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Management Essay

958 words - 4 pages

ACCT5931
Strategic Management Accounting

Topic 3: Analysing the
Internal Environment

1

Topic 3:
Course Preparation Assurance Test – C-PAT #2

6 minutes
(no books or notes on the table please)

2

1

Topic 3:
Course Content Overview
Topic 1
Introduction to Strategic Management Accounting

Strategy
Analysis
& Formulation

Topic 2

Topic 3

Analysing the
External Environment

Performance
Measurement
& Management

Topic 5
Measuring
Performance and
Project Value

Responsible
Resource
Management

Topic 4

Analysing the
Internal Environment
Topic 6
Developing and
using a Balanced
Scorecard

Topic 8
Managing Customer
Value and
...view middle of the document...

440-444.

 Recommended readings
– Reading 3a: Ribera, A., and Guillén, J.L.. 2014. Mindfulness: Multiply Productivity
Through Undivided Attention, IESE insight, 20, pp. 23-30 [download from Moodle]
4

2

Topic 3:
Desired learning outcomes
 In Topic 3 we aim to be able to:
– Understand how to utilise Porter’s generic value chain to
identify value creating activities
– Identify the resources and capabilities of an organisation
– Evaluate the potential for an organisation’s capabilities to
sustain competitive advantage
– Identify weaknesses and strengths based on an analysis of
an organisation’s internal environment
– Appreciate the importance and benefits of mindfulness

5

Topic 3:
Why analyse the organisation’s internal environment?
 “Being in the right

industry does matter, but
being good at what you
do matters a lot more”
 In Topic 3, we examine
what the organisation
does better than its
rivals that is valued by
its customers

Macro (or General)
environment

Organisation

Micro (or Competitive)
environment

Source: Grant et al. (2014)
6

3

Topic 3:
Value chain analysis
Includes: General management, planning, finance, accounting, legal,
government affairs, quality management and information systems
Recruiting, hiring,
training, development
and compensation of
all types of personnel

Actions that enable
primary activities to
take place

Porter’s Value Chain

Purchasing inputs
used in the
organisation’s
value chain

Technology-related
research, development
and design
Receiving,
storing &
distributing
inputs to the
product
Transforming
inputs into the
final product form
Collecting, storing and
distributing the product
or service to buyers

Providing service
to enhance or
maintain the value
of the product

Actions directly associated
with production, delivery,
sales and service

Purchases of products and services
by end users and the inducements
used to get them to make purchases
7

Topic 3:
The resource-based view of the organisation
 Resource-based view (RBV) of the organisation argues for research

into the role of an organisation’s resources and competitive
capabilities in crafting strategy and in determining profitability
 The central question of the RBV is: ‘Why do some organisations in
the same industry outperform others?’

Source: Grant et al. (2014)

4

Topic 3:
Resources and...

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