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Literature Essay

3590 words - 15 pages

* Flames and smoke is also indicating the energy ‘xpanded’ from the product ‘XPAND’ by Dymatize.
* Action is created when the advertisement asks you to ‘IGNITE YOUR POTENTIAL WITH XPAND’ and appeals to the fantasy of the audience’s mind that they will be like the man shown in the ad and be just as strong to carry all that weight on their backs and take off as fast as an airplane ‘400% faster’
* For people whose interest have been caught, the information of the ingredients with ‘The ultimate combination of arginine, creatine and glutamine, xpand will flood your body with energy for an all-out assault’, the word ultimate makes people feel ultimate if they take this product while ...view middle of the document...

* Light is used to direction your attention along the ad from the woman’s mouth to the burger her mouth is facing and the logo up at the top of Burger King
* Company slogan is one of the first thing you also read with the light using to direct your attention to which part of the advertisement is being read ‘it just tastes better’ which reminds the reader to the great tasting burgers made by Burger King

* Grabs attention immediately when you look at the words ‘IT’LL BLOW YOUR MIND AWAY’
* These words immediately makes the audience pay attention to the sexual connotation used when the word of blow is mentioned
* Advertisement is also humourous to the audience because of the way the word blow is used
* Not only is the burger being ‘blown’ you mind will be ‘blown’ because it is referring to the fact that it is a great tasting Burger King is trying to promote
* Pun used of the word blow with a double meaning which is clever and is humourous to the reader
* Woman is portrayed doing the ‘blowing’ and the new Burger King Burger being ‘blown’.
* Light is used to direction your attention along the ad from the woman’s mouth to the burger her mouth is facing and the logo up at the top of Burger King
* Company slogan is one of the first thing you also read with the light using to direct your attention to which part of the advertisement is being read ‘it just tastes better’ which reminds the reader to the great tasting burgers made by Burger King

* Company logo has contrasting colours compared to the colour of the background making the logo stand out also allows the audience to recognise which company is advertising it more easily
* The stereotypical of what considered as beauty in society of blond woman with red lipstick which observers can relate to and the act being displayed
* Burger is positioned purposely with some of the right part missing to indicate the aspect of ‘blow’ it represents
* Invokes desire within audience to imagine themselves in the eating the burger imagining if it will be as mind blowing as a ‘blow’

* Company logo has contrasting colours compared to the colour of the background making the logo stand out also allows the audience to recognise which company is advertising it more easily
* The stereotypical of what considered as beauty in society of blond woman with red lipstick which observers can relate to and the act being displayed
* Burger is positioned purposely with some of the right part missing to indicate the aspect of ‘blow’ it represents
* Invokes desire within audience to imagine themselves in the eating the burger imagining if it will be as mind blowing as a ‘blow’

* Grabs viewer’s attention with the light being the brightest near the bed highlighting the man and the woman
* Woman looking annoyed and man looking at the feet behind the curtain that the dog is pulling on
* Advertisement using humourous side of sex to appeal to...

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