Management Occupations: Advertising, Marketing, Promotions, Public Relations, and Sales Managers. (2010). Occupational Outlook Handbook, 32-35.
Public relations managers. Public relations managers plan
and direct public relations programs designed to create and
maintain a favorable public image for the employer or client.
For example, they might write press releases or sponsor corporate
events to help maintain and improve the image and identity
of the company or client. They also help to clarify the ...view middle of the document...
In large organizations, public relations managers may supervise
a staff of public relations specialists. (See the Handbook
statement on public relations specialists.) They also work with
advertising and marketing staffs to make sure that the advertising
campaigns are compatible with the image the company or
client is trying to portray. In addition, public relations managers
may handle internal company communications, such as company
newsletters, and may help financial managers produce company
reports. They may assist company executives in drafting
speeches, arranging interviews, and maintaining other forms
of public contact; oversee company archives; and respond to
requests for information. Some of these managers handle special
events as well, such as the sponsorship of races, parties
introducing new products, or other activities that the firm supports
in order to gain public attention through the press without
Sales managers. Sales managers direct the distribution of
Gorchels, L. (2003). Transitioning from Engineering to Product Management. Engineering Management Journal, 15(4), 40-47.