• Geographic Segmentation-
Secondary Hubs- Mumbai, Delhi & Kolkatta.
Focus Cities- Cochin, Pune, Ahmedabad, Hydrabad, Indore, Jaipur & many more.
International Destinations- London, Colombo, Dubai, Singapore, Bangkok, Dhaka, Hog Kong, Kuala Lumpur & Maldives.
• Demographic Segmentation-
Gender- both Male & Female
Social Classes- Age group from 25 to 45 years.
Income Level- Higher and Higher-Middle Income group.
• Kingfisher First Class- company executives
• Kingfisher Class- Middle, Upper-Middle, Lower-Upper segment.
FunlinersExperience, Designer Interiors
last time booking facilities, refund in case of
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• S.W.O.T. Analysis
First airline with full new fleet of aircraft Service delivery to metros and other big cities
Quality hospitality provided to customers Yet not in profit
Route Rationalization High ticket pricing
Already have Training Academy Facing a tough competition from competitors.
Quality and continuous Innovation
Under Penetrated Domestic market Existing Operators
International market Infrastructure issue
Untapped Air Cargo market Fuel Price hike
Expanding Tourism Industry Low Profit Margin
• 4 P’s… Marketing Mix
• • Product
• Fleet Size
Airbus A319- 3no.
Airbus A320- 25no.
Airbus A321- 8no.
Airbus A330- 5no.
ATR 42- 6no.
ATR 72- 27no.
• International Foray
- Started business from 3rd September, 2008
• • Promotion
Hoardings, Brand Ambassadors.
• Magazine and Newspaper ads-
Business Outlook, The Economic Times, etc.
• Exposure at non-corporate event-
Sponsorships at Tournaments, etc.
• Participation in International Air-shows
• Endorsing Celebrities like Katrina Kaif, Yana Gupta & DeepikaPadukone
• Penetrated Pricing Strategy
• Economic & club premiere fare
• Discounted fare for Senior Citizen & Defense Personnel.
• US$ Fare & Visit India fare
• Night Saver fares
Low cost Carriers changing the game
• • • Place
• Online Booking- flykingfisher.com, Yatra.com, MakeMyTrip.com, ezeego1.com
• Payments- Credit Cards & Debit Cards
• Detail & Information- SMS / Call
• Outlets in every major city and at every airport across the country.
• Covers even the toughest terrains in the country, and the services ranges...