Great Things are Expected from Kohl’s
When looking at an organization to invest with, there are several things that must be evaluated in order to make a decision to believe in and have faith in this decision. The history and leadership of Kohl’s paints a picture that their organizational leadership believes in what they do, believes in the organization’s people, the communities that they serve, and ...view middle of the document...
6). Nearly every year, since 1988, Kohl’s has used Capital Budgeting by opening new stores, creating dual function as each store will create revenue, thus financial decision were also made by determining store locations (Press Room, 2012). Kohl’s is a large-cap growth investment that is publicly traded through stock options, currently priced at $51.56 per share, projecting a high of $56.00 within twelve months with an Earnings Per Share from $2.88 in 2009 steadily increasing to a projected $5.35 by 2014; this is a steady inline over the past six years of performance also showing an increased cash flow from approximately 1.5 billion in 2007 to approximately 1.9 billion in 2012 (S&P Net Advantage, 2012).
Through the economic downturn over the last several years, retail stores have actually remained fairly consistent with Kohl’s continuing to expand its locations and outperforming other retail stores within the industry, such as Dillard’s, Macy’s, Nordstrom, J.C. Penny’s , and Sears (S&P Net Advantage, 2012). Kohl’s seems to be able to sustain itself financially by continuing to be a leader in a cyclic business where fashion changes along with the seasons as Kohl’s “ performance was stronger in the first half of September, supported by the Labor Day sales and back-to-school shopping…fall clearance sales carrying into October ahead of the holiday season” (Asaeda, 2012). Kohl’s “uses a ‘ nine-box grid’ merchandising strategy. Product assortments fall into three categories, ‘good,’ ‘better,’ and ‘best,’ differentiated by price and quality, and also reflect three distinct customer styles: the ‘classic’ customer who wants a coordinated look without bending the rules; the ‘updated’ customer who likes classic styles with...