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M Commerce Essay

723 words - 3 pages

M-commerce(Mobile Commerce) is “the delivery of electronic commerce capabilities directly into the hands, anywhere, via wireless technology” and “putting a retail outlet in the customer’s hands anywhere.” This can be done with just a mobile phone, a PDA connected to a mobile phone or even a portable PC connected to a mobile phone.

M-commerce is the buying and selling of goods and services through wireless handheld devices such as cell phones and personal digital assistants (PDAs). Known as next-generation e-commerce, m-commerce enables users to access the Internet without needing to find a place to plug in. The emerging technology behind m-commerce, which is based on the Wireless ...view middle of the document...

This makes them attractive for quick-hit applications. As content delivery over wireless devices becomes faster, more secure, and scalable, there is wide speculation that m-commerce will surpass wireline e-commerce as the method of choice for digital commerce transactions.

• M-commerce transactions point to online shopping Web sites tailored to mobile phones and PDAs which are being equipped with the capabilities of browsing, selection, purchase, payment and delivery. These sites also include all the necessary shopping features, such as online catalogs, shopping carts, and back office functions as currently available for desktop computers.
• To initiate and pay for purchases and services in real time. The highest volume of m-commerce transactions using wireless devices in the days to come is bound to occur on the side of micro-transactions. When individuals reach for their e-cash-equipped mobile phones or PDAs instead of coins to settle micro transactions, such as subway fees, widespread use of digital cash will become a reality.
• Financial services, which includes mobile banking (when customers use their handheld devices to access their accounts and pay their bills) as well as brokerage services, in which stock quotes can be displayed and trading conducted from the same...

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