This website uses cookies to ensure you have the best experience. Learn more

Lifebouy “Swastya Chetna” (A Brief Analysis)

976 words - 4 pages

Lifebouy “Swastya Chetna” (A Brief Analysis)

Honours for Lifebuoy’s Swasthya Chetna programme
Lifebuoy is the first brand to ever be honored by the Indian postal department with a special Lifebuoy Swasthya Chetna postal cover, released to mark World Health Day on 7 April 2006 by the Indian postal department which released a special Lifebuoy Swasthya Chetna postal cover.
About Lifebouy
In 1930’s Uniliver started the “Clean Hands help guard Health” campaign in US to encourage consumers to make their hands germ-free by using lifebuoy. Ever since its launch it had strong association with well-being and health. The soap was a carbolic soap and was quite popular till the early 1990’s. ...view middle of the document...

In 2006, the programme is being extended to an additional 10,000 villages.

Assignment
1. Do you think that LSC Program met a reasonable success? If yes, what led to change in the behavior of the target group?

Yes, I think that LSC Program met a reasonable success. Lifebuoy's “Swasthya Chetna” (LSC) was a five-year health and hygiene education program initiated by Hindustan Lever Limited (HLL), the Indian arm of the fast moving consumer goods (FMCG) major, Unilever. The program spread awareness about germs and their adverse effects on health, and how proper 'health and hygiene’ practices, such as bathing and washing hands with soap could prevent diseases like diarrhea. HLL sought to grow the Lifebuoy brand in India by attracting those consumers who never used soap.  In the process, the company sought to bring about a behavioral change by convincing people to use soaps more frequently, thus creating more users for its brand.

In India, around 600,000 children die every year on account of diarrhea. Diseases like diarrhea also lead to loss of workdays that directly affect labor productivity in rural India. However diarrhea can be prevented by adapting to practices like washing hands regularly. In this program HLL tried to make people understand the difference between visibly clean and being actually clean.

LSC targeted rural people and encouraged them to practiced good personnel hygiene. Key communication was the presence of germs and how they are responsible for causing diseases. LSC was launched as a multiphase interactive program. The LSC team consisting of HDF and HDA covered about 24 villages in a month. The primary audience was children. They targeted children as they were the most influential candidates within a family is what a HLL thought of. Father they also met health workers and schoolteachers. In second phase they got badge and certificates which father encouraged students for going for the same. In3rd Phase they...

Other Papers Like Lifebouy “Swastya Chetna” (a Brief Analysis)

Solutions to Brief Exercises Essay

2707 words - 11 pages | |18,900 | BRIEF EXERCISE 3-12 |(a) |Cash receipts | |$142,000 | | |+ Increase in accounts receivable

Beaformativegroup Essay

668 words - 3 pages Basic Company Information Before looking at any of the different analysis techniques, it is good to spend some time doing a little bit of background research into the company you are investigating. This will help to put the technical analysis into an appropriate context and allow a greater level of insight into any anomalies the analysis throws up. * Brief History; * Description of Industry Membership, Main Business and Principal

Marketing to the Bottom of the Pyramid

2845 words - 12 pages their spread. In response to WHO urging, Hindustan Lever Company introduced a campaign called “Swasthya Chetna” or “Glowing Health,” which argues that even clean-looking hands may carry dangerous germs, so use more soap. It began a concentrated effort to take this message into the tens of thousands of villages where the rural poor reside, often with little access to media. “Lifebuoy teams visit each village several times,” using a “Glo

Marketing

620 words - 3 pages 2/28/2011 Creating a  Marketing  Marketing Plan Basic Layout Executive Summary External Analysis Internal Analysis l l SWOT Objectives Marketing Strategy Marketing Strategy Marketing Plan (4P’s) Budget & Controls 1 2/28/2011 Executive Summary Brief summary of the main conclusions, objectives, strategy, l i bj ti t t implementation and required budget. Executive Summary External Analysis Internal Analysis l l SWOT

Recommendation Brief for an Internal Accountant

674 words - 3 pages advantage of one will be included in this brief. Along with those two items the brief will also explain how the background of a referred internal accountant benefits the client. Before discussing the benefits of hiring an internal accountant let us define what an internal accountant does. According to University of Phoenix Risk from the CEO and Board Perspective (2004), internal auditor responsibilities include risk management and control systems

Strategic Job Analysis and the Benefits of Job Analysis to Evaluation Research

1324 words - 6 pages Introduction This article provides a general introduction about strategic job analysis and the benefits of Job Analysis to Evaluation Research. It begins by giving the research problems. It will continue giving the brief information about the objective of the research. Literature review from the articles will be then outlined. The summary concludes with summaries of both articles. Research problems Basically, job analysis is the systematic

Aarkstore - Heraeus Noblelight Fusion UV Inc. - Strategic SWOT Analysis Review

963 words - 4 pages  Aarkstore - Heraeus Noblelight Fusion UV Inc. - Strategic SWOT Analysis Review Summary “Heraeus Noblelight Fusion UV Inc. - Strategic SWOT Analysis Review” provides a comprehensive insight into the companys history, corporate strategy, business structure and operations. The Market Research Report contains a

Research Proposal

739 words - 3 pages studied and analyzed include significance, opportunities, threats, prevention/solution, and considerations. Here is an example of a brief SWOT analysis for Wal-Mart: Strengths * Huge selection of products at competitive prices * Supplier discounts * Have their own branded products * Buying power Weaknesses * Organization control in regards to managing large number of employees * Customers question quality of goods

Aarkstore - Brookstone, Inc. - Strategic SWOT Analysis Review

886 words - 4 pages Aarkstore - Brookstone, Inc. - Strategic SWOT Analysis Review Summary “Brookstone, Inc. - Strategic SWOT Analysis Review” provides a comprehensive insight into the companys history, corporate strategy, business structure and operations. The Market Research Report contains a detailed SWOT analysis, information on the companys key employees, key competitors and major products and services. This up-to-the-minute

Aarkstore - Allegis Group - Strategic SWOT Analysis Review

869 words - 4 pages analysis A detailed analysis of the companys strengths, weakness, opportunities and threats. - Company history Progression of key events associated with the company. - Major products and services A list of major products, services and brands of the company. - Key competitors A list of key competitors to the company. - Key employees A list of the key executives of the company. - Executive biographies A brief summary of the executives

Medialogic, Tracking Tv Viewership Through People Meter

894 words - 4 pages Medialogic should focus on providing more refined solutions. This means to provide conclusive and brief information and providing further different analysis as future trends and affects of different solutions. Understanding viewers subconscious Currently the company is providing data on past figures, e.g. how many people watched a certain show. Using further analysis of the data the company can provide statistical data as to what viewers are

Related Essays

A Brief Analysis: The Historic Drug Store

858 words - 4 pages A Brief Analysis: The Historic Drug Store William Murphy Lakewood College Abstract This paper explores the article, “The Historic Drugstore,” published by the William A. Soderland, Sr. Pharmacy Museum, sponsored by Soderlund Village Drug that examines the evolution of the American drug store with particular emphasis on the late 19th and early 20th centuries. The pharmacy museum is located at Soderlund Village Drug in downtown St. Peter

A Jungian Analysis Of The Warrior Woman In Popular Culture And A Brief Look At What The Archetype Means Culturally And Psychologically

871 words - 4 pages A Jungian analysis of the warrior woman in popular culture and a brief look at what the archetype means culturally and psychologically. The 1990s and the new millennium saw an influx of female action heroes on television from Xena to Scully, Buffy to Sidney Bristow. Countless girls and boys eagerly jumped to their television set each evening to absorb the warrior energy of their new role models. Adults, too, were intrigued by the possibility

A Brief Analysis Of Life Of Brian

1094 words - 5 pages genuine. In order to understand an analysis of the film, one must first have a basic sense of the plot. Summarizing a movie that is almost an hour and a half into one paragraph is a daunting task, but it can be done! The first scene opens with Brian receiving gifts from the Three Wise Men; however, it is soon found out that he is not Jesus. Brian soon finds out that he is a Roman; but despite his ancestry he wishes to join the People’s Front

Derived From A Shortstory About A Ground Hog And His Fears A Brief Character Analysis

524 words - 3 pages As the groundhog goes through its own metamorphosis, the speaker experiences a transmutation, which affects his emotions and actions towards the animal corpse.The orator's world was like Eden, bursting in all of its heaven-like beauty. However, the rotting presence of the corpse lying there aloofly greatly impacted him. The groundhog is a disturbance within the norms of the speaker's world. His "senses shook" at the site of the decaying entity