Write a marketing plan
|Version no and date | |
Business details
|Name of business owner | |
|Name of business | |
|Business address | |
|Post ...view middle of the document...
1 Product or Service 6
2.2. Pricing 8
2.3 Place 8
2.4 Promotion 9
2.5 People 9
2.6 Processes 10
2.7 Physical evidence 10
Part 3 - The current situation analysis - the external landscape 11
3.1 Market overview 11
3.2 Competitor analysis 11
Part 4 - SWOT analysis 13
4.1 Strengths 13
4.2 Weaknesses 13
4.3 Opportunities 14
4.4 Threats 14
4.5 Summary 15
Part 5 - Objectives - the internal landscape 16
5.1 Overall strategy 16
5.2 Product or service 17
5.3 Pricing 19
5.4 Place 19
5.5 Promotion 20
5.6 People 20
5.7 Processes 21
5.8 Physical evidence 22
Part 6 - Resources and evaluation 23
6.1 Resources 23
6.2 Evaluation 23
6.3 Need further help? 24
|Part 1 - Executive summary and mission statement |
|1.1 Writing a marketing plan |
|A marketing plan goes hand-in-hand with writing your marketing strategy and business plan. Once you have written your marketing strategy, a marketing plan |
|will help you think of all the aspects of your marketing and set out the roadmap of how you are going to achieve your goals. Your marketing plan is an organic|
|document which you can return to and update at anytime. |
|Notes… |
|1.2 Executive summary - what your business is aiming to achieve |
|An executive summary is an overview of your marketing plan and needs to be at the front of your marketing plan. |
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|Make sure it: |
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|covers the highlights from your marketing plan |
|is clear, concise and to the point - use limited jargon or acronyms |
|is well written and stimulates the readers attention - be sure that you include your passion and vision |
| ...
