What do marketers do?
Everyday in our lives we see marketing techniques being used almost everywhere we look, whether it is an ad on Television or whether it be an advertisement that has been printed. These highly intelligent marketing techniques are what make products or services viable and profitable. So who generates these so called ideas?
According to The American Heritage® Dictionary of the English Language, Fourth Edition, Marketers are individuals who sell goods or services in or to a market, especially one that markets a specified commodity. By using market research it further enables marketers to understand customer desires and market opportunities so that the organisation can adapt to stay competitive. (Cited in Sharp 2013, page 6) If marketers further understood their customer base not only would they be able to expand but also ...view middle of the document...
Secondly a marketer needs to keep up with trends and strategies. In recent times a new revolution has begun, marketing is done more on the Internet now; less attention is focused on print media. A marketer needs to be aware of new styles of delivering their end message because our world is ever-changing and new ways of doing things will always be around no matter how much we like it. These challenges are not only faced domestically in Australia but they are also faced all over the world.
Overall marketers are very smart individuals, they develop all different types of strategies to find out the wants and needs of customers. Marketers make things beautiful to the eye and to the mind! People know what they want and they will find exactly what they want because their will be products on the markets in which have been targeted to there brief. They design pricing strategies, which align with the overall market objective. This enables them to expand the market and their presence.
In Summary, the role of a marketer is to understand consumer behaviour and recognise market opportunities so that the organisation can adapt and stay competitive.
By Thomas Gazanis
The American Heritage® Dictionary of the English Language, Fourth Edition copyright ©2000 by Houghton Mifflin Company. Updated in 2009. Published by Houghton. Accessed 10/03/2014
Sharp 2013, Page 6 & Page 22
http://blog.hubspot.com/blog/tabid/6307/bid/33820/5-Major-Challenges-Marketers-Face-And-How-to-Solve-Them.aspx - Accessed 10/03/2014
Lecture notes – Delivered 05/03/14 by Camilla Roshini