This website uses cookies to ensure you have the best experience. Learn more

Marketing Essay

1110 words - 5 pages

Assignment 1
1. Describe some of the characteristics of a firm that would follow a sales orientation.
The book’s definition of sales orientation is the ideas that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits.
Some of the characteristics of firm who are geared mostly at sales orientation are:
• Firm heavily relies on promoting and selling products and services the company makes.
• With heavy reliance comes aggressive selling tactics or strategies.
• In order to gain back customers or even attract new customers, firms use aggressive incentives to drive sales.
• Firms focus inward on the organization’s needs ...view middle of the document...

McDonald’s change as the market change. Back then, it started with catering to “quality, service, and cleanliness” (QSC) but as times changed, McDonald’s implemented the idea of “fast food” and included “breakfast menus, healthier choices and alternatives, and adult foods”. As for children, McDonald’s included toys and happy meals (complete with orange juice and/or chocolate milk) specifically for the little ones. The idea was affordable prices, fast food for a busy person and/or parent.
As for a societal marketing orientation, overtime, McDonald’s switched to “lighter excess weight paper in straws, paper bags and other items and recycled paper and cardboard packaging.” They also presented in-retailer flyers to “educate customers about the company’s environmental management practices, policies, philosophies, and positions on certain problems.” McDonald’s worked with quite a number of environmental and nonprofit businesses such as the Entire World Wildlife Fund and the Smithsonian Institute.
McDonald’s continues to try to reduce solid waste by efficient packaging and “by promoting the use of recycled-content materials.” McDonald’s efforts has been recognized by the U.S. Environmental Protection Agency.
4. Describe some important reasons to study marketing.
After reading the chapter, I realized how important marketing is, not just to society but to businesses and everyday life as well. The book laid it out simply:
Marketing plays an important role in society. We all need food and there are 300 million people living in the United States. We must get it from somewhere. This is where marketing plays a role. Marketing makes food available at accessible locations in how ever many we want in different forms!
Marketing in everyday life. As a consumer of goods and services, we are participating in marketing. What I buy, a little bit of what I pay for the goods and services goes toward marketing costs (ie marketing research, packaging, storage, advertising, etc). The more we understand about marketing the better we will be able to demand the satisfaction from the goods and services when it doesn’t meet the standards promised by the marketer or the business.
5. Visit the website for a four-year or two-year college and describe (don't cut and paste) the business related courses / and or degree tracts or options within the marketing degree. What are some of the required marketing courses? Which marketing courses are optional? I don't need a lot of detail, rather just a paragraph summary will work fine.
In University of Washington, some of the business related courses within the marketing degree are:
...

Other Papers Like Marketing

Marketing Essay

683 words - 3 pages Marketing There are many definitions of marketing and there are also what other people think marketing is. I know for me I never fully understood what marketing was until I looked at other definitions of marketing. There is also importance to marketing when it comes to success. I think that marketing is very important when it comes to success because without marketing there would be a lot to question and companies would not exactly know

Marketing Essay

843 words - 4 pages Details of Assessment | Term and Year | 2, 2015 | Time allowed | 2 Hours | Assessment No | 1 | Assessment Weighting | 30% | Assessment Type | Written Response | Due Date | Week 5 | Room | 610 | Details of Subject | Qualification | BSB51207 Diploma of Marketing | Subject Name | Marketing Audit Report | | Details of Unit(s) of competency | Unit Code | BSBMKG515A Conduct a Marketing Audit | | | | | Details of

Marketing

1326 words - 6 pages Marketing Research Paper Denise Guerrero MKT/421 Monday, October 5, 2012 Sheryl Joyner Marketing Research Paper To establish a successful business in a competitive market, a company must have an effective marketing team. The marketing segment of an organization is responsible for development and execution of a strategic business plan for future business opportunities. A constant essential in the appropriate development of a

Marketing - 1076 words

1076 words - 5 pages How does Marketing affect the Global Economy Introduction: Nowadays, the development of global economy is closely related to the Marketing which involves some professional behaviour to sell or promote the goods. There are no possibilities to push the economic growth without the strategies of the Marketing, on the other hand, the Marketing cannot be separated from the global economy. During the financial crisis, the amounts of global

Marketing - 699 words

699 words - 3 pages Defining Marketing for the 21st Century Chapter Questions      Why is marketing important? What is the scope of marketing? What are some fundamental marketing concepts? How has marketing management changed? What are the tasks necessary for successful marketing management? Copyright © 2011 Pearson Education, Inc.  Publishing as Prentice Hall 1-2 What is Marketing? Marketing is an organizational function and a set of

Marketing - 1112 words

1112 words - 5 pages Omar Rochell Marketing MKT/421 April 7, 2011 Nikki Jackson Introduction Marketing is exposed to someone every day, even when they do not seem realize it. Driving down the roads you see billboards everywhere and that is part of marketing. Logos people were on their shirts and signs in the middle or on the sign of football fields are all part of marketing. Even when a child is marketing themselves to their parents to borrow the car or

Marketing - 1085 words

1085 words - 5 pages UNIVERSIDADE DO VALE DO ITAJAÍ – UNIVALI ACADÊMICO: ÍTALO ZORZAN VELASQUES PROFESSOR: CAIO SANTANGELO Marketing Internacional Marketing internacional ou global marketing refere-se ao marketing executado por empresas transatlânticas ou fronteiras nacionais. Esta estratégia usa uma extensão das técnicas utilizadas no país principal da empresa. De acordo com a associação americana de Marketing o “marketing

Marketing - 633 words

633 words - 3 pages Bette Smith's marketing plan is about a Chiropractic Center in Fremont, Nebraska. The plan outlines market analysis, recommendations, strategies and evaluation controls to establish Chiropractic business for the client. The plan submitted is poor in nature and has some specific problems and improvements in the designated marketing strategy areas. Lot of sections mismatched or misplaced and there are many problems in the case analysis. We have

Marketing - 773 words

773 words - 4 pages Marketing is the important and inseparable part of business function and its role of business is developing day to day. According to Kotler and Armstrong, although most people think that marketing is only selling and advertising, it actually is a mix of customer satisfaction and selling and advertising (Kotler & Armstrong, 2010, p.29). If marketers generate good customer relationships by satisfying the customer, they will sell easily. Therefore

Marketing - 4547 words

4547 words - 19 pages Marketing is defined by the AMA as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." [1] It can also be defined as "the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return". This replaces the previous definition

Marketing - 1708 words

1708 words - 7 pages Write a marketing plan |Version no and date |      | Business details |Name of business owner |      | |Name of business

Related Essays

Marketing Essay 1324 Words

1324 words - 6 pages ~WELCOME~ Sunderland Business School University of Sunderland MBA MARKETING MANAGEMENT Module Code: PGBM 15 ~Module Introduction ~ ~Concepts of Marketing Management~ Presented by: Frankie Lim Frankie Lim L1 Module Introduction & Concepts of Marketing Management L1-1 Lecture Outline (PGBM 15) • Welcome & Getting to know each other • • Learning Outcomes Teaching & Learning Methods • • • • Assessment Methods Content

Marketing Essay 620 Words

620 words - 3 pages 2/28/2011 Creating a  Marketing  Marketing Plan Basic Layout Executive Summary External Analysis Internal Analysis l l SWOT Objectives Marketing Strategy Marketing Strategy Marketing Plan (4P’s) Budget & Controls 1 2/28/2011 Executive Summary Brief summary of the main conclusions, objectives, strategy, l i bj ti t t implementation and required budget. Executive Summary External Analysis Internal Analysis l l SWOT

Marketing Essay 834 Words

834 words - 4 pages Define Marketing Paper Nichole Heck MKT/421 February 26, 2015 Richard Theroux Define Marketing Paper Abstract In the modern business world, marketing is a vital part of the company’s success. Marketing allows consumers to view the different products, promotions and services provided by said businesses and gives them the ability to compare pricings, products and services. There are many different ways companies can market their

Marketing Essay 583 Words

583 words - 3 pages Marketing MKT 421 May16, 2012 Marketing Introduction In 2007 Senator Barack Obama from Illinois was running for president of the United States. Senator Obama used on and offline tactics to reach out to all sorts of audiences; do so with online and offline, and free and paid media sources. The more Obama’s messages spread the more voters identified with him. He had used resources to gain popularity that no other presidential