This website uses cookies to ensure you have the best experience. Learn more

Marketing 203 Essay

1799 words - 8 pages

1. Value Proposition

We are dedicated to provide you the best service with sufficient facilities that make you feel it worth to take your time here. Our ultimate goal is to make you feel you surround in the paradise of the golf. Our commitment to the quality of our services is second to none in this industry.

2. Financial Objectives

The following is the financial plan for the Braemar country club. We anticipate a first year of fluctuating sales and expenses as we become established physically, and in the minds of our target market. The first year we will have one-time expenses in restoring the course and establishing our maintenance routines.

The following table ...view middle of the document...

00. They are residents of Los Angeles, California and its surrounding cities.

Psychographic: They want to experience the benefits and social status of being a member of a private golf club but do not have the means to do so or they do not meet the specific requirements, whatever they may be. They are professionals who's business and social networking involve playing golf but they also enjoy golf in their down time. They lead an active lifestyle or they believe they do and they are conscious of the world around them (political, social and financial).

4. Product Marketing

Our products enable our customers to experience a research of geographic targets and the marketing programs and strategies that will be implemented to capitalize on these existing revenue generating opportunities. We figure out who is playing, when, and how frequently. We make plans of outside play, membership play, group business, tournaments, partnership programs, discount golf, dining, bonus activities like tennis court, swimming pool, fitness or juniors and etc. For the avid and aspiring golfer, we offer full privileges include club benefits, golf benefits and network benefits.

5. Advertising

Our Golf course is more likely to attract the local person. So we put our promotion budget only in local newspapers, trade magazines, Flyer Seminar, local radio, billboards, direct mail, and TV ad, as we want to attract LOCAL clients mostly.

• We will advertise on "Local" portals ONLINE making sure that people always find us when they are looking for information in this area. Our website needs to clearly communicate our brand and positioning so that when we drive traffic to it -- it results in leads into our office.
• We can company with the company like Golfsmith. For example, we give all the customers who bought golf accessories in Golfsmith over $500 a gift card, which allow them to get a free high-value gift after they become our member. It sounds great. Because who buy accessories in Golfsmith over $500 dedicates that they showed glimmer of interest in playing Golf. Those people exactly are our potential customers.
• Advertising in the airplane cabin, especially in the first-class.
• Contact with the local HOUSE-AGENT . Introduce our course and then company with them. The rich people buy their house near our course and they will choose one golf course to play. We do believe that house-agent is the real first group who can touch with our potential customers easily.
• Customer contact us to schedule a site visit and we will provide them with the many benefits of hosting their golf outing at Braemar Resort and Spa.
• Being a member of golf course is a large and long-term investment. So we should emphasis on our good, reliable services when advertising. That will attract more potential customers to a certain extent.
• Make our TV ad., which will present at the sports, life channel.
• Sponsor the...

Other Papers Like Marketing 203

Email Marketing Effective Yet Challenging Essay

3043 words - 13 pages MARKETING CAMPAIGNS: THE EASIEST PATH FROM ORGANIZATIONS TO CONSUMERS -- AN EXPLORATORY ASSESSMENT. Annals Of The University Of Oradea, Economic Science Series, 19(1), 737-742. Chittenden, L., & Ruth, R. (2003). An evaluation of e-mail marketing and factors affecting response. Journal Of Targeting, Measurement & Analysis For Marketing, 11(3), 203. Deveney, J. (2004). How to develop a successful e-mail marketing campaign. Public

Down Town Disaster Essay

4069 words - 17 pages '. Marketing Letters 14 (4), 289-305 Keating, E. K., Parsons, L. M., and Roberts, A. A (2008) 'Misreporting Fundraising: How do Nonprofit Organizations Account for Telemarketing Campaigns?(Report)'. Accounting Review 83 (2), 417 Klein, J. and Dawar, N (2004) 'Corporate Social Responsibility and Consumers' Attributions and Brand Evaluations in a Product- Harm Crisis'. International Journal of Research in Marketing 21 (3), 203-217 Luo, X. and


1289 words - 6 pages method. Net realizable value represents the estimated selling price less all estimated costs to completion and costs to be incurred in marketing, selling and distribution. The provision for inventory obsolescence is made for obsolete, damaged, or sub-standard inventories and for those which have book value higher than net realizable value as at the balance sheet date. Method to calculate the depreciation Tangible fixed assets are stated at

Marketing Management

3872 words - 16 pages Marketing Management Assignment 1 Q1. Using an example of your own choice explain how the various components of the marketing framework relate to each other. What are the implications of this model for marketers? Safe n Sound child seats will be used in this explanation of the marketing framework. The Marketing Framework begins with a situational analysis using the 5Cs; Customer, Company, Context, Collaborators and Competitors. The 5Cs

Assigment 1

1418 words - 6 pages Students, please view the "Submit a Clickable Rubric Assignment" in the Student Center. Instructors, training on how to grade is within the Instructor Center. Assignment 1: Corporate Responsibility and Marketing Strategies Due Week 3 and worth 240 points Use the Internet to research the Apple Corporation, its current position and reputation regarding ethical and social responsibility, and the strategies that it currently employs to market

Business Quiz

2261 words - 10 pages being budgeted to fund marketing programs. It was time that Canadian book publishers used __________ to save the industry. | | | Student Answer: | | advertising | | | | sales promotion | | | | publicity | | | | marketing research | | | | tactical support | | Instructor Explanation: | Page 199 – 200 The Canadian publishers could use marketing research to identify and define both marketing problems and opportunities

Marketing Plan

2560 words - 11 pages needs and characteristics that lead them to respond in similar ways to a particular product offering and marketing program” (Mullins and Walker, 2010, p. 203). In this marketing plan, the product offering is developing a competent service excellence environment that with the end results of attracting new customers, physicians, patients and maintaining the current customer base. There are three target markets segments identified, (1) internal

5 Key Drivers of Supply Chain Compliance and Why?

2074 words - 9 pages its distribution and relationship to market share", Marketing Science, Vol. 14 No. 3, pp. 203-11. 4. Fornell, C., Rust, R.T. and Dekimpe, M.G. (2010), "The effect of customer satisfaction on consumer spending growth", Journal of Marketing Research, Vol. 47 No. 1, pp. 28-35. 5. Fornell, C., Johnson, M.D., Anderson, E.W., Cha, J. and Bryant, B.E. (1996), "The American customer satisfaction index: nature, purpose and findings", Journal of Marketing

Brand Equity

5088 words - 21 pages protect the image. 1.3 Statement of Problem Several statement that will be support this research : * Do the price, brand name, marketing strategy have significant impact toward the woman shopping behavior at Midnight Sale? * How many people interest to come to Midnight Sale? * Which factors have significance impact towards the customers’ loyalty in Jakarta? 1.4 Significance of study The results from this research would be

Social and Cultural Norms

1038 words - 5 pages ., & Krupka, E. L. (2012). A Multimethod Approach to Identifying Norms and Normative Expectations within a Corporate Hierarchy: Evidence from the Financial Services Industry. Management Science, 58(1), 203-217. Charles O'Reilly (1989), Organizational culture, corporations, culture, and commitment: motivation and social control in organizations. In B.M. Staw (Third Edition.), Psychological dimensions of organizational behavior (307-319). Upper Saddle River

Global and China High Pressure Washer Industry 2014 Deep Research Report

1760 words - 8 pages gross margin etc information. And also listed High Pressure Washer upstream raw materials and down stream analysis and High Pressure Washer marketing channels industry development trend and proposals. In the end, The report introduced High Pressure Washer new project SWOT analysis Investment feasibility analysis investment return analysis and also give related research conclusions and development trend analysis on China High Pressure Washer

Related Essays

Market Intelligence Report North America Head Up Display Market, 2014 2020

670 words - 3 pages :// Key players in HUD market for North America region are Recon Instruments Inc., Johnson Control Inc., Head Up Technologies Inc. and Liteye Systems Inc. etc. These players are focusing more on research and development activities. In 2013, Recon instruments received significant amount of investment from Intel Capital, which they decided to use for marketing, global sales expansion and product

Marketing Management Essay

5156 words - 21 pages Internal Assignment No.1 Paper Code : BBA-203 Paper Title : Marketing Management Q.1.1 What do you understand by Marketing ? A.1.1 Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and

A.H. Robins Case Study

1557 words - 7 pages . It is apparent that A.H. Robins was only thinking of the marketing and potential sales, and not too much on testing the product out first. Even if A.H. Robins were to try to test out the product, they had no gynecologists or obstetrician on staff (Nelson & Trevino, 2004, p.203). This turned out to be a problem later because the scientists that A.H. Robins had on staff were of no use in determining if the IUD's were safe. How can a company know

Marketing Strategies And Subcultures Essay

881 words - 4 pages Marketing Strategies and Subculture O’Terral Maze MKT/554 October 28, 203 Professor Sandra Payne Marketing Strategies and Subculture Using promotional strategies to achieve successful product positioning is necessary to reach the appropriate market segment. According to Peter & Olson (2008) ” market segmentation as the process of dividing a market into groups of similar consumers and selecting the most appropriate group(s