This website uses cookies to ensure you have the best experience. Learn more

Legal And Ethical Consideration In Marketing

2321 words - 10 pages

In our society, we as consumers are continuously being bombarded by advertising ads on T.V and billboards and highways to promote the latest product. A user isn’t always looking at the product or reading product safety warning on the labels; they are only looking at who and what athlete and movie star promotes this latest product. For example, Pepsi, and always uses high profile athletes or famous people to promote its product. These ads provide a sublime message. These Ads are gear to get the consumer to buy their product. In order for me to be like LeBron James, I have to drink Gatorade.
There has been a major shift over the last couple of years in product safety. According to Chandra, ...view middle of the document...

Rajan Chandran, Associated Professor of Marketing in the Graduate School of Business Administration at Temple University wrote an excellent article on product safety. (Chandran, 1979). According to Chandran, advertising fails to promote safety, and he gives some insights into product safety principles. He suggests working closely with private and public groups such as, Nation Safety Council, the Bureau of Product Safety and the Consumer Product Safety Commission.
Companies who advertise products must be aware of their responsibility to the consumer. “Advertising ethics concerns the practice of our lives, and also the practice of business, in subtle and noticeable ways. Advertising ethics concerns the practice of our lives, and also the practice of business, in subtle and noticeable ways. Indeed, advertising ethics concerns us all—academicians, ad agency personnel, advertisers, attorneys, consumers, media personnel, and regulators in one way or another” (Hyman, 1994).
In our society, there is direct and indirect marketing done by drug companies. Unless a product is approved by the FDA, it shouldn’t be Direct-to-Consumers. There are a lot of shortcuts that drug companies try to take when they are testing new drugs. For example, the drug AD23 was given to by PharmaCare that cause over 200 reported deaths from the drug without the drug being approved by the FDA. Another good example is the recent “Investigators from the US Food and Drug Administration (FDA) have found bacterial and fungal contamination in unopened vials of methylprednisolone acetate from a Tennessee-based pharmacy linked to more than 2 dozen infections in 4 states” (http://1.usa.gov/143c3Nd). The US FDA should have control over Compounding Pharmacies. If they had regulations in place, the Tennessee scenario would not have occurred. “Under the provisions of the FDCA of 1938, compounding pharmacies were exempted because they were not manufacturing drugs. However, an entity that repackaged and/or relabeled products could be defined as a manufacturer and, in such cases; it would be regulated by the FDA. Professional practices, including compounding pharmacies, are regulated by state authorities unless misbranding or adulteration occur, at which time the FDA intervenes.10 In actual practice, it is not always clear when compounding pharmacies become drug manufacturers ” (Pergolizzi, 2013).
Another regulatory agency is the United States Pharmacopoeia (USP). It contains standards for all prescriptions and over the counter drugs. USP Chapter 797 was revised in 2008, but the states must enforce the code and not all states comply. (Pergolizzi, 2013).
PharmaCARE’s use of Colberian’s intellectual property is unethical because of the deontological theory. According to Halbert, “ there are certain moral rights and duties that every human being possesses and that ethical choices derive from universal principle base on those rights and duty” (Halbert, 2012)....

Other Papers Like Legal And Ethical Consideration In Marketing

Ethical And Legal Issues Essay

1267 words - 6 pages discussing a patient's healthcare decision that goes against the norms or beliefs of the healthcare provider. An example would be the patient exercising his or her right to refuse treatment for a disease process that will result in imminent death, such as a patient in renal failure refusing dialysis (Guido, 2008). Shannon (2008) discussed the differences of legal and ethical decisions as "morally ordinary" and "extraordinary" treatment related to the

Legal and Ethical Issues Essay

840 words - 4 pages had to make a very hard decision based on the concept of justice. They had to take into consideration the amount it would cost to keeping him there and denying other patients or moving him to a cheaper facility. The cheaper facility, Barts, also adhered to all the ethical principles by taking care of him to the best of their ability and training his family to take care of him at home. In this case, everyone did what they could base on Armando

Legal and Ethical Dimension

1397 words - 6 pages resources consultant hired by Teddy's Supplies to help explain to the company what the case against them will entail. You have gleaned the facts from your investigations into the situation to date. You have never talked with Virginia Pollard. The case is currently in the appeals stage and the company executives have some questions for you. Answer them using the most recent legal information you can find. 1. Teddy's Supplies' CEO has asked you to

Legal and Ethical Issues Concerning Violence in Video Games

2022 words - 9 pages Legal and Ethical Issues concerning Violence in Video Games 1 Legal and Ethical Issues Concerning Violence in Video Games Nadine Pryor Park University February 2013 Legal and Ethical Issues concerning Violence in Video Games 2 Outline I. Introduction II

Discussion - Legal and Ethical Guidelines

601 words - 3 pages Grade Received - "A" Why doesn't the health care industry have a set of clearly stated legal and ethical guidelines? What are the implications for health care? How does this affect the thought that "every person is responsible for his/her own actions"? In this discussion I will attempt to explain why the healthcare industry does not have a set of clearly stated legal and ethical guidelines, what the implications for health care are and

International Legal and Ethical Issues

658 words - 3 pages International Legal and Ethical Issues Simulation Analysis Businesses must ensure legal protection from other foreign country companies from adverse actions. There is high risk in international business transactions and CadMex need to protect against them. Steps to protect the business legally is crucial when selecting the choice-of-law, and selecting clause in the simulation. Establishing terms in a contract is important factor in a

Social Legal and Ethical Issues

5339 words - 22 pages Chapter 5 Social, Legal, and Ethical Issues in the Information Age Teaching Objectives Students should be able to answer the following questions: 1. What ethical, social, and political issues are raised by information systems? 2. Are there specific principles for conduct that can be used to guide decisions about ethical dilemmas? 3. Why does contemporary information technology pose challenges to the protection

Hiring Ethical and Legal Implications

831 words - 4 pages Hiring Ethical and Legal Implications Hiring Ethical and Legal Implications Every business has the potential to succeed; however, many do not. The ability to hire and retain high-quality employees is one cornerstone to maintaining a successful business. The hiring process has many legal and ethical pitfalls that managers must avoid during their selection process. In addition to the moral quandaries managers face, their hiring

International Legal And Ethical Issues

701 words - 3 pages Role and Functions of Law Laws provide rules of conduct and ethical standards that people, businesses, and organizations must follow in order to keep matters and differences under control and regulate social behavior. There are several functions and roles of laws in business and society which plays an important stand in business operations. Without laws and standards, businesses in today's society will be unsuccessful and society itself will

Ethical, Legal, Regulatory Issues in E-Business

1123 words - 5 pages Ethical, Legal, Regulatory Issues In E-Business Due: Week #4 By: xxxxxxxxxxxxxxx University of Phoenix xxxxxxxxx Campus EBUS 400 – e-Business May 1, 2006 Introduction Although the use of the electronic business technologies expanding rapidly, there are many barriers that may hinder the development of e-commerce aside from cultural barriers and differing consumer preferences. Other factors that impact the

Professional, Ethical & Legal Issues in Nursing Practice

3788 words - 16 pages =display [On-line] (Accessed on 2012, June 01). 7. Ellis, J.R., & Hartley, C.L. (2001). Essential of Law for Health Professionals. Sydney: Harcourt. 8. Harris, G. (2005). Ethical Issue in Community Care. J Community Nurse 19(12): 12-16. 9. Hendrick, J. (2000). Law and Ethics in Nursing and Health Care. Stanley Thornes, Cheltenham. 10. Kothare, V. S. (2000). Nurse’s Legal Handbook (4th ed.). Pennyslavia: Springhouse Corporation. 11. Martin, J

Related Essays

Legal And Ethical Considerations In Marketing, Product Safety, And Intellectual Property

3424 words - 14 pages have a very huge impact on the sales and the overall profit that the company will get. Every company must put into consideration all the legal and ethical issues to ensure that they attract more customers to buy their products hence maximizing their overall profits. Failure to put into consideration the ethical and legal issues in marketing will repel the customers from the company hence low sales and this may put any company out of business

Ethical And Legal Issues In Nursing

1233 words - 5 pages Ethical and Legal Issues in Nursing University of Phoenix Nursing 391 Ethical and Legal Issues in Nursing Marianne, the 79-year old woman who presented with a hemorrhagic stroke in a recent case study, brings up thought for ethical debate. Her outlook is poor, with or without surgery, and she has no advanced directive. Her husband and children cannot come to an agreement on whether life support should end or if all resuscitative

Legal And Ethical Considerations In Employment Selection

1126 words - 5 pages Legal and Ethical Considerations in Employment Selection Cardinal Stritch University Cathy Carew Instructor John Koehler MGT-445 Human Resource Management II July 25, 2013 Legal and Ethical Considerations in Employment Selection Organizations use screening tools such as assessment tests, medical tests and drug testing to effectively find applicants or current employees that are best qualified for a particular job. There are legal

International Legal And Ethical Issues In Business

826 words - 4 pages Unit 1 Individual Project International Legal and Ethical Issues in Business American InterContinental University It is know that is anyone in the business world has legal obligations to keep their employees and