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Market Plan Essay

289 words - 2 pages

To be successful in the market expansion, it is important for us to put forward some promotion methods. There are 5 ways that we can use in promoting our products.

Firstly, we will have a grand opening, which will last about a week. During the grand opening, we will provide specific free sample area for people, who are walking by, and at the same time, hand out some coupons to them, allowing them to buy the ...view middle of the document...

For example, we may build some sub branches in the local shopping malls, which can bring us great opportunity to earn revenues because people tend to buy something to eat when they are doing shopping. Also, we may gain more profits by sponsoring some events for the local schools to let the students know more about us, because the teenagers belong to a significant customer segment.

Thirdly, social media will also be used in our promotion. The technology develops really rapidly nowadays, so we can provide all kinds of information on Facebook and Twitter, build our own website, and can even develop our own apps for the smart phones.

Fourthly, we will start a membership system. The customers who hold our membership cards can enjoy special offers during their birthday months, and can also enjoy the consuming bonus every time they spend money in our stores. This will be a good way for us to remain the customer loyalty.

Lastly, we will cooperate with some restaurants by providing frozen yogurt as desert for them. So the customers who visit the restaurants and order this kind of desert can also give us the chance to make money.

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