This website uses cookies to ensure you have the best experience. Learn more

Lipton Assignment

1014 words - 5 pages

Lipton
Yellow Label Tea
Lipton was created by Sir Thomas Lipton at the end of 19th century. Under the slogan “direct from the tea gardens to the tea pot,” the Lipton business was acquired by consumer goods company Unilever in a number of separate transactions, starting with the purchase of the US and d Canadian Lipton business in 1938 and completed in 1972 when Unilever bought the reminder of the global Lipton business.

Lipton is one of the world’s greatest refreshment brands. It’s the world’s best-selling tea brand, has been established for more than 100 years, and is available in more than 100 countries.
Sir Thomas Lipton

Did you know that globally?
* 1649 cups of Lipton Tea ...view middle of the document...

Price:
Lipton has the standard size and all kind of people buy that product because of their good quality.
Price Reduction
Pack size | Price |
Lipton 95 grams | 65 |
Lipton 190 grams | 124 |
Lipton 380 grams | 230 |
Lipton 450 grams | 295 |
Lipton 475 grams | 385 |
Lipton 950 grams | 565 |
Lipton tea bags 50 | 131 |
Lipton tea bags 100 | 225 |

Placement:
Lipton yellow label has a distribution network spread across in Pakistan. The popularity of the brand is so much making it the no 1 national tea in Pakistan.
Lipton yellow label caters to its customer by providing the Lipton yellow label tea to 150000 outlets in Pakistan, which includes superstores, general stores, and grocery stores and discount stores.
Lipton has its headquarters in Karachi and 650 distributions in Pakistan.

Promotion style:
Tea manufacturers are using both the ATL and BTL for the purpose of promotion.
* Advertisement: It has the unique advertisement through which people get inspire and innovative.
* Personal selling: Their employers come to different places like universities, schools, parks and societies to promote their brand and let them aware about the product.
* Sales promotion: They have different sales promotion strategies like 10 % more or buy one get 1 free and they have different kind of goods with the logo of Lipton which attracts the people to buy this product.

Public relation:
Lipton Tea asks young consumers to rethink the Drink.
Lipton came to Ogilvy PR with a very clear challenge—to make Lipton Tea hot with tea’s cool crowd of younger consumers. They wanted PR to play a part in its overall brand transformation to make the brand relevant - both in terms of the changing nutrition landscape, as well as ‘steeping’ the brand in pop culture.
Positioning of Lipton:
Lipton tea has been positioned in the market as “great things and good for [consumer] because It is rich in protective antioxidants” (Unilever 2007). It is globally promoted as the perfect drink for active, health lifestyle”. This brand meets people's expectation like nutrition, hygiene with taste. Also, with high market share in Pakistan market i.e.; 43% of the whole market they are improving quality and also offer different taste to capture other market as well.

Target Marketing:
In Pakistan they focus more on urban areas (offices, hotels, restaurants, café and banks) where people prefer light tea.

Segmentation Variables | Selected |
Geographical segmentation |
Worldwide | Asia |
Country | Pakistan |
Cities | All major cities |
Density of area ...

Other Papers Like Lipton Assignment

International Business Essay

3068 words - 13 pages International Business UNILEVER COMPANY Individual Assignment Company overview: Unilever is a British–Dutch multinational customer merchandise company co-head quartered in Rotterdam, Netherlands, and London, United Kingdom. Its items incorporate sustenance, refreshments, cleaning operators and individual consideration items. It is the world's third-biggest shopper merchandise company measured by 2012 income, after Procter & Gamble

Marketing Service Quality Essay

4142 words - 17 pages RMIT International University Vietnam Bachelor of Commerce Program Assignment Cover Page SERVICE AUDIT REPORT SERVICE AUDIT REPORT Executive summary This report will provide analysis about Lygon’s service and also recommendations to solves limitations and weakness of that service through apply theory and knowledge of service quality courses. In the first part, background information about Lygon service is presented. Lygon café is a

Freedom And Responsibility

2141 words - 9 pages Built within the Constitution of the United States are specifically defined freedoms that are guaranteed to all citizens. Conversely, with every constitutional freedom there comes a corresponding responsibility. On September 25, 1789, the state legislature’s twelve proposed amendments were transmitted by congress, the first two dealing with congressional representation and congressional pay. The following numbers three through twelve were

Hate Crime Laws

2348 words - 10 pages On June 7, 1998, 49-year-old James Byrd Jr. of Texas accepted a ride from three white men, who then beat him severely, urinated on him, chained him by his ankles to the back of their pick-up truck, dragged him for three miles into the countryside, and dumped his corpse in front of an African-American cemetery (Graczyk). A little over a year later, a jury sentenced ring leader John King to death by lethal injection (“Man Executed for Dragging

Rational Emotional Behavior Therapy Case Study Conceptualization And Treatment Plan

2140 words - 9 pages Rational Emotional Behavior Therapy Case Study of Sarah: A Conceptualization and Treatment Plan Rational emotive behavior therapy, REBT, was developed by Albert Ellis and holds the central belief that the events in our lives do not cause our disturbances but that they are instead caused by our view of the events (Murdock, 2009). Murdock (2009) states that “people are seen as responsible for their behavior” (p. 279) but, because they are

Holidays In Albania

1636 words - 7 pages Have you ever thought about having exciting and incredibly cheap vacations? Albania might be the right choice. According to My Travel Guide, Albania is ranked the fourth among ten places worth visiting in Eastern Europe (“Top 10 Eastern European Destinations”). One can encounter three kinds of vacations in this Mediterranean country: winter, summer, and cultural. The ideal places to spend your winter vacations are the Albanian Alps. They are

A Heart Of Darkness

1748 words - 7 pages In this short story, there are frequent significant subject and ideas that make the story, "A Heart of Darkness," by Joseph Conrad, and haunting novel. The main theme is absolute white power over the natives. The theme validates the corruption, and the dependence caused by the white people as they took over the Congo. White men were giving all the power; they had no self-control, and in the end they did not use wisely. The white men became

The Aspects Of Vulnerability Among The Exploited In Medical Research

2287 words - 10 pages Essentially, everyone is in some state of vulnerability. However, some of us are more susceptible to harm due to our vulnerabilities. The susceptible are the individuals with the greatest risk. These individuals risk the loss of their autonomy, and maybe even their lives. Vulnerable populations can be found in every subset of society. However, as previously mentioned, there are some vulnerable populations that are at an even greater risk than

The Hitchhiker’S Guide To The Galaxy

1171 words - 5 pages The Hitchhiker’s Guide to the Galaxy As the human race makes life-changing discoveries, it is made apparent that there is always more to learn as the universe, instead of becoming familiar, is becoming absurd. The Hitchhiker’s Guide to the Galaxy, written by Douglas Adams, as well as the 2005 film adaption, portrays absurdity to be an all-encompassing system in the universe. Through the introduction and attempt to understand lack of reason, the

The Ford Motor Company Wage Increase Of 1914 And The Theory Of Incentives And Efficiency Wages

1252 words - 6 pages ‘It’s not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages’ (Henry Ford, cited in Johnson and Weinstein 2004, p. 2). When the Ford Motor Company announced that it would more than double the wages of its workers in January 1914 to a ‘five-dollar day’ minimum, was this a contradiction to Henry Ford’s statement? If customers are actually the ultimate payers of wages, then more than

Historical Analysis Of The Economical Breakthroughs Of The Industrial Revolution

1396 words - 6 pages A Historical Analysis of the Economical Breakthroughs of the Industrial Revolution During the Industrial Revolution, many elements of society experienced huge breakthroughs that would change the way they functioned forever. Economics were definitely one of them. With many new inventions and many factories appearing, many, many, more resources were being created than ever before. Also, all of the revenue from these resources was being given to

Related Essays

Philosophy Of Science Essay

1127 words - 5 pages your work in response to comments will be central to the requirements. The first and second assignments each consist of two parts: an initial version and a revision. The revision will be due one week after the initial version has been handed back. The two versions are graded separately and count equally much. NOTE 2: the first assignment is described below. 1st assignment (2 pages): initial version due Tue Oct 2. [15% for initial version

Ownership And Control Effect On Profit Maximization Of S Firm

1423 words - 6 pages RICHARD ANTWI-BOASIAKO 13029817 ASSIGNMENT 1 SELECT ANY FIRM OR INDUSTRY OF YOUR CHOICE AND ANALYZE THE OWNERSHIP AND CONTROL EFFECT ON PROFIT MAXIMIZATION. UNILEVER PLC as a case study Ownership of a company may be private, collective, or common. Determining ownership involves determining who has certain rights, duties and share of dividends over the company. These rights and duties, sometimes called a 'bundle of rights', can be

Managing Change Essay

2697 words - 11 pages Individual ASSIGNMENT Lecturer: DR. ANUSUIYA A/P SUBRAMANIAM Module name: Managing people and performance Intake: UC3F1511BM Date: 01/28/2016 Submitted by: Muhammad Hasnain Mehboob TP029765 Word count: 2145

Business Laws Essay

1989 words - 8 pages dividends” published on the Newcastle Herald on 19 September 2014 and intensively conducting research about the relevant case Wambo Coal Pty Ltd vs Sumiseki Materials Co Ltd (2014) NSWCA 326, my assignment of media reflection will set light on some certain circumstances for payment of dividends and member’s rights as well as determine relations between the article and the Corporation Law. Article Summary On 17 September 2014, the New South Wales