The bar chart illustrate 5 advertising tools and the amount of attention which consumers spend.
The Chart is taken from the Internet. The graph is divided into two axes and two colors. On the bottom, the axis shows the individual advertising tools. On the right hand side, there are figures from 0 until 50 in percent. Every advertising tool hast two bars. The blue bar shows the time of attention which consumers spend. The red bar indicates ...view middle of the document...
The attention rate was approximately between 40 an 45 percent. In comparison with the smallest attention bar, print, there was a difference by roughly 36 percent. The advertising rate from TV was almost the similar as the attention rate. A marginal difference by only 1 percent. Furthermore, between the smallest advertising rate by mobile and the highest amount by TV, there was a difference of about 42 percent. The attention an advertising bar by TV was twice as big as the Internet.
Finally, the smallest advertising tool was mobile with only 10 percent attention and 1 percent advertising. In compare with the other tools, mobile was a insignificant tool of advertising.
The difference between the attention from mobile and the attention from Tv, there was a vast gap between this two advertising tools.
All in all we can say, the most popular advertising tool for spending attention and offer advertising for the comsumer had been TV, followed by the Internet. But i might be imagine, that the demand of Internet will increse significantly in the next few years. Radio and print arent modern tools. Therefore, more and more people will change from radio an print to digital medias such as TV, Internet and mobile in the next few years.