This website uses cookies to ensure you have the best experience. Learn more

Marketin Mix Essay

4308 words - 18 pages

What is referencing?
Referencing is acknowledging all of the material (books, articles, electronic resources – collectively known as your sources) that you have used in writing your assignment. Because this is other people’s work / ideas, you need to acknowledge their influence and ideas within your work.

“Why bother?”

or Reasons for referencing

Referencing is an academic requirement. It is unethical (and can be illegal) to pass off the intellectual property of others as your own. This is called plagiarism. Plagiarism is regarded as a very serious offence (see your programme’s Student Handbook). Learning to reference correctly is your best protection against charges of ...view middle of the document...

This is not a full reference itself, but rather a pointer to the full details, that are in the reference list. 2. The reference list. At the back of your assignment will be your reference list. This is a complete list of all of the sources that you used in the construction of your assignment. The reference list contains the full details of your sources, sufficient that anyone can find them from the details given. These details will typically include the author, date, title and publication details of the item. There are some examples of parts of APA referencing below. They will be boxed in order to stand out, but APA does not actually box the references. Don’t be fooled !!!

In-text referencing
There are three main times that you use APA referencing within the text. 1. When you paraphrase. This is when you use some one else’s ideas and put them into your own words. 2. When you quote. This is when you copy the exact words from the source text and use it in your assignment. 3. When you use tables, graphs and charts from a source. The basic concept for in-text referencing is that it refers the reader to the full details that are found in the reference list. As the reference list is arranged alphabetically by the author’s surname (or the title, if there is no author), and then by the date, within the text all that is needed is the surname and date, as this points the reader straight to the correct point in the reference list.



You need to include the author(s) surname, and the date. There are two very similar ways of doing this. Choose the method that best suits the place that you are using it. You don’t need to use the same method throughout the assignment. The book is: Berk, L. E. (2004). Development through the lifespan (3rd ed.). Boston: Allyn and Bacon. What is actually written in the book Attachment is the strong, affectional tie we have with special people in our lives that leads us to experience pleasure and joy when we interact with them and to be comforted by their nearness during times of stress. (p. 185) A paraphrase of this might be: Attachment is the special emotional bond that we feel for those who we are very close to. Those that we like being with and turn to in times of need. Within the assignment this could be referenced as: Attachment is the special emotional bond that we feel for those who we are very close to. Those that we like being with and turn to in times of need (Berk, 2004). or, alternatively: Berk (2004) describes attachment as the special emotional bond that we feel for those who we are very close to. Those that we like being with and turn to in times of need. Spot the difference? The important thing is that both the author and then the date are included. While the date is always in brackets, the author may be inside or outside the brackets, but should always be adjacent to the date. If the authors surname is in the brackets then remember the comma between it and the date. You choose which...

Other Papers Like Marketin Mix

Freedom And Responsibility Essay

2141 words - 9 pages Built within the Constitution of the United States are specifically defined freedoms that are guaranteed to all citizens. Conversely, with every constitutional freedom there comes a corresponding responsibility. On September 25, 1789, the state legislature’s twelve proposed amendments were transmitted by congress, the first two dealing with congressional representation and congressional pay. The following numbers three through twelve were

Hate Crime Laws Essay

2348 words - 10 pages On June 7, 1998, 49-year-old James Byrd Jr. of Texas accepted a ride from three white men, who then beat him severely, urinated on him, chained him by his ankles to the back of their pick-up truck, dragged him for three miles into the countryside, and dumped his corpse in front of an African-American cemetery (Graczyk). A little over a year later, a jury sentenced ring leader John King to death by lethal injection (“Man Executed for Dragging

Rational Emotional Behavior Therapy Case Study Conceptualization And Treatment Plan

2140 words - 9 pages Rational Emotional Behavior Therapy Case Study of Sarah: A Conceptualization and Treatment Plan Rational emotive behavior therapy, REBT, was developed by Albert Ellis and holds the central belief that the events in our lives do not cause our disturbances but that they are instead caused by our view of the events (Murdock, 2009). Murdock (2009) states that “people are seen as responsible for their behavior” (p. 279) but, because they are

Holidays In Albania

1636 words - 7 pages Have you ever thought about having exciting and incredibly cheap vacations? Albania might be the right choice. According to My Travel Guide, Albania is ranked the fourth among ten places worth visiting in Eastern Europe (“Top 10 Eastern European Destinations”). One can encounter three kinds of vacations in this Mediterranean country: winter, summer, and cultural. The ideal places to spend your winter vacations are the Albanian Alps. They are

A Heart Of Darkness

1748 words - 7 pages In this short story, there are frequent significant subject and ideas that make the story, "A Heart of Darkness," by Joseph Conrad, and haunting novel. The main theme is absolute white power over the natives. The theme validates the corruption, and the dependence caused by the white people as they took over the Congo. White men were giving all the power; they had no self-control, and in the end they did not use wisely. The white men became

The Aspects Of Vulnerability Among The Exploited In Medical Research

2287 words - 10 pages Essentially, everyone is in some state of vulnerability. However, some of us are more susceptible to harm due to our vulnerabilities. The susceptible are the individuals with the greatest risk. These individuals risk the loss of their autonomy, and maybe even their lives. Vulnerable populations can be found in every subset of society. However, as previously mentioned, there are some vulnerable populations that are at an even greater risk than

The Hitchhiker’S Guide To The Galaxy

1171 words - 5 pages The Hitchhiker’s Guide to the Galaxy As the human race makes life-changing discoveries, it is made apparent that there is always more to learn as the universe, instead of becoming familiar, is becoming absurd. The Hitchhiker’s Guide to the Galaxy, written by Douglas Adams, as well as the 2005 film adaption, portrays absurdity to be an all-encompassing system in the universe. Through the introduction and attempt to understand lack of reason, the

The Ford Motor Company Wage Increase Of 1914 And The Theory Of Incentives And Efficiency Wages

1252 words - 6 pages ‘It’s not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages’ (Henry Ford, cited in Johnson and Weinstein 2004, p. 2). When the Ford Motor Company announced that it would more than double the wages of its workers in January 1914 to a ‘five-dollar day’ minimum, was this a contradiction to Henry Ford’s statement? If customers are actually the ultimate payers of wages, then more than

Historical Analysis Of The Economical Breakthroughs Of The Industrial Revolution

1396 words - 6 pages A Historical Analysis of the Economical Breakthroughs of the Industrial Revolution During the Industrial Revolution, many elements of society experienced huge breakthroughs that would change the way they functioned forever. Economics were definitely one of them. With many new inventions and many factories appearing, many, many, more resources were being created than ever before. Also, all of the revenue from these resources was being given to

Leadership Portrayed in Monologue from Shakespeare’s Henry V

1214 words - 5 pages Leadership is defined as a socially constructed process and which also affect organizational future outcomes. Leader is someone at high position who have overall duty for an organization, she or he decide what to do and the way how to achieve it. (Carter and Greer, 2013)The role of leader is extremely important for an organization, leader use their own power to influence the followers though many different ways such as motivation in order to

Cuba Civil Rights

1906 words - 8 pages Picture a country that has limits on how much you can make random government imprisonments and more what do you do. That is the situation for the eleven million seventy-five thousand two hundred forty-four people of Cuba since the takeover of Fidel Castro. The US is opposed to Castro taking control of Cuba. Castro managed to ease the United States nerves when he said that Cuba was against all forms of communism. According to Lana Wylie the Union

Related Essays

Marketin Mix Essay

1073 words - 5 pages  Marketing Mix MKT421 May 8, 2013 Marketing Mix When two brothers, Maurice, and Richard McDonald founded the company in1937, little did they realize the magnitude their idea would develop into over-time and how it would change dining out. The brothers were innovative and developed the assembly line techniques and food processing in a drive-in restaurant in California. However, Ray Kroc, a milk shake salesman, was the visionary

Marketing Management Essay

5156 words - 21 pages function of promoting a product or service to the customer. *********************************************************************************************************************************************************************************************** Q.1.2 What are the components of marketing mix ? Q.1.2 1. Product. The Product area is concerned with developing the right "product" for the target market. This offering may involve a

Marketing Essay

3465 words - 14 pages Mauritius, UAE, USA, Bangladesh, Australia, China,Singapore, Hong Kong and a few South African countries. Its bid to enter Japanese marketin 1994 had not succeeded, but now it has fresh plans of flooding the Japanese markets.Other potential markets being considered include Sri Lanka. Dr VergheseKurien, former chairman of the GCMMF, is recognised as the man behind thesuccess of Amul. On 10 Aug 2006 ParthiBhatol, chairman of the Banaskantha Union

Plan De Marketing Essay

3803 words - 16 pages anterior) 9 MIX Precio Politica de precios: la empresa adopterà una estrategia de precio bajos por el logro de tener un beneficio suficiente y elevados volumens de venta para llegar desde el principio a ser la empresa lider en el mercado en el cual està intentada de penetrar. Descuentos: cada cliente desde el principio tendrà una targeta en la cual despues la quinta compra podrà disfrutar de ofertas y promociones personalizadas segundo