Lighting Market Essay

2131 words - 9 pages

Market Perspective Trends and Timing
Transformations in Lighting 2008 DOE Solid-State Lighting R&D Workshop
January 29, 2008

Vrinda Bhandarkar Strategies Unlimited

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Outline
Introduction Markets Lighting Outlook

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HB LED Market Analysis
Market is worldwide in scope
-Main production and consumption are in US, Europe, Japan, Taiwan, S. Korea, China, SE Asia

Market analyzed in terms of packaged devices (lamps, SMDs, multichip, high-power packages) Materials include InGaAlP (red-orange-yellow) and InGaN (blue, blue-green, green, white)
-Higher performance, “qualified” devices

Market segmented and sub-segmented by applications that have similar functionality

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2 Billion

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HB LED Units and ASPs
35 30 Unit Shipments (Billion) 25 20 15 10 5 0 2004 2005 2006
29%/yr -18%/yr

0.25 0.20 0.15 0.10 Units ASP 0.05 0.00 ASP ($)

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Outline
Introduction Markets Lighting Outlook

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Lighting10 Significant Near-Medium Term Applications Architectural Channel letter/ contour lighting Consumer portable (e.g. flashlights) Residential Machine vision Retail display Entertainment Safety/Security Outdoor area Off-grid (generally solar-powered)

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Market for HB LEDs in Lighting
The 2006 market for HB LEDs used in lighting was $205 million Growing at around 37% per year – the highest of any HB LED application Projected to reach ~$1 billion in 2011 Majority of applications use RGB today, but white will increase to more than 60% of the market by 2011

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SSL Market Drivers
Visual appeal
Saturated colors, near point source of light, design flexibility

Long lifetime
Applications with high maintenance costs

Compact form factor Lack of radiated heat Low-voltage operation Energy efficiency
Colors, low wattage applications (e.g. battery and solar powered), low temperature operation

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Solid-State Lighting Market
The market is highly fragmented, encompassing many niche applications
Architectural lighting is the largest Most applications are for colored (R,G,B) light General illumination applications are starting to emerge

Hundreds of companies worldwide are participating at the luminaire or fixture level
Strategies Unlimited has identified and described approximately 300 such companies, but there are more Participants range from start-ups to the world’s largest lighting companies

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Structure of the Lighting Fixture Industry
Engineering Design Consultants Lighting Fixture Suppliers OEM Contract Manufacturing

Direct Sales

Distributors/ Representatives

Internet Sales

Electrical Distributors

Lighting Showrooms Home Centers

Specifiers Lighting Designers Governments Utilities National Accounts
Flow of goods Influence

Building Owners
1277

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Status of SSL Fixture Industry
Many small companies dedicated to SSL; high level of LED expertise Many large and medium lighting companies, with some interest in SSL, offer a few products
Most lack in-house LED expertise Rely on outside consultants for design, prototyping

Volumes are small and costs are high, independent of high cost of LEDs Products in the market are highly variable in terms of quality

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SSL Market Development
Most product and market development is being carried out by small, specialized companies
With a few exceptions, e.g. Philips Lighting, Zumtobel

Generally, large lighting fixture company interest ranges from zero to modest (but interest is growing)
In-house LED expertise is minimal European companies moving faster than US

Large companies control the access to sales and distribution channels and customers

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Refrigerated Display Case Success Story
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