This website uses cookies to ensure you have the best experience. Learn more

Market Analysis

847 words - 4 pages

Organisational Overview
Pet World is a medium sized pet store in a busy suburban retail area. Located in an upper-middle class suburb of Paddington, Brisbane; the store location has excellent exposure to pedestrian traffic and the area has plenty of parking available for customers. The business has been operating for 5 years in the same location and has established a good reputation with the local and surrounding suburbs. There are no other retail pet stores in the retail strip; however, there are 3 other pet stores within a 10 km radius, two of which have been operating for longer than 5 years.
Market Overview
Pet World specialises in providing popular breeds of dogs and cats, from ...view middle of the document...

The store wants to seek new marketing opportunities to realise the following goals:
1. Increase sales by 10% in the next 12 months
2. Penetrate a new market segment
3. Broaden its product mix
The store is a medium size retail space; the layout has opportunity for improvement to provide additional space for the addition of a new product or service. Research has been completed and two viable opportunities have been identified that could use the space and realise the marketing objectives:
a) Introduce a new market segment of pets i.e. birds, fish or reptiles
b) Offer a Clipping / Grooming service to existing customers
Based on the current market Pet World is operating in, the clipping and grooming service provides an immediate opportunity to offer a new product in an existing market. Pet World will penetrate a new market segment in an accessible market by marketing to their existing base of loyalty card customers. The clipping and grooming segment provides a broad range of products and services for customers, a recent study by the Animal Health Alliance estimated pet clipping a grooming to be worth $305 million per year. The average spend per household in Australia is $100 per year. Similar to consumable products; this market segment offers sustainability through frequent repeat business.
Pet World has a loyalty card customer base of 4000 customers; they forecast that 10% of this customer base will access the new service per year. Revenue expectations are that 80% ($40,000) of the revenue increase will be generated from the...

Other Papers Like Market Analysis

Cango Market Analysis

516 words - 3 pages anGo Market Analysis The goal of this market analysis is to determine the attractiveness of an online gaming market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of CanGo. CanGo is a business that has developed in the last few years. Currently CanGo is facing two major challenges: 1) Getting a stable online gaming system up and running as soon as possible 2) Preparing for an

Market Analysis Coca Cola

1153 words - 5 pages Market Analysis Coca Cola Market Size Coca Cola is one of the leading beverage companies in Pakistan. It covers the large market segment. From the facts it is revealed that the market for coca cola as mentioned in the SWOT analysis segment is encouraging. It is the second largest usage in Pakistan. Still it has a great potential in Pakistan market. It focusers on it deficiencies and try to over come it than it will definitely grow more than

Market Analysis: Car Industry

694 words - 3 pages Market Analysis: Car industry A market is a platform where the forces of demand and supply, essentially in the form of buyers and sellers interact. It is a switchboard that directs those with a commodity towards those who are in need of it. Since demand and supply exists for virtually all products, similarly a market for cars also exists. The car market globally is dominated by the Japanese after the decline in the American car makers after

Ericsson Market Analysis

3954 words - 16 pages Company Assessment Ericsson Market: Transport and Routing Infrastructure Service: Service Provider Infastructure Report Date: November 17, 2011  Current Threat Index Glen Hunt Current Analysis Principal Analyst, Transport and Routing Infrastructure Rating Update: Ericsson’s threat index has risen as a result of the first release of the new SSR 8000 family service aware edge routing and application platform, and the shipping status

Media Market Analysis

1058 words - 5 pages -screen experiences. - The constantly-evolving customer/viewer relationship, with advertisers demanding ever sharper targeting. 1  Le Groupe TF1 LE GROUPE The partnership between TF1 and Discovery Communications will enable them to rely on channels so that they can provide French distributors with a benchmark offering of theme channels, with their existing channels complemented by Discovery’s rights portfolio. B. Market analysis Television

Market Entry Strategy Analysis

5087 words - 21 pages Market Entry Strategy Analysis Switzerland Any time a company introduces a new product into a market they are going to experience challenges. With introducing the M-box into the Swiss market we are going to have challenges with the demographics, the government, the physical infrastructure, economics, and the communication infrastructure. Switzerland’s demographics are strong in some areas and weak in others. The

Market Analysis Summary

899 words - 4 pages Market Analysis Summary During the past five years, the Fast Food Restaurants industry experienced a slowdown due to changing consumer tastes and a struggling economy. Over the five years to 2013, industry revenue has grown at a sluggish average annual rate of 1.0% to $191.0 billion. After revenue declined 0.6% in 2009 to $181.1 billion, however, it began its recovery, climbing at an annualized rate of 1.6% from year-end 2009 through 2012. In

Market Analysis Japan

2721 words - 11 pages strong currency provides a sound investment platform for global businesses. Target Market Size: Japan has an overall population of 127,078,679. 64.3% of the population are between the ages of 15 to 64, which incorporates our target market age group. The 64.3% represents approximately 41,187,425 males and 40,533,876 females. Moreover, 66% of the total population are urban dwellers which are ideal for our product. A highly urban population eases

Portfolio Analysis: the Market Position

1845 words - 8 pages Portfolio Analysis: The Market Position Juanita Williams American Intercontinental University August 30, 2015 Dr. Christopher Miller Portfolio Analysis: The Market Position The decision making process among hospitals are very complex, therefore, it has become more prevalent to use a portfolio analysis in there strategic planning process. The portfolio analysis will help any organization

Boa’s Current Market Niche Analysis

1101 words - 5 pages BOA’s Current Market Niche analysis Bank of America Corporation (BOA) is one of the world's largest financial institutions. It serves individual consumers, small- and middle-market businesses, institutional investors, large corporations and governments with a full range of banking, investing, asset management and other financial and risk management products and services (Andresen, 2012). The company operates in the Americas, Asia Pacific

Current Market Conditions Competitive Analysis

1460 words - 6 pages Current Market Conditions Competitive Analysis Gabriel Cathey, Laci Morrison ECO/365 October 20, 2014 Instructor: Paul Andoh Current Market Conditions Competitive Analysis In today's competitive market, there are many factors which affect supply, demand and equilibrium prices. Understanding the competitive forces within a market is essential in order to be successful. With the continuous advances of technology

Related Essays

Market Analysis

3294 words - 14 pages | | Substitutes | Moderate | | According to the Porter’s five forces analysis, India will be a better country than China for investment. Both the country’s leather products got demand in international market but China’s is slowly losing their international markets to India. Porters Diamond Model: HOFSTEDE Factor Condition: A country creates it’s on factor condition. Like India, they created its own man power, which is one of the

Market Analysis

1081 words - 5 pages Market Analysis Market Analysis In today's market, there is a lot of competition for any firm or business. I will be present you with the market analysis of your company based on the data you have provided. My over viewed is based from your strategic planning, marketing goals, and surveys. The service provided me with strengths and weaknesses of your company. My job is to make recommendations on how your company is organized and we

Market Analysis

1456 words - 6 pages Market Analysis of Froyo Loco The Influencing Cultural, Social and Personal Factors The goal of marketing Froyo Loco in El Paso is to make sure that the service meets and satisfies the targeted customer’s needs and wants better than the local frozen yogurt shops already established in the area. In order to accomplish this task, we must look at the potential customer base and understand how they live in order to ensure we reach our

Business Studeis Market Analysis

756 words - 4 pages Business Studies- Market Analysis Homework “Thorough market analysis is essential for a company like Samsung in order to achieve its market objectives.” Discuss (18marks) Market analysis - The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past - present and potential customers for the product or service; research into the