Learning Essay

5454 words - 22 pages


Business Planning and
Financing Management Series

Building Block 2

The Business Plan
and Executive Summary

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MaRS – Business Planning and Financing Management Series

Introduction: What to expect
In his book Outliers, Canadian author Malcolm Gladwell looks at the relationship
between statistical probabilities and the chance of success in your chosen field of
work or sports. His essential claim is that you need around 10,000 hours of practice
to become really good in a particular field.
This workbook guide will not take ...view middle of the document...

It is designed specifically for entrepreneurs in the high-tech space.
The business planning and financing management process consists of four major
parts, or “Building Blocks,” each adding to the foundation of the previous one:
Building Block 1: eveloping a Financing Strategy for Your Company
Building Block 2:The Business Plan and Executive Summary
Building Block 3: dentifying, Targeting and Engaging Potential Investors
Building Block 4: eveloping and Delivering a Winning Investor Presentation
Each of these building blocks addresses an essential part of business planning and
financing management. Once you have finished all four workbook guides, you will
have a complete business planning and financing management strategy for your
With this document in hand, you will be ready to develop the tools you need to raise
money to grow your business. These workbook guides have been designed so that
you can adapt the curriculum to your company’s specific needs.

Building Block 2 – The Business Plan and Executive Summary

MaRS – Business Planning and Financing Management Series

How to use this workbook guide
1. Make it a team exercise—but make it quick.
Pulling the background information and strategy together to create a coherent
business plan can be very time-consuming, especially if you have a fair bit of data
and information to distill. But it does not have to be. We believe that much of the
information you need is already known to your management team and advisors, so
we recommend that you make the creation of your business planning and financing
management strategy a team effort. However, time is of the essence for high-tech
start-ups. Work through the building blocks thoroughly, but as efficiently as possible.
2. Complete the process.
Work through all the building blocks in the business planning and financing
management series. The other workbook guides contain useful information for
completing this workbook guide. Take the time to think through your entries. Talk
to advisors and fellow entrepreneurs, and ensure that your business planning and
financing management documents are integrated and consistent. Your documents
should contain the most up-to-date information about your business opportunity.
3. Use the icons for help.
The workbook guides are structured under the assumption that this is the first time
you, the reader, has undertaken a business planning and financing management
exercise. To help provide context for some of the ideas in these workbook guides, we
have clarified the ideas by defining key terms and offering real-world examples. In
addition, we have provided links to online articles. For this reason, you may find it
easiest to use these workbook guides on a computer with an Internet connection.
Look for these icons:

denotes a key business term that will recur in these workbook guides
indicates an example drawn from a real-world business in order to
illustrate an important idea
denotes a link to a more in-depth...

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