A. NINTENDO PURPOSE
B. USAGE DEMOGRAPHICS
II. SWOT ANALYSIS
B. SONY PLAYSTATION 3
C. MICROSOFT XBOX 360
III. MARKETING ENVIRONMENT
2. CUSTOMERS (Demographic)
IV. MARKETING STRATEGY / MARKETING MIX
This Marketing ...view middle of the document...
99 and now priced at |utilize a lot of energy therefore, takes longer to produce results |
|$199.99. |especially for Wi-Fi. |
| |There is a limited selection of software and games that are compatible|
| |with the Wii |
|OPPORTUNITIES: |THREATS: |
|Nintendo Wii was the first gaming system to introduce motion |Wii can lose many gamers due to low selection of software. |
|technology its low cost it will enable Nintendo to continue to |Sony and Microsoft are now in the motion technology field with their |
|increase sales as it broadens its technology. |systems: Kinect and Move. |
|It has penetrated new markets in Middle East/Europe/Asia |Economy with increasing oil prices may cause shipping pricing to go up|
|Spread this new gaming technology to all ages of gamers. |which could cut into profits. |
THE COMPANY: Nintendo consists of a Board of Directors which include: Satoru Iwata, President; Reggie Fils-Aime, President, COO and Executive Vice President of Sales and Marketing of Nintendo America; Tatsumi Kimishima, Director, President of Nintendo America and Director of Nintendo Inc; Elichi Suzuki, Managing Director. Nintendo employs thousands of individuals with varying specialties such as software engineers, programmers, analysts, game designers, coordinators, marketing analysts, as well as clerical. All those involved with Nintendo are held to the highest regard and are expected to perform and present themselves as upstanding moral individuals which are able to be an acceptable global representative of Nintendo Inc.
CUSTOMERS: Nintendo’s customers will range from toddlers to grandparents. The unique and easy to use gaming is accepted by all who take the challenge. Nintendo established gaming technology that beat all others. The innovative application of the motion control provides entertainment that is fun for even the mature gamer. “Nintendo is the comeback kid of the gaming world.” (Gaudiosi, 2007)
COMPETITORS: Nintendo Wii’s two rival gaming systems are the Playstation 3 and Xbox 360. Without the challenge of these two systems the Wii would not have the potential to become more advanced in it’s games and accessories. Sony and Microsoft has since brought out their own form of motion control which just challenges Nintendo to continue with more advanced forms of this gaming system. Nintendo also decided to play a more economic...