marketing issue faced by a firm operating in Pakistan. The evaluation of this assignment will be based on the original idea imparted by the students and the extent to which case study encourages student thinking. You have to participate in this activity fully, actively and practically. Furthermore, you are advised to be careful about plagiarism, which is the act of appropriating the literary composition of another author, or excerpts, ideas, or passages there from, and passing the material off as one's own creation. Plagiarism is illegal; therefore the Commonwealth of Learning MBA/MPA is duly concerned about it. Plagiarized cases would be referred to the Unfair Mean Committee (UMC) for strict action. More information on plagiarism may be perused at www.plagiarism.org.
A brief guide about writing a case study is given below. You are strictly advised to write cases in accordance with the format given the following “guidelines to develop a case study” and incorporate all the requisite information. Your case study must be consisting of at least five pages.
Guidelines to Develop a Case Study
What a Case study is?
A case study is written summary or syntheses of real-life cases based upon data and research. It suggests a story with a beginning, middle and end. It is a challenge with a result or a problem with a solution. Approach to design case study is;
• Challenge
• Solution
• Result
Case studies identify appropriate strategies for the resolution of dilemma of the case. Case study is a part of effective knowledge management. It is specific and easily digestible story format which comes up with a solution. Case study is the practical implication of business studies. It enriches your exposure to field work and your managerial and executive expertise to handle...
