Manhattan Fish Market Expand To Australia

2647 words - 11 pages

1. Melbourne & Perth, Australia
Executive Summary
The purpose of this report is to provide insights into the Australia’s fast casual restaurant industry and the level of competition of Manhattan Fish Market were in the new market, Australia.
Through the brief overview of Australia’s Political, economic, Social, Technological and Environmental factors to gain a better understanding of the external environmental factors of Australia.
With the application of Michael Porter’s three out of five forces of the model, 1. Bargaining power of buyer 2. Threats of substitutes 3. Intensity of rivalries in fast casual dining to access the level of competition that Manhattan Fish Market were to ...view middle of the document...

Religious belief is pretty diversified in Australia due to the amount of migrants with Catholic being the majority. With a score of 5.66 out of 6.7 (fig1.), transportation infrastructure of Australia is well established which makes travelling around easy. Australia is very proactive in their environmental campaigns and is a big supporter of preserving the environment.

Dining Trends
Due to the changing social trends it has fueled the growth of Australia’s restaurant industry over the past five years. In this generation hardly anyone knows how to cook, even if they do people cannot find the time to do so hence more and more people opt to dine out. This is seen from the average annual growth of Australia’s restaurant industry of 4.3% annually from 2011 – 2016, with total revenues of 12 billion (Fig 2). Also, restaurants have allowed consumers to combine dining with leisure which is much needed due to the busier lifestyles that people lead now. These trends are expected to continue over the next five years with higher growth expected in the coming years. In addition, the rise of social media has encouraged people to look for food with good presentation and great taste leading to the rise of more fancy restaurants.
Bargaining power of buyers is medium:
Bargaining power of buyer is determined by the number of buyers and volume of their purchase. Australia is occupied by migrants from all over the world. Perth has a population density of 315 people per square kilometers. While Melbourne has a population density of 440 people per square kilometers. Since the population density of both Perth and Melbourne is high it can be said that there is large number of buyers for the restaurant industry. This reduces the bargaining power of buyers as restaurants have a large number of buyers and are not afraid of not having enough buyers.
Australian’s household are spending more on food and drinks than before. With each year passing, the gross income of an Australian increases much faster than food prices, which means households are spending smaller portions of their budget on food and drinks. Statistics shows that in 2009-10, food and alcoholic drink made up 16.5 percent of household spend, compared with 20 percent in 1984. Hence with higher gross income of households also means that Australians has higher disposable income which allows them to spend more on dining outside. “In real terms, spending on food has increased 30 percent (over the past 20 years) while incomes have risen 36 percent,” according to the Department of Agriculture, Fisheries and Forestry 2012 foodmap report. Thus, this increases the bargaining power of buyers as Australians are able to spend more on food due to a higher gross household income.
A restaurant is characterized by their food standards and service standards. The way how food is cooked and its taste differs from restaurant to restaurant. The key to success for restaurants is by differentiation from other restaurants. For...

Other Papers Like Manhattan Fish Market Expand to Australia

Sustainability Essay

707 words - 3 pages boats and only using man power to pull nets in. Farm fishing is another result of the limit on wild fishing. Farm fishing allowed limited fishermen to still achieve their triple bottom line. An important part of fish farming is the “production” which is fabricating the fish according to the market demand. Fish farming will enable restaurants and other buyers to have more stability with all fish breeds all year. Distribution of farm raised fish

Market Analysis

847 words - 4 pages product or service. Research has been completed and two viable opportunities have been identified that could use the space and realise the marketing objectives: a) Introduce a new market segment of pets i.e. birds, fish or reptiles b) Offer a Clipping / Grooming service to existing customers Based on the current market Pet World is operating in, the clipping and grooming service provides an immediate opportunity to offer a new product in an

Internaitonal Business

1014 words - 5 pages CUSTOMER CASE STUD Y “We look for lasting relationships—with our customers and with our vendors. The first implementation was a great success and we consider Manhattan Associates a trusted partner that will grow with us as we continue to expand our global operations.” Mike Sparks, Director of Supply Chain Systems Urban Outfitters Headquarters: Philadelphia, Pennsylvania Facilities: Four distribution centers in North America and

Innovation Management

695 words - 3 pages completing short trips, as contrasted with the longer rentals offered by traditional bike rental companies. Key elements for innovation management. They use sustainable design | Extensive communication | Easily adapt to change | They expand their knowledge to give a service with more quality | Within the company there´s talent and motivation | The progress of the company are often measured | Diversity of thought Constant

Critical Review of International Marketing Environment

1802 words - 8 pages Critical Review of International Marketing Environment in Australia Name : Gabriel Tham Jing Wei Student ID : 26421674 Tutor : Ms.Janie Chin Tutorial day and time : Monday, 10am Introduction International marketing is the export of a country’s product or service globally to the rest of the world. International marketing is done in order to lower overall production costs, expand to new markets to increase competition, and of course

Fish Farming

2480 words - 10 pages -based aqua farms where fish spend their entire lives in cramped, filthy enclosures, and where many suffer from parasitic infections, diseases, and debilitating injuries” (PETA). The treatment these aqua creatures are receiving is causing the fish to suffer immensely for the duration of their life, all the way up to death. Aqua farming is an inhumane practice; therefore, people must be educated on what aqua farming entails so its laws can be

Metal Australia

2188 words - 9 pages . The company’s is currently focusing on zinc and nickel exploration in Western Australia. However, the company is in the preliminary stages of uranium exploration of Namibia. This area has shown significant potential (Metals Australia Ltd 2007, 6) Consistent with its interim vision to institute itself as a zinc producer, the Company’s immediate strategy is to expand its Manindi Zinc project in the Murchison District of Western Australia. Manindi

Importance and Preservation of Coral Reefs

2078 words - 9 pages degradation. Unfortunately, some current fishing practices are destructive and unsustainable. These include cyanide fishing, overfishing and blast fishing. Although cyanide fishing supplies live reef fish for the tropical aquarium market, most fish caught using this method are sold in restaurants, primarily in Asia, where live fish are prized for their freshness. To catch fish with cyanide, fishers dive down to the reef and squirt cyanide in coral

Australian Info

1469 words - 6 pages Sweden. However nothing high-tech will come to mind if you ask a European about Australia. “We need to have a dramatically improved framework to actively encourage and ensure that we can not only develop new technology but that we can commercialise and market it internationally as well. It’s unfortunate that a company that’s developed something fantastic in Australia would feel the need to list in America, where venture capitalists are more

A New Credit Scheme for Fisheries Sector

3162 words - 13 pages several key goals: increasing the total fish production to 685,000mt , increasing the per capita consumption to 60gms, increase the market share of the Ceylon Fisheries cooperation coming under the ministry to 10 percent to ensure prize stabilization , improve the socio-economic status of the fishing communities and ensure the industry addresses sustainability of the resources. Production & Market [pic] Being an industry based on the

Mcdonald's Global Business

1198 words - 5 pages American culture, while regional differences exist, remains generally similar. After much success in the United States, McDonald’s decided to enter into the foreign market in 1967, opening stores in both Canada and Puerto Rico. They have continued to expand into the foreign market and McDonald’s now operates in more than 119 countries spread over six continents. McDonald’s five largest foreign markets are currently Japan, Canada, United Kingdom

Related Essays

A Research Proposal: How To Develop A Business Strategy To Expand A Business In An International Market?‏ Read More: Http:...

3238 words - 13 pages expansion suggests that the apparent potential is by no means straightforward to achieve in practice. This raises questions about whether or not it is realistic to envisage a ‘best practice’ in terms of international expansion strategy. Can the latter be conceived of as a specific and transferable management skill, or is it instead reliant upon expertise in a particular sector of business, a market, or a national culture? After all, if proven strategists

Glucose Sensor Market Expected To Expand At A Steady Cagr Through 2026

597 words - 3 pages element integrated with physiochemical transducer. Self-monitoring blood glucose investigated in diabetes mellitus is essential for insulin treatment or oral glucose lowering medication to provide information of glucose concentrations in our body. These sensors has proved quite efficient in monitoring the glucose level in human body, thus gaining wide popularity among healthcare practitioners for assessment purpose. Glucose Sensor Market: Drivers

Global And Chinese Nylon Multifilament Fish Net Industry, 2009 2019 Trend, Share, Size, Growth Development And Forecast Market Research Report

652 words - 3 pages Industry News Chapter Ten Proposals for New Project 10.1 Market Entery Strategies Chapter Eleven Research Conclusions of Global and China Nylon Multifilament Fish Net Industry Browse Complete Report with TOC @: To Get Sample Copy of Report visit @: Market Research Report on

Dunkin Donuts Case Essay

1122 words - 5 pages option than some other fast food franchises making it more appealing to the busy customer who needs something on the go. Provide an overview of the bagel market The bagel market has a variety of competitors compared to Dunkin’ Donuts. Those including but not limited to: Einstein Bros., Manhattan Bagel and Starbucks Coffee. Einstein Bros., was founded in 1995 as a branch of Boston Chicken (now Boston Market) in order to have breakfast