Marketing is the important and inseparable part of business function and its role of business is developing day to day. According to Kotler and Armstrong, although most people think that marketing is only selling and advertising, it actually is a mix of customer satisfaction and selling and advertising (Kotler & Armstrong, 2010, p.29). If marketers generate good customer relationships by satisfying the customer, they will sell easily. Therefore, how to market effectively and efficiently? There are many kinds of marketing types, but today’s, traditional marketing and e-marketing are two of the most used among other types. Which one of these is more effective? E-marketing is more effective ...view middle of the document...
Secondly, e-marketing reduces time to market and cost. Unlike traditional marketing, e-marketing has speed to reach mass of people all around the world simultaneously. When once marketers put their advertisements on the internet, it spreads out on the internet and reaches all over the World instantly and this saves marketers’s time in important dimensions. Moreover, while e-marketing reducing time to market, it saves money that is spent on printing brochures, catalogs or other material and also opening a retail store at the same time. E-marketing101 states that:
The nature of the internet means business now have a truly global reach.
While traditional media cost limit this kind of reach to huge multinationals,
e-marketing opens up new avenues for smaller business, on a much smaller
budget, to access potential consumers from all over the world (What is e-
marketing?, 2006, p.3).
Thus, behind other advantages of e-marketing, it is also a more economics way than traditional marketing in terms of time and cost. On the other hand, some people assert that e-marketing is not a safe way to shop because on the internet there are many web pirates or hackers that deceive consumers. They can generate fake websites to obtain consumers’ money. Another claim is that they do not send to the actual products that are ordered...