This website uses cookies to ensure you have the best experience. Learn more

Linking Customers With Brand And Creating Unforgettable Emotions Has Got The Direct Impact On Customer Buying Behavior

855 words - 4 pages

Topic: „Linking customers with brand and creating unforgettable emotions has got the direct impact on customer buying behavior.”

First of all I would like to briefly touch the very important subject of understanding branding in past. The main concern of brand development had a tremendous shift in the last decade. Originally role of brands, as understood, were subject to constant ongoing redefinition. A traditional description of a brand was: the name, either connected with or mentioning one or more items in the product line. The definition of a brand according to American Marketing Association is a name, symbol, sign, term, design or logo or a mix of all. Those key points are intended to ...view middle of the document...

One strategy to follow it is to use alternative media in addition to advertising methods.
When brand awareness has been built we have to focus on guiding customers into emotional connection with a brand. It is belief that when customers buy products or services, they expect quality delivered with good service at a reasonable price. The commoditization of purchase decisions means that the key differentiator is no longer price or product. The real difference in customer behavior and company’s profitability comes from customers who are both rationally satisfied and emotionally connected to your brand. It is statistically proven that only around 1/3 of our decisions have rational background and the rest (consumer loyalty and spending decisions) is connected with emotional factors. This emotional connection is what customer engagement is all about.

This engagement concept is based on the emotional attachment between the customer and the brand that develops over periods of time. The more frequently and consistently a brand can connect with a customer on an emotional level, the stronger and deeper the customer becomes engaged with the brand. Marketers try their best to deliver memorable moments in order to engage with customer’s emotions. While these moments have potential to make long-lasting impression on a customer sometimes those smaller ones get brand to thrive. They can be found in day by day interactions between the customer and brand. It actually does not matter whether big or small, the point is that these moments have to be priceless and...

Other Papers Like Linking Customers with Brand and Creating Unforgettable Emotions Has Got the Direct Impact on Customer Buying Behavior

The Influence of Personality, Brand Personality and Values on Consumer Behavior and Service Management

3923 words - 16 pages focus of this paper lies more on brand personality instead of human personality due to the growing importance of this topic in terms of consumer behavior. 2 Personality and Brand Personality Since the importance increases of service management researchers investigate more intensive personality especially brand personality which has it origin in human personality in the field of psychology. Freud was the first person, who formulated a human

Congruence of Individual Personality and Brand Personality Influence the Buying Behaviour Favorably

2456 words - 10 pages An initiative to find whether the congruence of individual personality and brand personality influence the buying behaviour favorably Abstract This study is conducted on students of xxxxx University to test the hypothesis (does the congruence of individual personality and brand personality influence the buying behaviour favourably?). The results would describe if an individual’s personality similar to that of the brand will result in

Customer-Facing Supply Chain Practices -- the Impact of Demand and Distribution Management on Supply Chain Success

1416 words - 6 pages Citation: Rexhausen, Daniel, Richard Pibernik, and Gernot Kaiser. "Customer-Facing Supply Chain Practices -- The Impact of Demand and Distribution Management on Supply Chain Success." Journal of Operations Management 30.4 (2012): 269-81. Print. Research Classification: The authors of this research performed an empirical based study and outlined three objectives to their study: 1. …to provide empirical evidence of whether or not demand

An Impact of Brand Elements on Brand Awareness the Case of Oppo Smartphones in Hcm City

5654 words - 23 pages brand among consumers in Ho Chi Minh City - Identify dimensions of brand elements that have impact on the OPPO’s brand awareness - Give suggestions and recommendations for OPPO company in other to increase customer’s brand awareness 1.4 Scope and limitation The research conducted with relatively small sample, which only covered the smartphone users in some of mobile phone stores in HCMC such as: FPT shop, Vienthong A

“Marketing Is the Management Process That Seeks to Maximise Returns to Shareholders by Developing Relationships with Valued Customers and Creating a Competitive Advantage.” Doyle, P., (2000),...

2242 words - 9 pages in designing marketing strategies (Doyle,pp.5). In marketing, it is always important to be the market leader. This will link the brand with a prospective customer to the product. For example, when a person feels like buying a soft drink, they may well think first about Coca-Cola and not their competitor Pepsi. To be a leader in market share demands that the company should be focused to creating a lasting relationship with customers and

The Impact of Communication Styles on Customer Service

573 words - 3 pages and the message they send through their behavior. (Google, 2012) Communication is a very important aspect of customer service. It is very important for the company to establish a tone. If the wrong type of communication is conveyed it can cost a customer For instance, when there is a CSR interacting with customers who is too timid or hesitant, customers may get the impression that the rep has not been properly trained and therefore unqualified

The Unforgettable Experience on Giving Birth

630 words - 3 pages as if pain had wretched my entire 19 year old body, from the roots of my hair to the toes of my feet. And with the third push, that seemed to last for an hour, I gave birth. I was a brand new, unwed statistic, to a beautiful little girl that would teach me how to laugh a laugh I had never laughed and show I pride I did not know I owned. Moments later, my obstetrician announced a fact that I had been aware of for months now and had searched

Impact of Research on Customer Service Quality

821 words - 4 pages An exploratory study on the impact of research and development on customer service and quality   1.0 Introduction Research and development simply refers to the constant improvement of product and services and which enable the business to continuously thrive in terms of its operation. Research and development also leads to innovations intended for these products and services. In generating high impact innovations, it is important that

Online Games: Impact on the Behavior of Must Students

2668 words - 11 pages ), human behavior is experienced throughout an individual’s entire lifetime. It includes the way they act based on different factors such as genetics, social norms, core faith or belief, and attitude. Behavior is impacted by certain traits each individual has. The traits vary from person to person and can produce different actions or behavior from each person. Social norms also impact behavior. Humans are expected to follow certain rules in society

Impact Divorce Has on Children

1891 words - 8 pages focused on independence and activities. They may develop behavior problems, school issues, run away or get into trouble with the law (Fritz, 2002). Overall most children’s reactions to the stress of divorce are temporary and should be handled with sensitivity. Duncan (1994) analyzed how economics affect children of divorce. For children who are already poor, their situation will most likely worsen. As studies have proven that most marriage will

Outline and Evaluate the View That the Family Diversity Has a Positive Impact on Society (33 Marks)

990 words - 4 pages : Study 2 In support of Beck and Beck-Gernsheim, Beck argues that society today is a ‘risk society’, as there is more choice & diversity than ever before. The emphasis is on individual needs and people have the freedom to leave relationships if their needs are not met, meaning that diversity is having a positive impact on some indivduals. Giddens argues that romantic love has been replaced by ‘confluent love’ this type of love arises in what

Related Essays

The Impact Of Fast Food Advertisements On Consumers’ Buying Behavior

3323 words - 14 pages University and Punjab Colleges. The findings revealed a brand image and advertisement have a strong positive influence and significant relationship with consumer buying behavior. The study concluded, “advertisement is a big marketing weapon to attract customers and stay in the customer’s mind” (Muhammad et al., 2013, p. 121). Bishnoi and Sharma (2009) conducted a comparative study of urban and rural teenagers on the impact of TV advertising. Eight

Advertising And Promotions Of A Customer Brand Contributes More To Its Success In Creating Added Values Compared To Any Other Individual Factor

3093 words - 13 pages values for customers, means and tools of delivering standards, discuss the promotional mix, how and why A&P is so vital in creating the required additional value for a consumer brand. Also we’ll explore various tools of effective A&P, how technology has influences the promotional-mix, by comparing the old aged advertising strategies with present-day’s offerings. The report would propose the essential ingredients to formulate an effective

Identify A Health Behavior Or Disease That Has A Significant Impact Upon A Healthy Lifestyle

3634 words - 15 pages IDENTIFY A HEALTH BEHAVIOR OR DISEASE THAT HAS A SIGNIFICANT IMPACT UPON A HEALTHY LIFESTYLE. The developed world has witnessed a growing trend in contemporary health issues. Society has been subjected to an unprecedented increase in availability and choice, these factors influencing both temptation and convenience within the modern lifestyle. It is recognized that the contributory factors to a person’s health are not confined solely to the

Impact Of Technilogy On Customers Essay

1382 words - 6 pages technology to control the world in which they live. This paper will address the impact technology has on customers with the introduction of new products, added value, support plans, and technology partnership that enhance customers experience.People normally use knowledge, tools, and systems from technology to make their lives easier and better. Business technology has been used to enhance the workforce and it has changed rapidly over the last decade