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Market Research For Aahar Essay

713 words - 3 pages

Aahar
What is the Management Objective?
To widen the product line in Aahar by introducing North Indian snacks.

What are the research objectives?
   To understand the customer profile of people in Manipal Acceptance of North Indian snacks amongst customers Impact and extent of possible cannibalisation of existing South Indian snacks

What kind of research design do you employ to study the management objective?
We will be employing an exploratory research design as that will help us in gaining a better view of the likes and dislikes in food habits of people in Manipal. After this initial stage we will employ a descriptive research.

Is this a qualitative research or a ...view middle of the document...

Compare and contrast both of them. (20 minutes) 6) Ask about snacks at Aahar and possible suggestions of snack items for the restaurant. (15 minutes) 7) Close the discussion (5 minutes) In-depth Interviews: Personal interviews of a couple of students who maybe the members of Student Welfare can help in gaining clarity on the food demands of the students. As well as an interview with the people running the mess in campus will help in gaining insight on popular food items. The idea is to find out the popularity of North Indian snacks versus South Indian snacks. Questionnaire for interview: 1) State the purpose of interview.

2) 3) 4) 5)

Ask about the mess food Ask about the response of people towards the North Indian and South Indian Which is more popular and why? Ask about the food demands and gaps in that.

Design the Questionnaire if necessary:
1) 2) 3) 4) Ask native place. Age group (asked in range – “40) Prefer North Indian or South Indian Preference for snack at times – ( for breakfast, lunch, evening with tea, dinner, or other times)

What is the target population?
The customers who visit Aahar on a regular basis as well as the students from the...

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