Literature Review Of Branding

651 words - 3 pages

Literature review

Price and product quality
Price and product quality are vital variables in marketing. Marketers using characteristics and price of product as significant decision variables affects evaluation of product, potential consumers’ buying behavior and current customers (Chang and Wildt, 1994). Rao and Monroe (1989) point out that it has a significant and positive effect between price and product quality and brand name and product quality. Besides, consumers prefer use price to indicate quality for considerably costly products (Olson cited by Rao and Monroe, 1989). However, price has both positive and negative influence, ‘price had a positive effect on perceived quality, but a ...view middle of the document...


Satisfaction is very important for both customers and marketers. Churchill, JR. and Surprenant (1982, p.491) describe that ‘Satisfaction is a major outcome of marketing activity and serves to link processes culminating in purchase and consumption with postpurchase phenomena such as attitude change, repeat purchase, and brand loyalty ’. In addition, buyer’s sensation of satisfaction is a consequence of comparing the process between perceived consumption and expectation; besides, it shows that buyers are satisfied when buyers feeling the performance of product is match to their expectation ( Parasuraman, Zeithaml and Berry, 1988)

Mela, Gupta and Lehmann (1997) suggest that abundant of consumers have changed into gradually more sensitive about the price and promotion of products; in addition, advertising decreases consumer’s sensation about the price and promotional activities enhance consumer’s sensation about the price and promotion.


Chang, T.Z. and Wildt, A.R. (1994) ‘Price, Product Information, and Purchase Intention: An Empirical Study’, Journal of the Academy of Marketing Science,...

Other Papers Like Literature Review of Branding

Review Of Literature

858 words - 4 pages Review Of Literature Christine Clerizier Grand Canyon University Family-Centered Health Promotion NRS-429V Pat King April 15, 2012 To compare and contrast my search in the library database, I observe there was plenty to learn when it comes to healthcare and health promotion in the three journal articles I have read. The articles stress the evolution of health promotion from primary, secondary and tertiary level of care in the healthcare field

Review of Related Literature

1087 words - 5 pages The Review of Related Literature The review of related literature for this study focuses on college romantic relationships of college students. An article written by Allan Reifman discusses about a book that talks about the transition of college relationships way back before 1920’s and from 1920’s onwards. Prior to 1920’s, it was common that the gentleman would ask the lady’s parents for their permission if they would allow him to court her

Review of Literature Understanding Diversity

2544 words - 11 pages Understanding Diversity to Create Successful Libraries A Review of Literature Veronica Espinoza SLIS 5000 Dr. O’Connor University of North Texas August 5, 2012 Abstract Within our country, the diverse users who visit libraries and seek information services from their librarians are many. Within the 21st century dynamic demographics are creating diverse

Review of the Related Literature

1408 words - 6 pages REVIEW OF RELATED LITERATURE & STUDIES According to Palm Beach Community College (PBBC, 2008), they recommend that student’s study should have at least three hours out of class for every hour spent in class. They also said that a student must have a special place to study with plenty of room to work. And students should not be cramped. They presuppose that study time will go better if a learner take a few minutes at the start to straighten

Review of the Related Literature and Studies

929 words - 4 pages Review of the Related Literature and Studies A researcher needs to review the write-ups, readings, and studies related to the present study in order to determine the similarities and differences of the findings between the past and present studies Related Literature * Literature maybe defined as written works collectively, especially those enduring importance, exhibiting creative imagination and artist skill which are written in a

The Problem and Review of Related Literature

3199 words - 13 pages TABLE OF CONTENTS Chapter I The Problem and Review of related Literature 1 Background of the Study Review of Related Literature and Studies Theoretical Framework Conceptual Framework Statement of the problem Hypothesis II Methodology Research Design Population and sampling Instrumentation Procedure Data Analysis

A Review of the Literature: Plea Bargaining and Ethics in the Criminal Justice System

1939 words - 8 pages | A Review of the Literature: Plea Bargaining and Ethics in the Criminal Justice System | | | Plea bargaining is a significant portion of today’s criminal justice system. As Chief Justice Burger stated, “The disposition of criminal charges by agreement between the prosecutor and the accused, sometimes loosely called ‘plea bargaining,’ is an essential component of the administration of justice. Properly administered, it is to be

Review of Literature

1286 words - 6 pages Stroke Hagir Elsheikh Grand Canyon University 12/18/12 Health promotions are identified in general as the participation of the individuals and their families with their care delivery. During our career we learned about

Review of Related Literature

900 words - 4 pages technology. Devices fall into four categories: mechanical, electronic, programmable, and application. Mechanical gadgets include the wheel, the pulley, the bicycle, the sail boat, and the sort. Followed by electricity, gadgets were improved and taken to a new level as inventors discover a different uses of newly applied electricity. The television, radio and quartz watch are some of the examples of electronic devices. After electricity, inventors toyed

Review of Literature

668 words - 3 pages Health promotion is defined by Edelman as the “Intervention designed to improve health, such as providing adequate nutrition, a healthy environment, and ongoing health education”. Health promotion programs create behavioral changes that can lead to healthy behaviors by creating a positive and pleasant atmosphere (Camann). They also lower the overall healthcare costs by preventing the incidence of diseases, hospital stays as well as complications

Literature Review For The Cost Of Recovery Of The Increasing Tariff Block System Of Water Billing In India

3348 words - 14 pages This Literature Survey has been submitted by Mr. Anirudh Dhawan ID No: 212142 On Economics-I During the Monsoon Semester 2013 Cost Recovery in the Increasing Block Tariff System in India Introduction The need for imposing a tariff on the consumption of water domestically by households arises for the basic reason of revenue sufficiency. Due to the economic diversity prevalent in the society and diversified and potential

Related Essays

Review Of The Literature

2004 words - 9 pages Caring for Inmate-Patients: A Review of the Literature Caring for Inmate-Patients In 2010, approximately one in every 27 adults (2.8 million) in the United States was behind bars according to a report from the National Commission on Correctional Health Care (NCCHC), 2012. Maintaining a safe and secure environment is the most important mission of correctional facilities - not healthcare.  Correctional nurses are challenged to provide inmate

Review Of Related Literature

4058 words - 17 pages Chapter 2 Review of Related Literature and Studies Review of Related Literature and Studies A review of related literature and studies is the theories which the researchers use to explain the existence of a research problem and use as a bases in analyzing relationship between variables can be generated from reference books and of collecting, selecting and reading books, journals, reports, abstract, and other reference materials. The

Review Of Literature

896 words - 4 pages Review of Literature Goodman, Davies, Dinan, Tai & Iliffe (2011) define health promotion as the act of helping others and encouraging positive health among individuals within a given society through personal, private, and public means. Analysts define this skill as the science of promoting the protection and improving peoples’ health through education. Public health has been documented over the years to improve the well-being of people in a

Review Of Literature 635 Words

635 words - 3 pages REVIEW OF LITERATURE Clarke 2008 middle managers have the highest stress level simply because they are in the middle, which can cause a great deal of conflict. A survey conducted by the American Management Association indicated that 41% of middle management has more work than time. it add that middle managers must respond to sometimes conflicting demands from governmental agencies, union representatives, and the community, in addition to