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Leadership Essay

665 words - 3 pages

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UNIVERSITI UTARA MALAYSIA

LEADERSHIP IN ORGANIZATION

(BPMN6043)

CASE STUDY 1 : AIRSTAR Inc.

LECTURER

ASSOCIATE PROF. DR. MOHMAD YAZAM SHARIF

PREPARED BY

|# |Student Name |Matric Id |
|1 |OMAR BIN SHARIF |806593 |
|2 |RAIHANAH BINTI NIK ABDUL AZIZ |806595 |
|3 |SARNIZAM BIN SARON ...view middle of the document...

3. Problem Statement

The company is under threat because the changing rapidly in market industry.

4. The Assumptions Made

Management is managing under the assumptions of stable, predicable environment.

5. Generation of Alternatives

We are proposed 3 alternatives to take, to overcome these management issues in the organization;

i. The company required new business model and clear vision, which can adapt rapid changes in the environment. Example: core capabilities, partner network, customer relationship.

ii. Bring in new blood into organization to strengthen the management.

iii. Develop personal relationships to motivate and energize others.

6. Evaluation of Alternatives
[Think of 3 alternatives; for each alternative, think of 3 strengths and 3 weaknesses]

i. Business Model and Vision
Strengths

a. Alignment

By develop a clear vision; management should align employees to carry out the vision for company.

b. Direction

Vision will become a guideline for employees to move towards which direction.

c. Change

Changing on structure and technology

Weaknesses

a. Lack of focus - the organization required long term focus.

b. Barrier to change.

c. Lack of communication

ii. Develop Leadership skills.

Strengths

a. Power

Use power to influences the thoughts and action of others.

b. Direction

Create vision and strategy, keeping eye on horizon.

c. Influence

The changes reflect purposes shared by leaders and followers

Weaknesses

a. Sometimes leader have...

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