Foreign Market: Hybrid Cars in Turkey
Hybrid Cars in Turkey
May 8, 2011
Assignment #2 Mkt. 506
The economy of Turkey is largely developed. The country is among the world's leading producers of agricultural products; textiles; motor vehicles, ships and other transportation equipment. In recent years, Turkey had a rapidly growing private sector, yet the state still plays a major role in industry, banking, transport, and communications. Turkey has the world's 15th largest GDP and 17th largest Nominal GDP.
Like many economies, the Turkish economy has been affected by the global financial crisis with its Finance Ministry reporting that Turkey's budget deficit ...view middle of the document...
A hybrid vehicle is a vehicle that uses two or more distinct power sources to move the vehicle. The term most commonly refers to hybrid electric vehicles (HEVs), which combine an internal combustion engine and one or more electric motors. The key to a hybrid car is that the gasoline engine can be much smaller than the one in a conventional car and therefore more efficient. Most cars require a relatively big engine to produce enough power to accelerate the car quickly. In a small engine, however, the efficiency can be improved by using smaller, lighter parts, by reducing the number of cylinders and by operating the engine closer to its maximum load.
Besides a smaller, more efficient engine, today's hybrids use many other tricks to increase fuel efficiency. Some of those tricks will help any type of car get better mileage, and some only apply to a hybrid. To squeeze every last mile out of a gallon of gasoline, a hybrid car can:
Recover energy and store it in the battery
Sometimes shut off the engine
Use advanced aerodynamics to reduce drag
Use low-rolling resistance tires
Use lightweight materials
There are many individual traits that are part of the Turkish culture. As a society, the Turkish have a respect for rank, education and authority. The boss is the ultimate decision maker. Older citizens are thought to be wiser than the average person and are to be treated with respect. Turkey is also tolerant of a variety of different religions.
Hospitality and generosity are very important to the Turkish culture. Hospitality should not be refused by anyone doing business in Turkey. Turks are used to holding simultaneous conversations so interruptions in meetings are very common. Business meetings do not require an appointment since business managers are hospitable towards drop-by meetings. Business lunches and dinners are common. Business relationships are important to the Turkish. Business partners might be expected to perform favors beyond what might exist in other countries business relationships.
Turkey is a great place to market and sell products but there are a few challenges however. Strong competition is the most important one, the local companies offer great skills to adapt to what customers demand, their drive to stay connected with what they need and a long tradition of trading, negotiating and offering high class services only add to the list so getting into the market takes great creativity and understanding.
Turkish is the predominant language, but there are...