This website uses cookies to ensure you have the best experience. Learn more

Market Research For Tesla Motors Essay

2063 words - 9 pages

Primary Research Method
Entering a Japan market, our company, Tesla Motors has decided on using the primary research approaches which is one of the popular market research techniques to obtain the research results that is useful for us. The research area that we are going to concentrate on is the customer in Japan. We will conduct this primary research by formulating a questionnaire as well as face-to-face interview to our respondents. The series of questions in the questionnaire will be created as simple as possible in terms of no double-barreled question, and the language used in our question will be in easy form in order to make sure our precious Japanese respondents are easily ...view middle of the document...

Once the various market opportunities available in Japan market have been identified, it can assists the Tesla Motors’ top-level management in making a better decision to tap into these market opportunities effectively and efficiently ("Market Research Techniques: Primary And Secondary Market Research"). For example, once we identified which age group and gender of Japanese is higher in purchasing power, and it will be easier to decide to sell the Tesla’s premium electric vehicle to this targeted market segment successfully. Assuming Tesla Motors has successfully target the right market, it has not only better serving the customers’ needs and wants, but also the growth opportunities for Tesla Motors in Japan will be increase.
 Secondary Research Method
Besides using the primary research approaches on customer, Tesla Motors has also decided on using secondary research approaches which is considered as one of the common research method to gather beneficial information for us. We will use secondary research approaches to gather information about Tesla Motors’ competitors in Japan. The competitors’ profile in Japan will be search out thoroughly by assessing the multiple sources. The multiple sources that we are going to assess are from internal and external sources. We will look for the internal sources such as sales figure, inventory records, balance sheet and also profit and loss statement of competitors in Japan. Besides, the external sources we will seek out by attending the competitors’ keynote, and also accessing the internet which is the most used secondary research source.
Conducting the secondary research on competitor is very important for a foreign company entering into new international market like Tesla Motors entering Japan. Tesla Motors can undergo this research to get a preliminary understanding of Japan electric vehicle market, and what are the strengths and weaknesses of competitors are. This research method is used on analyzing competitor because most of the information can be taken from readily available multiple sources for almost free of charge. For instance, we will pay a visit to the website that has relationship with the competitor as well as monitoring competitors’ social media activities to capture some valuable information. As a result, the valuable information may able to convert into our corporation’s competitive advantage. This can help such a big corporation like Tesla Motors takes a lot of fewer times and save costs.
The competitors of Tesla Motors in rapidly developing industries, especially in the aspect of technology, keep engaged in developing new advanced product (Ingram). However, after using this secondary research approaches on competitor, our company able to gain enormous advantage by learning what the competitors are improving or developing for the next upcoming product release. Once we learn and capture the competitors’ direction in planning for the next upcoming product, it can help our company to...

Other Papers Like Market Research For Tesla Motors

Tesla Motors Inc. Case Synopsis Essay

3248 words - 13 pages and this will put upward pressure on prices. Tesla might be better served in using flat prismatic cells instead of the cylindrical alternative to reduce cost (Motavalli, 2013), or Tesla could cooperative with more battery suppliers including Panasonic to obtain resources. Globally expand the business Tesla Motors is the market leader for green technology and is formulating an aggressive plan to open car dealerships in 25 countries within 24

Tesla Brand Audit Essay

3368 words - 14 pages competitive nature of the industry. (Tesla Motors, Inc, 2014) We can view that the company is performing very well when you consider it is the first publically listed Automotive Company since 1957 in America. With its shares currently trade at $250.41 currently up 0.38 in the NASDAQ Market. (Tesla Motors, 2014) Brand Inventory Name and Logo The name Tesla Motors comes from the famous engineer and inventor Nikola Tesla who is best known for

Analysis on Tesla Motors

4973 words - 20 pages their customers are looking for. Strategic Issues Promotion Tesla Motors spends little on conventional promotion and advertising. They rely heavily on media coverage and word of mouth to drive sales. While Tesla Motors prides itself on approaching the automotive industry in an unconventional manner, their lack of use of conventional marketing tactics could become a problem as the company expands, especially in the global market. Consumers

Tesla Stock Analysis

1424 words - 6 pages there are currently eight Supercharging stations across the nation. Tesla estimates to build another 19 stations during the summer of 2013, and cover 98% of the U.S. and Canada by 2015. The Supercharger allows drivers to charge for free and at a rate twice as fast as regular outputs (Tesla Motors). Elon Musk has said from day one that his main goal for the company is to drive forward the electric car revolution and create a mass-market car

Strategic Management

5821 words - 24 pages Introduction The auto manufacturing market is very competitive, especially for alternative fuel vehicles that has become more popular with the rise of environmental concerns. This research will describe the electric vehicle manufacturing company, Tesla Motors, and how it can manage the extreme competition from large and premium manufactures. The report starts from introduction of ‘Tesla Motors’ company. Next, the company strategic position

Tesla Project

5822 words - 24 pages in Large Market. Selection - In this step, inputs, outputs, customers and suppliers of Tesla Motors new model should be compared. This includes identification or roles, responsibilities and account-ability for those involved in the process. A criteria-based selection matrix helps Tesla Motors standardize the project selection process, boosting its reliability. Customer impact | Will the successful outcome of Tesla Motors new model have a

Tesla Motors in Indonesia

5152 words - 21 pages     INDONESIA:  A  COUNTRY  ANALYSIS   Having  established  that  there  is  definitely  a  market  for   Tesla  cars  in  Indonesia,  it  is  now  necessary  to  look  at   whether  it  is  wise  to  enter  Indonesia  with  respect  to   factors  that  are  going  to  affect  entry,  production  and   operations  of

Tesla Motors Strategic Analysis

4530 words - 19 pages should more heavily invest in market research activities to better understand their customers and what unique demands need to be met in their products. By developing new models, Tesla can reach new segments of consumers that previously where not enabled due to the limited functionality of Tesla’s current offering. Expanding the depth of products offered will allow for more widespread adoption of EV’s within the marketplace. Tesla’s unique and

Tesla Motors

1611 words - 7 pages markets are playing major role in global economy, like INDIA, CHINA has major contribution in global economy because of high demand of international goods. Pollution is major issue for these two developing countries because of number of auto mobile Consumers, For Tesla motors it has great opportunity in emerging in global market to grow business worldwide. * Demotorization Major technology revolution auto

An Inventors Time

1766 words - 8 pages investors whose names are Charles Peck, a lawyer, and Alfred S Brown, a superintendent for the western union, to help fund his scientific research and this catapulted him into perfecting his AC motor. Business was good for the Tesla Light Company but had its downfall. Tesla learned of his investors taking the money from the business and took him into a financial crash. Consequently, Tesla began digging ditches for two dollars a day in order to survive

Business Case Tesla

259 words - 2 pages can be swapped; hard for traditional manufacturers to make electric cars; proprietary charging stations. CON Tesla is not profitable; costs will rise and price has to come down; niche product [less attractive once newness wears off]; people don’t trust electric cars; range anxiety; If (once) market takes off BMW just jumps in [let tesla experience learning costs]; many other alternative energy sources. 2. Is Tesla at a competitive

Related Essays

Global Flexible Barrier Films For Electronics Market Research Report 2016

1004 words - 5 pages Global Flexible Barrier Films for Electronics Market Research Report 2016 Gosreports is a Global Research Hub and the Largest Search Engine of All Market Research Reports 1 Gosreports has announced a new report titled “Global Flexible Barrier Films for Electronics Market Research Report 2016” to their offerings. The Global Flexible Barrier Films for Electronics Industry 2016 Market Research Report gives a comprehensive

Key Vendors List For Global And Chinese Cintriamide Industry Market Research Report 2009 2019

664 words - 3 pages and Chinese Cintriamide Industry, 2009-2019 Market Research Report' is a professional and in-depth study on the current state of the global Cintriamide industry with a focus on the Chinese market. The report provides key statistics on the market status of the Cintriamide manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry. Firstly, the report provides a basic overview

Vendors List For Global And Chinese Terpineol Electric Industry Market Research Report 2009 2019

696 words - 3 pages -2019. Global and Chinese Terpineol Electric Industry, 2009-2019 Market Research Report' is a professional and in-depth study on the current state of the global Terpineol Electric industry with a focus on the Chinese market. The report provides key statistics on the market status of the Terpineol Electric manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry. Firstly

Market Research For Aahar Essay

713 words - 3 pages sample. For descriptive research, stratified sampling is used. The target population of Manipal is divided into three strata – stratum that prefers North Indian snacks, stratum that prefers South Indian snacks, and stratum that prefers both equally.