In 2007 Senator Barack Obama from Illinois was running for president of the United States. Senator Obama used on and offline tactics to reach out to all sorts of audiences; do so with online and offline, and free and paid media sources. The more Obama’s messages spread the more voters identified with him. He had used resources to gain popularity that no other presidential candidate had used before. This marketing tactic worked out for the presidential candidate who was sworn in as President of the United States in January 2009 (Keller & Kotler, 2011). Marketing is very important not only to candidate for every office but also to all corners of the business world.
Marketing, mostly seen as selling and advertising, does not end there. Authors Keller and Kotler of Marketing Management ...view middle of the document...
My personal definition of marketing is somewhat the same as the authors of Marketing Management and Basic Marketing. I strongly believe that marketing is selling; whether it is yourself as a candidate, or a product for self improvement. Not everything as a price tag hanging from it, but there is always a price to what is being sold. When a candidate is selling them self, he or she as an image of being the ideal candidate and promises the world, but when elected the true price of voting for them comes out. On television, product companies use celebrities to market their product. It theory is that if this celebrity looks like he or she uses this product than their fans will as well. Most likely the celebrity who is marketing the product does not even use it, but they get paid a lot of money to look like they do.
Importance of Marketing
The main importance of marketing in organizational success is profit. When a business markets a product or service they expect that the marketing tactic will bring in clientele. With more clientele comes more revenue. Marketing can assists in introducing new products or improve existing product. Marketing creates demand for product or service that brings jobs (Keller & Kotler, 2011).
Everywhere is marketing, from the kid spinning the pizza sign as the street corner to the beautiful landscape around the city. Marketing is designed to sell. The kid spinning the sign is selling pizza, and the landscape is selling the city. The beautiful landscape lets people know that this is a beautiful place to live or visit. Without marketing nothing would be done. There would be no dating or shopping. Marketing is needed for success and happiness.
Cannon, J. P., McCarthy, E. J., & Perreault, W. D. (2011). Basic Marketing: A Marketing Strategy Planning Aproach (18th ed.). New York, New York: McGraw-Hill.
Keller, K. L., & Kotler, P. (2011). Marketing Management (14th ed.). Upper Saddle River, New Jersey: Pearson Education.