Level Of Motivation And Study Habits

561 words - 3 pages

Case 1
I. Central Problem
From only five stores in 1954, Dunkin’ Donuts has grown to world wild chain of 7,988 stores including 5,769 franchised restaurants in 34 United States and 2,219 international shops in 30 countries by the end on 2007. In relate to this statements, the Dunkin’ Donuts Company has chalked out an ambitious target of tripling the number of stores by 2020 as part of its aggressive expansion plan.
The problem is how are they’re going to make this possible?

II. Objectives
1.) To improve marketing strategy and conduct surveys to know customers perception.
2.) To maintain the loyalty of their customers and attract more people to buy their product.
3.) To strengthen or improve their brand of coffee that makes D&D weak sales.

III. Situational analysis (SWOT)

Strengths
1.) The case writer gives a glimpse of the growth in the ...view middle of the document...

IV. Alternative Courses of action

Alt. 1.) Conduct more survey’s that would make them know their customer’s perception specially their preferred taste on coffee. As of their recent announcement the weaker-than-expected fourth-quarter sales and lowered its 2015 outlook, blaming declining sales of Dunkin’ Donuts’ packaged coffee and continued pressure on consumers.

Alt. 2.) Strive to expand the menu through a team of acclaimed chefs to develop new and innovative menu choices. The study conducted in US says that 97% of the respondents recognize their brand but not an assurance that they will keep their loyalty to their brand, with the fact that Starbuck is interfering in the market as their primarily competitors.

Alt. 3) Promote new product brand especially in places with many Dunkin’ Donut stores and also introduce the company to International markets.

V. Recommendation

* Review the expansion plan about tripling the number of its stores.
* Focus on strengthening their product and menu choices.
* Innovate the coffee brand that will suit to the taste of their customers.

VI. Conclusion

Dunkin’ Donuts Company has built a very pleasing name in the franchising business, but with the fact that other brand like Starbuck and others interfering the market getting the half of Company’s Coffee sales, is it really a brilliant plan to expand rather than strengthening its brand?

VII. Plan for Implementation

What? | Who? | When? | Where? | How much? |
Call for a meeting regarding strategic plan. | Chief executive Officer, Dunkin’ Brands Chairman, chief Brand Officer and other.
| March 30, 2015 | Dunkin’s Main office, Meeting Hall | P 5,000 |
Conduct a Worldwide survey. | Dunkin’s Agents and Assigned personnel. | April 20, 2015 | US, Korea and otherForeign countries
| P 3 million |
Develop new products and innovate menu choices. | Team of acclaimed Chefs. | June 02, 2015 | @ Dunkin’s laboratory | P 5 billion

|

Other Papers Like Level of Motivation and Study Habits

Study Habits and Learning Attitude Essay

4501 words - 19 pages priorities are class attendance, time management, and great studying habits are necessary workings for an academic success. Poor study habits and influence of bad attitudes are a major cause of current academic problems. As the year level of students in school becomes higher, their study habits differ from time to time. Below is the data gathered from Hotel and Restaurant Management students of St. Michael’s College about their academic performance

Influence of the Study Habits Essay

1006 words - 5 pages . The other year level of the San Ramon Elementary School were not be included in the study. Notes in Chapter 1 Cabudsan Et.al Influence Study Habits on Academic Performance of First Year Students in Social Studies in Bataan Peninsula State University Laboratory High School. Articles by Henry Tenedero Volume no. 460 “Fallacies about Learning”, Volume no. 459 “Environmental Elements and

The Effect of Study Habits

1431 words - 6 pages will actually increase motivation and encourage good study habits. * Sponsored Links * Printable Word Games Fun Games to Chisel Your Brain Download Tons of Them for Free! www.aplusgamer.com Procrastination * Procrastination can be a problem for people of all ages, in and out of school. Cramming too much information into your head right before a test can turn out to be worse than not studying at all. Rushing through a paper

Effects of the Study Habits

1086 words - 5 pages THE PERCEPTION OF THE HIGH SCHOOL STUDENTS OF PALAWAN HOPE CHRISTIAN SCHOOL SY 2012-2013 REGARDING THE USAGE OF EBOOK A Thesis Presented to the English Department of Palawan Hope Christian School In Partial Fulfilment of the Requirements in Grammar and Composition III By: Adrian Angelo A. Fernandez March 2012 Chapter 1 THE PROBLEM AND ITS BACKGROUND Our study is about “The Perception of the High School Students of Palawan

Motivation and Teams Case Study

539 words - 3 pages . The expectancy theory argues that the motivation of employees depends upon whether or not they believe that performing at a high level will lead to the rewards they desire. Sheets’s approach to creating high-performing teams within the company was with rewards and proper training. In the second case study, Siemens’s New Boss, Klaus Kleinfeld used the expectancy theory to quickly climb up the corporate ladder at Siemens. Kleinfeld found

Study Habits Of The Freshmen Students

1123 words - 5 pages about the environment and then revealing that knowledge through purposeful and goal directed behaviour. Also, it stated that student’s study habits, involve learning which a directed behaviour with certain purpose and goal is. They can consider that one of the student’s goals is to have a good grade in school. Corpuz and Lucas (2007), stated that motivation energizes a learner to do what he was expected to do. It activates an action to the

Application to Learning and Study Habits

1113 words - 5 pages Memory Project: Application to Learning and Study Habits Erin Halbhuber Baker College Memory Memory is the capability to learn, retain, store and remember information from previous experiences. Memories are accumulated from prior experiences and recollected, which can influence change of behavior or thought. This ability can assist with learning and adapting to new experiences. Short-term memory is information a person is thinking of

Study Habits Of Fourth Year Students

1279 words - 6 pages reasons and these reasons can as much as personality types. No matter what it takes however everybody including even the most unmotivated amongst us however has something that can stimulate them into taking action. Here are 3 of the most common motivation factors any of which has the capability to stir a reaction out of even the most unmotivated. Fear This factor is probably the most influential of all others due to the fact that it is

Factors Affecting Study Habits of Students

4074 words - 17 pages higher level when taught by one who shares their gender. The attitude of the student or how he/she behave in class most likely depends on how teachers manage his/her students. How the students learn depends on how the teachers speak or communicate in front of his/her class. Some Researchers have consistently found that "girls are more concerned than boys are with pleasing adults, such as parents and teachers" (Pomerantz, Altermatt, & Saxon

Factors Affecting the Study Habits of Pupils

2366 words - 10 pages report, (4) a professional paper, and (5) a journal article. CURRICULUM PROPOSAL OUTLINE Cover Page Table of Contents Chapter 1 - Introduction (Need for the Study, Justification) Problem Statement Objectives Definitions of Terms Limitations of the Study Basic Assumptions Chapter 2 - Review of Literature (Can have sections deemed necessary) Chapter 3 - Procedures Curriculum Design Subject Selection

Effects of Study Habits in Licensure Examination

4971 words - 20 pages of the study were GPA, pre-review grade, and the subject clusters of the exam. The study covered periods 2007-2011. It was noted that the performance of the Accounting Education for the period covered was found to be impressive. Pre-review and the GPA have high statistical influence in passing the board exam. The threshold GPA is 2.2 while 2.4 for the prereview. Of the subject clusters in the board exam, accounting problems have the highest

Related Essays

Study Habits And Level Of Motivation

677 words - 3 pages the researcher will accomplish this study by interviewing some of the students in 3rd year in the different majors which is Math, Physci, Biology, English and the BEED students, the researcher will gather information by giving them questionnaires. This study will show the study habits of the students and their level of motivation. This study will be done upon demand. VII. OPERATIONAL AND DEFINITION OF TERMS HABIT -a usual way of behaving

Study Skills And Habits Essay

327 words - 2 pages Study Habits The first, and arguably the most important, study habit is recognizing that you are responsible for your successes and also your failures. Taking on this responsibility entails the understanding that your priorities, decisions, habits, and resources all determine the success you have, or do not have, with studying. This responsibility carries over to the friends, family, and acquaintances you choose to surround yourself. Having a

Study Habits Of Students Essay

254 words - 2 pages Introduction As the year level of students in school becomes higher, their study habits differ from time to time. The kind of study habits they have shows the differences or improvements in how they become skilled and earnest about learning new things. Studying does not only include the preparation of students to excel in class but also the reinforcements of the lessons already taught. It is merely reviewing and committing to mind new

College Entrance Essay. The Topic Of This Essay Was "Discuss Your Motivation For Pursuing College Level Study, Addressing Your Personal Interests And Career Goals"

560 words - 3 pages Over the past few years I have increasingly become confident that a career in psychology is the right path for me. I am by nature a very caring, helping person, a good listener and someone who enjoys being able to connect with others.My friends and family see me as the kind of person they can go to when they need to talk about their problems, and they know that I am someone that they can trust. To me, there is nothing more fulfilling than the