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Market Intelligence Report North America Head Up Display Market, 2014 2020

670 words - 3 pages

Head-up display (HUD) is in form of transparent screen present in front of user. It is an innovative technology developed to assist drivers and pilots to view dashboard data in the user’s field of view. HUDs were previously developed using cathode ray tube (CRT) technology, but are currently available with Liquid Crystal Display (LCD) technology, which gives clearer picture to user. This technology enables users to maintain concentration while driving or flying, thus ensuring their safety. HUD systems are satisfying the security, safety, comfort, and entertainment requirements of its users. HUDs are widely used in commercial and defence airplanes, automobiles, and gaming applications. HUDs ...view middle of the document...

In automobile industry such devices comes with technology of portable multimedia which can read or display your emails, which is also a big distraction.

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Drivers responsible for growth of HUD market in North America region are increasing awareness about active safety systems in automobile & aircraft manufacturing business. Increasing demands of premium and luxury cars also encourages growth of HUD market as HUD act as value added feature for these cars. Luxury car manufacturers like AUDI, BMW and Mercedes are collaborating with HUD manufacturers to introduce HUDs in their cars. HUD technology is still in its initial stages of development, hence required huge amount of investment on research and development activity which is a restraining factor for the growth of market. HUD devices are yet not very much popular for ordinary consumers which also has a small impact on growth of market.

North American HUD market is segmented on the basis of countries, components, technology and applications. It includes countries like U.S and Canada. By...

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