Marketing Essay

1211 words - 5 pages

|
Memo
To: Anthony Racka
From:
Date: [ 11/4/2012 ]
Re: Female Purchasing Power
Today, women are the ones who make the choices when coming to making purchasing decisions in a household. Also, women are gaining control of wealth and purchasing power (Time Magazine, n.d.). Their spending power can change and should change how businesses market their companies. Places that may provide cars, electronics and traveling are mostly targeted for men and women that may be neglected in the development of these products and the marketing. Some businesses are now marketing towards women as well such as sports businesses. This may be because NFL fans consist of 44% women (Time Magazine, n.d.), and ...view middle of the document...

Some of the lingerie products are bras (push-ups, strapless, sports, etc.), and panties (thongs, bikini, hip huggers, etc.). They also sell cloths for business attire, lounge or casual. PINK offers clothes in yoga material, sweat outfits and accessories such as travel, blankets and bags. PINK also offers a line of clothing for sports attire. They provide shirts, pants, and underwear with cute saying for the NFL MLB and College Football. Victoria’s Secret also provides swimwear, beauty products (make up, body mist, lotion) and shoes. Lastly, they have a line of fragrance for women and men. The sales training that is provided to the employees is to meet the requirements of the consumers. They have experts in sizing for the bras, understanding the knowledge of what each bra does for one, and they always have recommendations for other items.
Victoria’s Secret is available to people through three different channels. They are available through the internet, in stores and the catalogue. With three different channels, shopping at VS is available for people 24 hours a day. Also, people spend three to five times more than customers who buy only through one channel (Limited Brands, 2012). The headquarters office is located in Columbus, Ohio.
Victoria’s Secret offer long term quality that is safe and effective for an affordable price. Some people may believe that there prices are too high for a bra, but Victoria’s Secret makes is more affordable with their sales promotion. Victoria’s Secret offers semiannual sales each year. They dramatically mark down their prices on certain bras, underwear and clothing. They also offer rewards, such as the Angel Reward Card. This card is given when a customer’s spends $10 or more and can be worth up to $500 on their next purchase. Every card is a winner in the increments of $10, $50, $100 or $500. They also provide credit card that is exclusively for their store, where you can earn points from shopping there. Rewards are given after a certain amount of points are received.
Victoria’s Secret is advertised on the internet, television, magazines, and the radio. The best time to promote Victoria’s Secret would be in the afternoon, when women are getting home from work or out of school. They promote with young sexy models wearing their lingerie which may attract women because they want to look sexy like the models. Victoria’s Secret has it owns Victoria Secret Pressroom (vspressroom.com). This website has information on the latest styles, seasonal looks news, events and press releases. There are also articles released on trends and styles in magazines by Victoria’s Secret. Lastly, VS has mobile...

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