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Marketin Mix Essay

4308 words - 18 pages

Referencing
What is referencing?
Referencing is acknowledging all of the material (books, articles, electronic resources – collectively known as your sources) that you have used in writing your assignment. Because this is other people’s work / ideas, you need to acknowledge their influence and ideas within your work.

“Why bother?”

or Reasons for referencing

Referencing is an academic requirement. It is unethical (and can be illegal) to pass off the intellectual property of others as your own. This is called plagiarism. Plagiarism is regarded as a very serious offence (see your programme’s Student Handbook). Learning to reference correctly is your best protection against charges of ...view middle of the document...

This is not a full reference itself, but rather a pointer to the full details, that are in the reference list. 2. The reference list. At the back of your assignment will be your reference list. This is a complete list of all of the sources that you used in the construction of your assignment. The reference list contains the full details of your sources, sufficient that anyone can find them from the details given. These details will typically include the author, date, title and publication details of the item. There are some examples of parts of APA referencing below. They will be boxed in order to stand out, but APA does not actually box the references. Don’t be fooled !!!

In-text referencing
There are three main times that you use APA referencing within the text. 1. When you paraphrase. This is when you use some one else’s ideas and put them into your own words. 2. When you quote. This is when you copy the exact words from the source text and use it in your assignment. 3. When you use tables, graphs and charts from a source. The basic concept for in-text referencing is that it refers the reader to the full details that are found in the reference list. As the reference list is arranged alphabetically by the author’s surname (or the title, if there is no author), and then by the date, within the text all that is needed is the surname and date, as this points the reader straight to the correct point in the reference list.

1.

Paraphrasing

You need to include the author(s) surname, and the date. There are two very similar ways of doing this. Choose the method that best suits the place that you are using it. You don’t need to use the same method throughout the assignment. The book is: Berk, L. E. (2004). Development through the lifespan (3rd ed.). Boston: Allyn and Bacon. What is actually written in the book Attachment is the strong, affectional tie we have with special people in our lives that leads us to experience pleasure and joy when we interact with them and to be comforted by their nearness during times of stress. (p. 185) A paraphrase of this might be: Attachment is the special emotional bond that we feel for those who we are very close to. Those that we like being with and turn to in times of need. Within the assignment this could be referenced as: Attachment is the special emotional bond that we feel for those who we are very close to. Those that we like being with and turn to in times of need (Berk, 2004). or, alternatively: Berk (2004) describes attachment as the special emotional bond that we feel for those who we are very close to. Those that we like being with and turn to in times of need. Spot the difference? The important thing is that both the author and then the date are included. While the date is always in brackets, the author may be inside or outside the brackets, but should always be adjacent to the date. If the authors surname is in the brackets then remember the comma between it and the date. You choose which...

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