In-N-Out Burger: Building a Better Burger
1. When Rich Snyder took over the name of CEO of In-N-Out Burger at 24, the company should have seen it as an asset. His young age does not matter in the fact that he may be inexperienced because he is not. His father worked him and his brother since an early age so they could learn their father’s insistence on complementing fresh, promptly-cooked food with great customer service. He knew what his father wanted out of the company and when he took over, he was more than capable of delivering just that. Over the 17 years ...view middle of the document...
Rich videotaped trainees to watch their performance and then later used them to develop training videos.
2. For In-N-Out to only offer four simple food items on their menu is risky, unless you know the secrets. Loyal customers know of a secret menu that keeps the four simple offerings fun and new. In-N-Out does not abuse their customer’s loyalty by advertising this secret menu either. So, yes they do only serve four items, but if you are loyal to the burger joint then you know that’s not all it is.
3. Today, banks want strategic, well-thought out plans, and a history of good results in the industry the entrepreneur is trying to head into. That’s why In-N-Out came at a prime time. Families with a small business venture could try almost anything at the time because the economy wasn’t so stingy on who could succeed and who was thought not to be capable enough. The company was built on strong values and strict morals. The family wanted something simple and not too over the top. The business created a family of customers who know their slogan and it shines through more than a wobbly slogan such as “I’m Lovin’ It” or “Have It Your Way”. They simply want to “Give customers the freshest, highest quality foods you can buy and provide them with friendly service in a sparkling clean environment.” They do just that better than anyone else.