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Market Study Essay

787 words - 4 pages

Shanghai Tang, the first and currently
only luxury brand emerging from

How o
How to Create a Superb Brand
w
e
b
d
which Stands Out
from
from the Competition
m
e

China, fuses the best of Chinese
culture
with contemporary elements of

style for the globe-trotting shopper
of today. The product offer ranges
from affordable items of
luxury to bespoke gowns and suits,
to bespoke gowns and suits,
each delivering a distinct style
that is undeniably Shanghai Tang.

Global Brand Forum
4 December 2008
Kuala Lumpur

BRAND OVERVIEW

Leading Purveyor of Modern Chinese Chic

Shanghai Tang, the first and currently only
Shanghai Tang, the first and currently
luxury ...view middle of the document...

Store Locations
Currently 34 Shanghai Tang Locations Around the World,
including 9 International Airports’ boutiques

London
ƒ

Las Vegas

New York

ƒƒ

California
(coming soon)

ƒ
ƒ

Miami

Paris

ƒ

Frankfurt
ƒ

(coming soon)

(+1 coming soon)

Spain
Dubai

Honolulu

Seoul (coming soon)
Tokyo
ƒ

ƒ

(+1 coming soon)
ƒ

Beijing (5)

ƒ

Taipei
Bangkok

Singapore (3)

ƒƒ
ƒ

ƒ
ƒ

Hangzhou
Shanghai (4)
Guangzhou
Hong Kong (7)

ƒƒ

Macau

Kuala Lumpur

New York
600 Madison Avenue
Honolulu
Ala Moana Center
Miami
Mandarin Oriental, Miami
Les Vegas
The Forum

Paris
76 rue Bonaparte
London
6b Sloane Street
Madrid
Calle Claudio Coello
Macau
Four Seasons

Hong Kong
12 Pedder Street, Central
Peninsula Hotel, Kowloon
Intercontinental Hotel, Kowloon
Pacific Place
Hong Kong Int’l Airport (West Wing)
Hong Kong Int’l Airport (East Wing)
The Elements
Hangzhou
Hyatt Regency Hotel

Shanghai
Promenade on Mao Ming
Xin Tian Di
Shangri-La Pudong
Pudong Int’l Airport, T2
Beijing
Beijing Int’l Airport , T2
Beijing Int’l Airport , T3
Grand Hyatt Hotel
Ritz Carlton Hotel
Yin Tai

Guangzhou
Baiyun Int’l Airport
Tokyo
Ginza

Singapore
Ngee Ann City
Changi Int’l Airport, T2
Changi Int’l Airport, T3

Dubai
Burjuman

Taiwan
Taoyuan
Taoyuan Int’l Airport, T2

Bangkok
Siam Paragon

Kuala Lumpur
The Pavilion

CREATING A SUPERB BRAND:
GREAT PRODUCTS + GREAT MARKETING

GREAT PRODUCTS

Remember the 80s... the heyday of great design, at least in fashion, with the genuine
imprint of...

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