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Management Essay

2067 words - 9 pages

Cover Page
Management Report of:

Written By:
Student Number:

Total number of words:

Table of Contents
1. Introduction 2
2. SWOT Analysis 2
3. 4 Functions of Management 2
3.1 Planning 2
3.2 Organising 2
3.3 Leading 2
3.4 Controlling 2
4. Analysis & Conclusion 2
5. Recommendations 3
6. References (at least 5 references) 3

1. Introduction

Nike is the world’s leading athletic footwear, equipment, apparel and accessories company. Nike dedicates to inspire every athlete to reach his or her best potential. Nike’s co-founder, Bill Bowerman saw many possibilities that human could achieve through sports. Nike believes in “bringing inspiration and innovation ...view middle of the document...

(Poltz, 2014) Nike also sponsored famous NBA players to help promote their brand. (Badenhausen, 2012)3. Partnerships with AppleNike has partnered with global brands like Apple to come out with an application that is integrated in Apple products like the iPod Nano, iPod Touch and iPhone which helps to keep track of the distance, speed and calories burnt. (Statt, 2014) | 1. Poor Technology ImplementationNike has implemented inventory-management software incorrectly, and it has led to the decline of sales. (Bloomberg, 2001)2. Poor Management Nike lay off most workers from the FuelBand Team, as it was said that the team had “committed gross negligence, wasted tons of money, and didn't know what they were doing”. If Nike’s management had been more effective, things like this would not have happened. (Statt, 2014) |
Opportunities | Threats |
1. Social TrendsThere are more people who are working out now. As the number of people who works out increases, Nike can make use of this opportunity by coming out with more products to cater to the needs of these people. (Thapoung, 2013)2. Growth and InvestmentNike can continue to expand and invest in other ventures such as the Nike Foundation. This will help Nike in achieving its social/brand awareness. (Nike, 2008) | 1. CompetitorsNike faces strong competition with brands such as Adidas, Reebok and New Balance. One example is Nike’s product such as the “Nike Fuel Band” facing competition with Adidas’s “MiCoach”. This poses as a threat for Nike as people will compare the two products before deciding which to purchase. (Lazaro, 2013) |

3. 4 Functions of Management
There are 4 main functions of management, namely planning, organizing, leading and controlling. In order for a business to prosper, the 4 functions of management play a very important role.
3.1 Planning
Planning is the first function of management. Nike’s main business growth strategy is its product innovation. Nike’s intense focus to be better plays an important role in helping to create the world’s most innovative products for consumers worldwide.

Nike’s planning strategies includes a 5 year plan of which includes the strategic managers as they have to understand the potential threats to their business and identify the ways to emerge into the market “not just as a survivor, but with an competitive edge”. (Nike, Inc, 2009) One of the Nike’s goals when they entered year 2010 was to “put investing in sustainability as a key innovation”.

In order for Nike to achieve their goal, they have strategized to focus on innovating to deliver enterprise-level sustainability solutions, integrating sustainability into the heart the business model of Nike and mobilizing the key components to partner in scaling solutions. Nike has come out with a few solutions to mobilize, by having new forms of collaborations, new platforms and by keeping consumers engaged. (Nike, Inc, 2009)
3.2 Organising
Organising is the second function of management. Nike uses...

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