Mr. Michael John
Video Streams into the Mainstream
The widespread adoption of streaming video on the Internet has become the major frontier for online multimedia. Graphics, animation, and audio technologies have proliferated on the Internet for years. Streaming video—in which viewers can begin watching content almost as soon as it starts downloading—is developed as a mainstream technology (Lawton, 2013). The portion of US companies using streaming media has doubled, from nine to 17%, since last year. According to IEE Computer Society, the factors that drove this trend was the increased adoption of broadband services that speed Internet access for users and the content providers simply able to speed the delivery process (pp. 12-17). The main three players are Apple’s QuickTime 4, Microsoft’s Windows Media 7, and RealNetworks’ RealVideo 8.
Streaming video faces several key technical and business challenges. The key ...view middle of the document...
Windows Media is able to escape issues with content providers because most Windows Media is integrated with Windows-based technology. Windows Media also has digital-rights management technology, which protects content providers’ intellectual property.
The ethical dilemma approaching starts with RealNetworks vulnerability to Microsoft. Streaming video is RealNetworks main business and because Microsoft can license QuickTime and Windows Media for free; if RealNetworks supports the technology, this will encourage content providers to develop more material for QuickTime and Windows Media because the content could than also be shown on RealPlayer (Lawton, 2013). It is considered unethical because RealNetworks agreement with content providers will become financially unmanageable. Design is a possible intellectual property issue for the reason RealNetworks has come up with the best compression system called two-pass encoding, which analyzes an entire video before encoding it to determine how best to compress the video on the second pass (Lawton, 2013). Windows is catching up with this sort of technology as well.
Although common law protects intellectual property, e-business, however, performs over the Internet, which computer networks and signals control. The accountability for e-commerce is more difficult to contend when dealing with proper advertising, fair pricing, and capabilities because security becomes an issue as well. If users do enough research, they can find other ways to download different content from the Internet. The lack of security to cover those individuals who streamline videos without the use of either provider is an issue. Windows Media is part of the integrated Windows platform, which means it is less complex for controlling security, and Windows will be able to integrate RealNetworks’ technology and make it more attractive to users. The more users can surpass certain security platforms and streamline videos for free; RealNetworks’ will endure most of the pinch. For this reason intellectual property, privacy, ethics, and security will continue to be an issue in e-commerce.
Lawton, G. (2013, July). Video Streams into the Mainstream. Do E-business patents help or hurt?, 33(7), 12-17.