Manchester United Soccer Club Essay

721 words - 3 pages

CASE 4.1

Manchester United Soccer Club
Nicolette Larson was loading the dishwasher with her husband, Kevin, and telling him about the first meeting of the Manchester United Tournament Organizing Committee. Nicolette, a self-confessed "soccer mom," had been elected tournament director and was responsible for organizing the club's first summer tournament. Manchester United Soccer Club (MUSC) located in Manchester, New Hampshire, was formed in 1992 as a way of bringing recreational players to a higher level of competition and preparing them for the State Olympic Development Program and/or high school teams. The club currently has 24 boys and girls (ranging in age from under 9 to 16) on ...view middle of the document...

What emerged was a free-for-all of ideas and suggestions. One member immediately stressed the importance of having qualified referees and spent several minutes describing in detail how his son's team was robbed in a poorly officiated championship game. This was followed by other stories of injustice on the soccer field. Another member suggested that they needed to quickly contact the local colleges to see if they could use their fields. The committee spent more than 30 minutes talking about how they should screen teams and how much they should charge as an entry fee. An argument broke out over whether they should reward the winning teams in each age bracket with medals or trophies. Many members felt that medals were too cheap, while others thought the trophies would be too expensive. Someone suggested that they seek local corporate sponsors to help fund the tournament. The proposed sale of tournament T-shirts and sweatshirts was followed by a general critique of the different shirts parents had acquired at different tournaments. One member advocated that they recruit an artist he knew to develop a unique silk-screen design for the tournament. The meeting adjourned 30 minutes late...

Other Papers Like Manchester United Soccer Club

Marketing Mix For Manchester United Product

3478 words - 14 pages objective will be achieved, and describes the method for accomplishing the objective’ Whereas market strategies are a system designed to help make the decisions that will create a fit between your organisations goals and resources and changing market opportunities’ (Gray 1991). Manchester United: A massive and possibly the richest club in world football today, Started off in 1878, as a small town club originally called ‘Lancashire and

Magazineproposal Essay

2445 words - 10 pages goal for the full U.S. Men’s National Team. Read Full Story » * This is a news article showing two new players added to the U.S national soccer team. ("Latest Headlines - U.S. Soccer." Home - U.S. Soccer. Web). November 7, 2011 Jack Wilshere Pledges Entire Future to Arsenal FC When asked whether he would stay at Arsenal FC forever, Jack Wilshere told iFilm London, “I promise that, yeah. I’ve been at the club since I was nine and

Case David Beckham

646 words - 3 pages Chusheva Anna, 1307 Case about David Beckham 1) What were the reasons for his success as an endorser? What values did he signify as a brand and what were the advantages that the companies who used him obtained? Main reason for success as an endorser is that David Beckham was a great football player with a lot of trophies; he is famous because of his perfect skills and special style of playing. He played for Manchester United

Yoga for Soccer Players

517 words - 3 pages Keane is considered to be one of the best soccer players and has been practicing yoga for three years now and has come to the conclusion that yoga has greatly improved his game. Welshman Ryan Giggs, a current starter for Manchester United, has taken Keane’s advice and began practicing yoga himself and recruited many of his teammates and now is recommended by the physiotherapist of Manchester United. Sources:

Sounder's Research Outline

2097 words - 9 pages they hosted Manchester United in front of 67,052 fans. * On September 2, 2009, Sounders FC became the second MLS team in league history to qualify for the playoffs in their first season. They clinched a playoff berth with a come-from-behind victory over the Kansas City Wizards 3-2. * Seattle finished their regular season with a record of 12 wins, 7 losses, and 11 ties. * The club set new MLS records for average attendance

Porter's 5 Forces

3133 words - 13 pages services. Manchester United operates a TV channel, Radio Statio, Publishes a magazine, provides newletters broadbands, and desktop alerts. Another large chunk of its revenues come from tickets; tickets to games, hotel and cinema. Many mobile phone applications are also provided by MU; alerts, wallpapers, ringtones, ticket alerts, teamshirt orders and games. Manchester United related merchandising include a Megastore, betting, ticket applications, club

Soccer International

625 words - 3 pages pass, handle, and score goals without the use of one’s hands. The lack of size requirements in the sport opens its doors to a wider variety of athletes. Though it has not touched the United States of America to its full potential, it remains the most popular sport in the world; its international competition forces individuals to come together, allowing their love of the game to surpass cultural boundaries. Soccer is one of the most demanding

Sports Marketing

4049 words - 17 pages vision for the Manchester United Football Club is to better the game program through fundraisers and attracting new players. The Club is also a way for parents, players, faculty, alumni, and other donors of the team to get involved.B. ObjectivesShort TermRaise enough money to cover expenses of the Club ($1467.62).Publish a media guide for the 2004-2005 game teams to send out to prospective players and potential donors.Enlist at least a dozen

Corporate Governance in Soccer

3895 words - 16 pages Corporate Governance in Soccer Name: Institution: Words: 2 917 Executive Summary Corporate governance involves the mechanism through which a corporate organisation or firm is directed and controlled. Some of the advantages of enhancing corporate governance include the promotion of democracy, linking the club to the community that forms the major stakeholder, establishing stability and confidence, improving relationships with

Sports & Money

1176 words - 5 pages , the flying winger for one of the English Premier League’s most successful club, Manchester United, has already hinted that he may leave the club due to their reluctance at increasing his already inflated wages of a hundred and five thousand pounds a week. When it comes to attracting world class talents, the soccer industry is again a good example. Spain’s richest football club, Real Madrid, paid a world record seventy-six million Euros in 2001

United's Future

978 words - 4 pages club in the history of English football. From time to time, his leadership and management philosophies have been studied worldwide and he gave the answer to success at a speech at the Harvard Business School in winter 2012. “The key to managing a club like Manchester United is to maintain the consistency and to pursue sustainability”, said Sir Alex Ferguson. During a season from August to May of the next calendar year, the premier league consists

Related Essays

Manchester United Score Club Essay

1222 words - 5 pages CRANEFIELD COLLEGE OF PROJECT AND PROGRAMME MANAGEMENT GROUP ASSIGNMENT TITLE: MANCHESTER UNITED SOCCER CLUB FOR MODULE MALPHA Table of contents: To provide the following diagrams for the Manchester United Soccer Club summer tournament: 1) Product Breakdown Structure and Work Breakdown Structure 2) Organisational Breakdown Structure 3) Linear Responsibility Chart 4) Network Diagram 5) Activity Table 6) Schedule 7

Real Madrid Marketing Essay

1127 words - 5 pages future growth. While the club has capitalized on converting fans to customers, there is a fine line and clubs such as Manchester United are noted to have paid the price for crossing that line. Loosing touch with the understanding that fans are part of the content delivered - games – can put Real Madrid at risk of being a high quality provider of content – the players and the games – which is compounded by the element of uncertainty that comes with the game, and respective financial stability.

Manchester United Essay

530 words - 3 pages Manchester United is an English professional football club, based in old Trafford, Greater Manchester that plays in the premier league. The club plays its home games at Old Trafford, which has a capacity of 75,765. During the clubs History they have won 60 trophies to become the most decorated side in English football. Manchester United football club was first founded in 1878 under the name Newton Heath LYR (Lancashire and Yorkshire Railway

Davie Becknam Essay

537 words - 3 pages David Robert Joseph Beckham, OBE[2] (born 2 May 1975)[3] is an English association footballer who plays midfield for Los Angeles Galaxy in Major League Soccer,[4] having previously played for Manchester United, Preston North End, Real Madrid, and A.C. Milan, as well as the England national team, for which he holds the all-time appearance record for an outfield player.[5] Beckham's career began when he signed a professional contract with